Terminus

Zylotech is a customer analytics company that specializes in developing a self-learning platform designed to enhance customer profiles, predict purchasing behavior, and provide relevant recommendations. The platform incorporates a data layer that organizes and standardizes customer information, along with an analytics layer that utilizes artificial intelligence and machine learning to derive insights. Founded in 2014, Zylotech operates from headquarters in Cambridge, Massachusetts, and has additional offices in Sunnyvale, California, and Bengaluru, India. The company serves various global enterprises, including notable names like Cisco, Google, and Palo Alto Networks, by offering tools that enable data governance, account-based marketing, and AI-driven predictive analytics to facilitate real-time decision-making and improve customer experiences.

GrowFlare, Inc. is a San Diego-based company that specializes in an online psychographic data solution designed to identify and qualify potential accounts based on their preferences and purchasing intentions. Established in 2018, GrowFlare employs predictive AI to quickly pinpoint prospects that resemble existing customers, enhancing lead generation and account prioritization efforts. The platform facilitates account-based marketing and selling by providing insights that enable businesses to engage effectively with their target audience. As of November 2020, GrowFlare operates as a subsidiary of Terminus Software, LLC.

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Sigstr, Inc. is a cloud-based email signature marketing application headquartered in Indianapolis, Indiana. Founded in 2015, the company provides a platform that enables marketers to enhance their email communications by turning employee emails into an effective marketing channel. By integrating with popular customer relationship management (CRM) systems and marketing automation platforms, Sigstr allows organizations to deliver targeted advertisements to key contacts and accounts. This approach helps companies maximize the impact of each email sent by their employees, fostering stronger brand engagements. Notable clients include AT&T, Amazon, SendGrid, and Yext. Sigstr operates as a subsidiary of Terminus Software, LLC and has received funding from various venture capital firms.

BrightFunnel, Inc. offers a marketing attribution and data analytics platform tailored for Business-to-Business (B2B) marketers. The platform aggregates data from various sources, including customer relationship management systems and marketing automation tools, to assess the impact of marketing efforts on closed deals and generate predictive revenue insights. It provides comprehensive marketing impact reporting to evaluate the effectiveness of campaigns and initiatives across different channels. Additionally, BrightFunnel features revenue funnel analysis tools that track lead progression through the sales funnel and measure conversion rates. The company also specializes in account-based marketing measurement, allowing users to gauge engagement with target accounts and understand the influence of marketing activities on decision-making teams. Other services include web tracking and analytics, venue forecasting, data optimization, and management solutions to enhance reporting accuracy. Founded in 2012 and based in San Francisco, California, BrightFunnel operates as a subsidiary of Terminus Software, LLC since January 2018.