Bain Capital

Hightouch is a customer data platform that specializes in data synchronization between various marketing and operational tools. The company enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By providing a user-friendly interface, Hightouch simplifies data integration and management, allowing organizations to access and utilize their data effectively without duplication. This approach helps maintain data integrity and security, while empowering clients to leverage their data for personalized marketing campaigns. Hightouch's platform features audience segmentation, data transformation, and automated workflows, which assist businesses in optimizing their marketing strategies and operational processes.

Ansa develops a closed-loop payment technology that enables marketers to create customer balances and facilitate payments. This platform is designed to enhance customer loyalty by funding accounts and offering insights into consumer spending behaviors. By leveraging this technology, businesses can reduce payment costs, increase transaction values, and encourage repeat purchases, ultimately fostering stronger customer relationships and driving revenue growth.

Apollo.io is a leading go-to-market solution that supports revenue teams worldwide, serving over 500,000 companies, from startups to large enterprises. Founded in 2015, the company has rapidly grown in the SaaS sector, raising around $250 million and achieving a valuation of $1.6 billion. Apollo.io provides sales and marketing teams with access to verified contact data for more than 210 million B2B contacts and 35 million companies globally. Its platform enables organizations to identify, analyze, and engage potential customers efficiently, streamlining the outreach process to convert prospects into clients. By offering tools that enhance engagement rates and sales velocity, Apollo.io effectively helps businesses drive revenue and capitalize on growth opportunities.

Hightouch is a customer data platform that specializes in data synchronization between various marketing and operational tools. The company enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By providing a user-friendly interface, Hightouch simplifies data integration and management, allowing organizations to access and utilize their data effectively without duplication. This approach helps maintain data integrity and security, while empowering clients to leverage their data for personalized marketing campaigns. Hightouch's platform features audience segmentation, data transformation, and automated workflows, which assist businesses in optimizing their marketing strategies and operational processes.

Ansa develops a closed-loop payment technology that enables marketers to create customer balances and facilitate payments. This platform is designed to enhance customer loyalty by funding accounts and offering insights into consumer spending behaviors. By leveraging this technology, businesses can reduce payment costs, increase transaction values, and encourage repeat purchases, ultimately fostering stronger customer relationships and driving revenue growth.

nGrow.ai is a low-code platform specializing in push notification marketing, designed to enhance revenue generation for mobile applications and games. Launched in November 2021, the company utilizes an AI-driven tool that enables clients to achieve up to 30% incremental revenue growth through effective management of application push notifications. nGrow.ai offers scalable services comprised of various micro-services, which facilitate the efficient handling of marketing campaigns in the push notifications channel, similar to automated marketing solutions provided by major platforms like Google and Facebook. With a daily output of 150 million notifications, nGrow.ai leverages the expertise of its founders, who possess over eight years of experience in merging AI technology with marketing across numerous applications. The company is supported by notable investors from Y Combinator, as well as former executives from Dropbox and Google.

Swoogo is a developer of an event management software platform tailored for business-to-business event marketers. The platform facilitates a range of events, from single-speaker webinars to large-scale global trade shows. It offers features such as optimized event registration and ticketing, customizable themes, and branding options. Swoogo enables marketers to efficiently gather detailed and segmented audience information, accommodating various attendee types through the use of conditional logic. This comprehensive set of tools positions Swoogo as a key player in the dynamic landscape of event management.

Soona is a virtual content studio founded in 2018 by Liz Giorgi and Hayley Anderson in Denver, Colorado. The company specializes in providing professional-level photo and video services tailored for e-commerce and marketing needs. Soona offers a diverse range of content solutions, including vlogs, brand shots, team photos, and green screen productions. By focusing on affordability and quality, Soona enables brands to create compelling visual content that effectively promotes their products and services.

Hightouch is a customer data platform that specializes in data synchronization between various marketing and operational tools. The company enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By providing a user-friendly interface, Hightouch simplifies data integration and management, allowing organizations to access and utilize their data effectively without duplication. This approach helps maintain data integrity and security, while empowering clients to leverage their data for personalized marketing campaigns. Hightouch's platform features audience segmentation, data transformation, and automated workflows, which assist businesses in optimizing their marketing strategies and operational processes.

