Terminus Software

Zylotech is a customer analytics company that specializes in developing a self-learning platform designed to enrich customer profiles, predict purchasing behavior, and deliver relevant recommendations. Founded in 2014 and headquartered in Cambridge, Massachusetts, with additional locations in Sunnyvale, California, and Bengaluru, India, Zylotech offers a comprehensive Customer Data Platform (CDP) that provides B2B organizations with a unified view of their customer data. This enables cross-functional teams to enhance their agility and efficiency. The platform leverages artificial intelligence and machine learning to create a data layer that organizes and standardizes customer profiles, while its analytics layer drives insights throughout the customer journey. Zylotech's Revenue Operations Framework further supports organizations in overcoming silos between marketing, sales, and customer operations, facilitating better alignment among customer-facing teams to adapt to evolving market demands.

GrowFlare, Inc. is a San Diego-based company that specializes in psychographic data solutions to enhance account targeting and qualification. Founded in 2018, GrowFlare utilizes predictive AI alongside psychographic intelligence to identify ideal customer profiles quickly, enabling businesses to focus on their best leads. The platform allows users to prioritize accounts dynamically based on changing intent signals, facilitating more relevant engagement strategies. By shining a light on prospects resembling existing customers, GrowFlare aids in lead generation, account-based marketing, and sales intelligence. As of November 2020, it operates as a subsidiary of Terminus Software, LLC.

Operator of an ABM Chat and conversational marketing platform intended to help businesses drive revenue by creating sales conversations. The company's platform helps B2B marketers connect target accounts with the right sales resource in real-time from any online touch point, helps companies meet buyers at the moment of interest to accelerate the sales cycle and increase conversion with their ideal customers, enabling users to embed robust chat functions into their sales process.

Sigstr, Inc. develops a cloud-based email signature marketing application. It offers Sigstr, a platform that gives marketers the ability to target their top contacts and accounts with relevant ads where they're spending their time. The company’s platform also helps companies to get more out of their employee email by turning it into a channel that understands and engages their important audiences. Sigstr, Inc. was incorporated in 2015 and is based in Indianapolis, Indiana. As of December 17, 2019, Sigstr, Inc. operates as a subsidiary of Terminus Software, LLC.

BrightFunnel, Inc. offers a marketing attribution and data analytics platform tailored for Business-to-Business (B2B) marketers. The platform aggregates data from various sources, including customer relationship management systems and marketing automation tools, to assess the impact of marketing efforts on closed deals and generate predictive revenue insights. It provides comprehensive marketing impact reporting to evaluate the effectiveness of campaigns and initiatives across different channels. Additionally, BrightFunnel features revenue funnel analysis tools that track lead progression through the sales funnel and measure conversion rates. The company also specializes in account-based marketing measurement, allowing users to gauge engagement with target accounts and understand the influence of marketing activities on decision-making teams. Other services include web tracking and analytics, venue forecasting, data optimization, and management solutions to enhance reporting accuracy. Founded in 2012 and based in San Francisco, California, BrightFunnel operates as a subsidiary of Terminus Software, LLC since January 2018.