MacroMill

Macromill, Inc. is a global provider of marketing research and digital marketing solutions, headquartered in Tokyo, Japan, with additional offices in Rotterdam and San Francisco. Established in 2000, the company offers a wide range of services, including online surveys, social media analysis, and various forms of offline research such as focus groups and in-depth interviews. Macromill specializes in neuro research, utilizing techniques like electroencephalograms to assess consumer reactions that traditional methods may overlook. Furthermore, the company provides data analysis, marketing consulting, and tools to measure the effectiveness of advertising, including its Movie Karte service, which analyzes video advertisements through brain wave data. With a strong presence across the Americas, Europe, and Asia, Macromill serves approximately 2,200 leading brands in over 80 countries, turning complex data into actionable insights that drive product innovation and enhance customer engagement.