Parlay App Inc. is a company that specializes in developing a customer collaboration platform aimed at enhancing the interaction between product development teams and their customers. Founded in 2017 and located in Wilmington, Massachusetts, the platform enables users to share ideas, review potential product updates, analyze user sentiment, and assess the effects of future developments. By fostering direct engagement with users, Parlay App Inc. seeks to address common shortcomings in product development processes, moving away from reliance on analytics and support chat systems to promote more meaningful dialogue between creators and consumers. This approach aims to ensure that products are better aligned with user needs and preferences.

Hightouch is a customer data platform that specializes in data synchronization between various marketing and operational tools. The company enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By providing a user-friendly interface, Hightouch simplifies data integration and management, allowing organizations to access and utilize their data effectively without duplication. This approach helps maintain data integrity and security, while empowering clients to leverage their data for personalized marketing campaigns. Hightouch's platform features audience segmentation, data transformation, and automated workflows, which assist businesses in optimizing their marketing strategies and operational processes.

Attentive is a leading provider of conversational commerce solutions, specializing in a personalized mobile messaging platform that enhances business-to-consumer communication. The company enables brands and organizations to engage with customers using behavioral data, allowing for the automatic delivery of tailored mobile messages throughout the customer lifecycle. This includes functionalities such as product recommendations, limited-time sales, payment processing, and real-time customer service. By focusing on SMS as a primary channel, Attentive helps e-commerce and retail businesses forge stronger connections with mobile shoppers, transforming the way they interact and communicate with their audiences.

Parlay App Inc. is a company that specializes in developing a customer collaboration platform aimed at enhancing the interaction between product development teams and their customers. Founded in 2017 and located in Wilmington, Massachusetts, the platform enables users to share ideas, review potential product updates, analyze user sentiment, and assess the effects of future developments. By fostering direct engagement with users, Parlay App Inc. seeks to address common shortcomings in product development processes, moving away from reliance on analytics and support chat systems to promote more meaningful dialogue between creators and consumers. This approach aims to ensure that products are better aligned with user needs and preferences.

Tealium, Inc., established in 2008 and headquartered in San Diego, California, specializes in enterprise tag management solutions. The company offers a suite of products, including Tealium iQ, a tag management system enabling businesses to control and deploy third-party vendor tags across multiple digital touchpoints. Tealium's solutions also encompass Tealium DataCloud, a digital data platform, and AudienceStream, a real-time audience discovery platform. Additionally, Tealium provides Tealium DataAccess for unified omnichannel insights and Tealium Predict, a built-in machine learning technology. Serving over 1,000 global brands across various industries, Tealium's tools help businesses integrate and manage customer data from web, mobile, offline, and IoT devices, enhancing customer engagement and marketing effectiveness.

6sense is a developer of a predictive intelligence platform that enhances revenue growth for organizations. The company utilizes artificial intelligence, big data, and machine learning to provide comprehensive visibility across the customer journey, from brand awareness to revenue generation. Its platform captures anonymous buying signals and buyer intent data, allowing sales, marketing, and customer success teams to target the right accounts effectively. By recommending optimal channels and messages, 6sense removes guesswork and inefficiencies from the sales process, leading to improved pipeline quality, accelerated sales velocity, and higher conversion rates. Through its innovative approach, 6sense aims to empower revenue teams to grow revenue predictably and efficiently.

Perksy, Inc. is a consumer research platform that provides brands with valuable insights through an online and mobile-based application. Founded in 2015 and based in New York, Perksy allows users to create custom research questions and analyze feedback from respondents, offering companies a way to enhance customer engagement and improve their marketing strategies. The platform rewards users with points for their opinions, incentivizing participation. Additionally, Perksy offers an enterprise-grade solution known as Perksy Alpha, which facilitates detailed analysis and delivers targeted insights. Through its innovative approach, Perksy aims to bridge the gap between companies and consumers, ultimately supporting brand growth and customer satisfaction.

Varsity Spirit, a division of Varsity Brands, is the global leader in spirit-related activities, serving over a million athletes annually. Established in 1974, the company specializes in cheerleading, dance team, and performing arts, offering high-quality uniforms, educational camps, clinics, and competitions. Varsity Spirit Fashion, a subsidiary, is the world's largest designer and manufacturer of cheerleading and dance team apparel. The company's mission is to empower young people by promoting participation, recognizing achievement, and building school spirit. It partners with educators, coaches, and students to provide customized solutions, including online education and professional school branding, serving over 1,000 schools across 39 states through its IMPACT Program.

