MacroMill
Macromill, Inc. is a global provider of marketing research and digital marketing solutions, headquartered in Tokyo, Japan, with additional offices in Rotterdam and San Francisco. Founded in 2000, the company specializes in various research methodologies, including online surveys, qualitative and quantitative studies, and neuro research that assesses consumer reactions through neural activity. Macromill's services encompass Internet and offline research, digital marketing research, and specialized offerings such as medical research and promotion analysis. The company leverages data from social media and enterprise systems to deliver actionable insights that aid businesses in product innovation, brand engagement, and enhancing customer value. Through its comprehensive approach, Macromill aims to support leading companies in navigating the complexities of consumer behavior and market trends.
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Past deals in Rotterdam
MetrixLab
Acquisition in 2014
MetrixLab is a global market research agency headquartered in Rotterdam, Netherlands. The company specializes in transforming data from various sources, including surveys, social media, and enterprise systems, into actionable insights. MetrixLab offers a wide range of services such as digital and cross-media campaign tracking, advertising pre-testing, website usability testing, creative testing, brand tracking, packaging, and e-commerce optimization. By leveraging these insights, MetrixLab assists both global and local brands in enhancing their innovation efforts and improving customer engagement, ultimately fostering sustainable and equitable growth.
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