Terminus

Zylotech is a customer analytics company that specializes in developing a self-learning platform designed to enhance customer profiles, predict purchasing behaviors, and provide relevant recommendations to drive business growth. Founded in 2014, the company is headquartered in Cambridge, Massachusetts, with additional offices in Sunnyvale, California, and Bengaluru, India. Zylotech's offerings include a comprehensive data layer that organizes and standardizes customer information, along with an analytics layer powered by artificial intelligence and machine learning. The platform delivers insights and contact intelligence that empower operations-focused teams, enabling effective data governance and account-based marketing. Zylotech collaborates with industry leaders such as Cisco, Google, and Palo Alto Networks, providing tools that facilitate real-time decision-making and scalable customer engagement.

GrowFlare, Inc. is a San Diego-based company established in 2018 that specializes in psychographic data solutions to enhance account targeting and qualification. By employing predictive AI technology, GrowFlare enables businesses to quickly identify their best prospects by analyzing their preferences and purchasing intentions. The platform provides insights that facilitate lead generation, account prioritization, and account-based marketing strategies. By leveraging psychographic intelligence, GrowFlare helps its clients dynamically adjust their marketing efforts based on shifting intent signals, ensuring that they engage with relevant accounts effectively. As a subsidiary of Terminus Software, LLC, GrowFlare continues to innovate in the field of sales and marketing intelligence.

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Sigstr, founded in 2015 and headquartered in Indianapolis, Indiana, develops a cloud-based email signature marketing application. Its platform enables marketers to transform billions of one-to-one emails sent annually into powerful brand engagements by targeting top contacts and accounts with relevant ads within these communications. Sigstr integrates with leading CRMs, MAPs, and marketing technologies, helping companies maximize the potential of their employee email as a branding channel. Notable clients include AT&T, Amazon, SendGrid, Terminus, and Yext. As of December 2019, Sigstr operates as a subsidiary of Terminus Software, LLC.

BrightFunnel is a marketing attribution and data analytics platform for B2B marketers that provides a revenue intelligence suite and tools for marketing attribution, analytics, and reporting. It collects data from CRM, marketing automation, websites, and advertising platforms to determine how marketing activities influence closed deals and to generate predictive, actionable revenue insights. The platform includes revenue funnel analysis to track lead flow and conversion rates across sales stages, account-based marketing measurement to assess engagement by target accounts, and Web analytics, forecasting, and data optimization to improve reporting accuracy. BrightFunnel also offers marketing impact reporting across channels and campaigns, along with related services to support data quality and interpretation. Founded in 2012 and based in San Francisco, BrightFunnel focuses on helping CMOs and marketing teams plan and measure the revenue impact of their decisions in a data-driven way.