Attentive is a leading provider of conversational commerce solutions, specializing in a personalized mobile messaging platform that enhances business-to-consumer communication. The company enables brands and organizations to engage with customers using behavioral data, allowing for the automatic delivery of tailored mobile messages throughout the customer lifecycle. This includes functionalities such as product recommendations, limited-time sales, payment processing, and real-time customer service. By focusing on SMS as a primary channel, Attentive helps e-commerce and retail businesses forge stronger connections with mobile shoppers, transforming the way they interact and communicate with their audiences.

mParticle, Inc. is a New York-based company that develops a customer data platform designed for multi-channel consumer brands. Founded in 2012, mParticle enables businesses to effectively manage and analyze customer data in real time, providing tools for marketers, developers, and data scientists to integrate and orchestrate their marketing efforts. The platform collects user data from various sources, unifying it into a single view to deliver personalized, omnichannel customer experiences. This capability allows companies to gain actionable insights, optimize customer journeys, and enhance engagement through advanced analytics and audience segmentation. mParticle serves a diverse range of industries, including retail, financial services, media, dining, travel, gaming, and marketing, among others, helping brands accelerate their growth strategies while ensuring compliance with regulations such as GDPR. The company also has additional offices in San Francisco, Bellevue, London, and Delray Beach.

Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

Shoptalk is a leading global conference focused on retail and ecommerce, designed to explore innovations and trends shaping the industry. It brings together a diverse array of participants, including established retailers, direct-to-consumer brands, tech startups, venture capitalists, media, and real estate developers. The event features a comprehensive agenda with renowned speakers and offers various formats such as sessions, roundtables, and networking opportunities. By facilitating connections among industry professionals, Shoptalk enables businesses and individuals to share insights and forge partnerships, ultimately supporting growth and expansion within the retail sector.

Daymon Worldwide, Inc. is a leading provider of consumables retailing services, specializing in branding, sourcing, and the commercialization of customized retail solutions. The company offers a wide range of services, including private brand development, which encompasses brand strategy, program management, product sourcing, and supplier management. Additionally, Daymon provides comprehensive strategy and branding services, such as brand identity design, digital marketing, and category analytics. The company also focuses on sourcing and logistics, optimizing supply chains and managing global distribution. Its retail services include store remodeling, auditing, and online reporting. Furthermore, Daymon engages in consumer experience marketing through in-store sampling, taste tests, and mystery shopping. Serving diverse retailer customers across various sectors, including automotive, convenience stores, and e-commerce, Daymon Worldwide leverages over 40 years of industry experience to deliver tailored strategies that enhance brand presence and drive sales. Founded in 1970 and based in Stamford, Connecticut, the company was previously known as Daymon Associates, Inc. before rebranding in 2003.

SendGrid, Inc. is a digital communication platform based in Denver, Colorado, that specializes in enabling businesses to engage with their customers through email. Founded in 2009, the company provides a cloud-based platform that offers a range of services tailored for developers and marketers. Its offerings include an email application programming interface (API) that allows developers to integrate email functionalities into their applications, as well as marketing campaign tools that enable marketers to manage customer contact lists, design email templates, and analyze campaign performance. Additionally, SendGrid provides expert services aimed at optimizing email delivery and ensuring effective communication. With its robust platform, SendGrid delivers over 30 billion emails monthly for a diverse clientele, including both tech-driven companies and traditional enterprises.

mParticle, Inc. is a New York-based company that develops a customer data platform designed for multi-channel consumer brands. Founded in 2012, mParticle enables businesses to effectively manage and analyze customer data in real time, providing tools for marketers, developers, and data scientists to integrate and orchestrate their marketing efforts. The platform collects user data from various sources, unifying it into a single view to deliver personalized, omnichannel customer experiences. This capability allows companies to gain actionable insights, optimize customer journeys, and enhance engagement through advanced analytics and audience segmentation. mParticle serves a diverse range of industries, including retail, financial services, media, dining, travel, gaming, and marketing, among others, helping brands accelerate their growth strategies while ensuring compliance with regulations such as GDPR. The company also has additional offices in San Francisco, Bellevue, London, and Delray Beach.

Attentive is a leading provider of conversational commerce solutions, specializing in a personalized mobile messaging platform that enhances business-to-consumer communication. The company enables brands and organizations to engage with customers using behavioral data, allowing for the automatic delivery of tailored mobile messages throughout the customer lifecycle. This includes functionalities such as product recommendations, limited-time sales, payment processing, and real-time customer service. By focusing on SMS as a primary channel, Attentive helps e-commerce and retail businesses forge stronger connections with mobile shoppers, transforming the way they interact and communicate with their audiences.

Tealium, Inc., established in 2008 and headquartered in San Diego, California, specializes in enterprise tag management solutions. The company offers a suite of products, including Tealium iQ, a tag management system enabling businesses to control and deploy third-party vendor tags across multiple digital touchpoints. Tealium's solutions also encompass Tealium DataCloud, a digital data platform, and AudienceStream, a real-time audience discovery platform. Additionally, Tealium provides Tealium DataAccess for unified omnichannel insights and Tealium Predict, a built-in machine learning technology. Serving over 1,000 global brands across various industries, Tealium's tools help businesses integrate and manage customer data from web, mobile, offline, and IoT devices, enhancing customer engagement and marketing effectiveness.

Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

Persado Inc., established in 2011, specializes in AI-generated marketing language solutions. Headquartered in New York, with offices in San Francisco, Chicago, Europe, and the UK, Persado serves major brands across retail, finance, travel, telecom, and healthcare. Its AI platforms, including Pro Email, Pro Social, and Persado Enterprise, create emotionally resonant language for emails, social ads, and personalized consumer interactions, driving short-term sales and long-term relationships. Persado's solutions have generated over $1.5 billion in incremental revenue for clients like Ally Bank, JPMorgan Chase, and Verizon, demonstrating an average 41% lift in conversion rates.

HookLogic specializes in closed-loop marketing solutions aimed at brand advertisers by partnering with major retailers and travel companies. The company offers a proprietary platform that enables advertisers to connect with in-market shoppers, effectively driving traffic to their products. By utilizing HookLogic's services, brands can gain insights into sales generated from their advertising efforts, allowing them to optimize their marketing strategies for better returns on investment. The focus on performance marketing helps brands accelerate sales and enhance visibility in a competitive marketplace.

Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

6sense is a developer of a predictive intelligence platform that enhances revenue growth for organizations. The company utilizes artificial intelligence, big data, and machine learning to provide comprehensive visibility across the customer journey, from brand awareness to revenue generation. Its platform captures anonymous buying signals and buyer intent data, allowing sales, marketing, and customer success teams to target the right accounts effectively. By recommending optimal channels and messages, 6sense removes guesswork and inefficiencies from the sales process, leading to improved pipeline quality, accelerated sales velocity, and higher conversion rates. Through its innovative approach, 6sense aims to empower revenue teams to grow revenue predictably and efficiently.

Tealium, Inc., established in 2008 and headquartered in San Diego, California, specializes in enterprise tag management solutions. The company offers a suite of products, including Tealium iQ, a tag management system enabling businesses to control and deploy third-party vendor tags across multiple digital touchpoints. Tealium's solutions also encompass Tealium DataCloud, a digital data platform, and AudienceStream, a real-time audience discovery platform. Additionally, Tealium provides Tealium DataAccess for unified omnichannel insights and Tealium Predict, a built-in machine learning technology. Serving over 1,000 global brands across various industries, Tealium's tools help businesses integrate and manage customer data from web, mobile, offline, and IoT devices, enhancing customer engagement and marketing effectiveness.

Persado Inc., established in 2011, specializes in AI-generated marketing language solutions. Headquartered in New York, with offices in San Francisco, Chicago, Europe, and the UK, Persado serves major brands across retail, finance, travel, telecom, and healthcare. Its AI platforms, including Pro Email, Pro Social, and Persado Enterprise, create emotionally resonant language for emails, social ads, and personalized consumer interactions, driving short-term sales and long-term relationships. Persado's solutions have generated over $1.5 billion in incremental revenue for clients like Ally Bank, JPMorgan Chase, and Verizon, demonstrating an average 41% lift in conversion rates.

SendGrid, Inc. is a digital communication platform based in Denver, Colorado, that specializes in enabling businesses to engage with their customers through email. Founded in 2009, the company provides a cloud-based platform that offers a range of services tailored for developers and marketers. Its offerings include an email application programming interface (API) that allows developers to integrate email functionalities into their applications, as well as marketing campaign tools that enable marketers to manage customer contact lists, design email templates, and analyze campaign performance. Additionally, SendGrid provides expert services aimed at optimizing email delivery and ensuring effective communication. With its robust platform, SendGrid delivers over 30 billion emails monthly for a diverse clientele, including both tech-driven companies and traditional enterprises.

Keap is a software company that specializes in sales and marketing automation solutions tailored for small businesses. Founded in 2001 and based in Chandler, Arizona, Keap offers a comprehensive platform that includes contact management, client management, customer resource management (CRM), email marketing, task management, and e-commerce services. This platform enables users to streamline operations, enhance customer relationships, and automate various business processes, including invoicing and billing. Keap also provides training and support services to help businesses maximize the effectiveness of their software. The company, which was formerly known as Infusionsoft, Inc., rebranded to Keap in January 2019 and has additional offices in Atlanta, San Francisco, Welwyn Garden City in the United Kingdom, and Sydney in Australia.

ExpertVoice is an online marketing platform that connects brands with influencers to enhance product promotion. Founded in 2004 and headquartered in Salt Lake City, Utah, ExpertVoice enables brands to identify, educate, and reward trusted influencers, including retail sales associates and category professionals. The platform facilitates the creation of deals and discounts, allowing advocates to test products. By leveraging expert recommendations, brands can increase sales and build credibility in the marketplace.

MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our innovative solutions enable clients to achieve peak performance with always-on marketing intelligence that spans the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.

Captora is a marketing platform designed to enhance the effectiveness of digital campaigns by targeting and launching high-performing initiatives across search, advertising, and social channels. The platform enables marketing teams to identify the most promising opportunities, content, and channels that drive conversions, thereby allowing for the optimization of one-to-one campaigns at scale. Captora provides tools and templates to streamline campaign creation and accelerate growth, ensuring businesses can deliver tailored content to their specific targets. Companies such as DocuSign, Marketo, Cvent, MongoDB, and Acquia utilize Captora to improve their revenue and conversion rates across various digital channels.

Optimizely, Inc. is a company that operates a website optimization platform designed for A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. Founded in 2009 and headquartered in San Francisco, California, it also has offices in Amsterdam, Sydney, and Austin. The platform allows organizations to conduct experiments that facilitate data-driven decision-making and is available in multiple languages, making it accessible to a global audience. Optimizely's offerings include web content management, digital experience software, and integrated capabilities for content, commerce, multi-channel marketing, and predictive analytics. The company serves a diverse clientele, including agencies, developers, e-commerce businesses, enterprises, publishers, and small businesses primarily in the United States, Germany, the United Kingdom, and Spain. Optimizely, formerly known as Spreadly, operates as a subsidiary of EPiServer AB.

HookLogic specializes in closed-loop marketing solutions aimed at brand advertisers by partnering with major retailers and travel companies. The company offers a proprietary platform that enables advertisers to connect with in-market shoppers, effectively driving traffic to their products. By utilizing HookLogic's services, brands can gain insights into sales generated from their advertising efforts, allowing them to optimize their marketing strategies for better returns on investment. The focus on performance marketing helps brands accelerate sales and enhance visibility in a competitive marketplace.

Optimizely, Inc. is a company that operates a website optimization platform designed for A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. Founded in 2009 and headquartered in San Francisco, California, it also has offices in Amsterdam, Sydney, and Austin. The platform allows organizations to conduct experiments that facilitate data-driven decision-making and is available in multiple languages, making it accessible to a global audience. Optimizely's offerings include web content management, digital experience software, and integrated capabilities for content, commerce, multi-channel marketing, and predictive analytics. The company serves a diverse clientele, including agencies, developers, e-commerce businesses, enterprises, publishers, and small businesses primarily in the United States, Germany, the United Kingdom, and Spain. Optimizely, formerly known as Spreadly, operates as a subsidiary of EPiServer AB.

Captora is a marketing platform designed to enhance the effectiveness of digital campaigns by targeting and launching high-performing initiatives across search, advertising, and social channels. The platform enables marketing teams to identify the most promising opportunities, content, and channels that drive conversions, thereby allowing for the optimization of one-to-one campaigns at scale. Captora provides tools and templates to streamline campaign creation and accelerate growth, ensuring businesses can deliver tailored content to their specific targets. Companies such as DocuSign, Marketo, Cvent, MongoDB, and Acquia utilize Captora to improve their revenue and conversion rates across various digital channels.

Persado Inc., established in 2011, specializes in AI-generated marketing language solutions. Headquartered in New York, with offices in San Francisco, Chicago, Europe, and the UK, Persado serves major brands across retail, finance, travel, telecom, and healthcare. Its AI platforms, including Pro Email, Pro Social, and Persado Enterprise, create emotionally resonant language for emails, social ads, and personalized consumer interactions, driving short-term sales and long-term relationships. Persado's solutions have generated over $1.5 billion in incremental revenue for clients like Ally Bank, JPMorgan Chase, and Verizon, demonstrating an average 41% lift in conversion rates.

Linkable Networks offers a digital shopper attribution platform designed to reward and engage consumers while enhancing their shopping experience. Utilizing a software-as-a-service (SaaS) model, the platform converts various forms of advertising—such as online, mobile, email, print, and radio—into linkable savings offers linked to consumers' credit or debit cards. This capability allows retailers and brands to automatically measure and aggregate consumer purchases across national retailers. The platform serves loyalty companies by enabling them to effectively track consumer spending and provide rewards, thus fostering customer retention and engagement in the retail environment.

Total Attorneys is a prominent provider of cloud-based practice management software and customer acquisition services tailored for small law firms and solo practitioners. Established in 2002, the company has facilitated connections between millions of consumers and legal professionals, offering a comprehensive web-based platform that simplifies client management. For a nominal fee, attorneys can access a suite of tools that includes lead generation, matter management, time and billing tracking, document management, payment processing, and a secure client portal for client interactions. With a focus on legal marketing and technology, Total Attorneys enables attorneys to operate more efficiently and effectively in a competitive landscape.

HookLogic specializes in closed-loop marketing solutions aimed at brand advertisers by partnering with major retailers and travel companies. The company offers a proprietary platform that enables advertisers to connect with in-market shoppers, effectively driving traffic to their products. By utilizing HookLogic's services, brands can gain insights into sales generated from their advertising efforts, allowing them to optimize their marketing strategies for better returns on investment. The focus on performance marketing helps brands accelerate sales and enhance visibility in a competitive marketplace.

TellApart, Inc. is a company that specializes in personalized predictive marketing, providing a platform designed to enhance customer engagement and drive sales for retailers. Founded in 2009 and based in San Francisco, California, TellApart's offerings include an identity network service that amalgamates online and offline data to create comprehensive customer profiles, as well as a predictive engine that assists shoppers in discovering relevant products. The platform enables personalized marketing across various digital channels, including display ads, social media, and email, ensuring that retailers can deliver tailored messages in real-time. TellApart's solutions encompass cross-device and native advertisement retargeting, audience targeting, and promotions, significantly contributing to increased revenue for numerous prominent retail brands. As of 2015, TellApart operates as a subsidiary of Twitter, Inc.

Linkable Networks offers a digital shopper attribution platform designed to reward and engage consumers while enhancing their shopping experience. Utilizing a software-as-a-service (SaaS) model, the platform converts various forms of advertising—such as online, mobile, email, print, and radio—into linkable savings offers linked to consumers' credit or debit cards. This capability allows retailers and brands to automatically measure and aggregate consumer purchases across national retailers. The platform serves loyalty companies by enabling them to effectively track consumer spending and provide rewards, thus fostering customer retention and engagement in the retail environment.

CQuotient is a company that specializes in providing a customer prediction platform for the retail industry. Founded in 2010, it offers a Personalized Marketing Engine that integrates predictive analytics with omnichannel data to help retailers understand and engage with their customers effectively. By analyzing unique customer behaviors and preferences, CQuotient's software tailors marketing programs to individual shoppers, enabling retailers to deliver personalized messages at every interaction. The company's expertise in analytics and deep connections within the retail ecosystem have attracted notable clients, including Men’s Wearhouse, Staples, Karmaloop, and The Children’s Place. CQuotient is backed by Bain Capital Ventures, underscoring its commitment to enhancing the retail experience through data-driven insights.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

TravelClick is a provider of cloud-based software solutions designed for hoteliers globally. The company offers a comprehensive suite of reservation solutions, including iHotelier, which encompasses a central reservation system, web and mobile booking engines, and global distribution systems to enhance hotel visibility across various channels. TravelClick also delivers business intelligence tools such as Rate360 for rate comparisons and Demand360 for in-depth market analysis. Additionally, its media solutions focus on driving bookings through travel agent media, display marketing, and pay-per-click advertising. The company supports its clients with web development services, including custom websites, search engine optimization, and customer relationship management tools. Founded in 1987 and headquartered in New York City, TravelClick has expanded its presence with offices in key locations worldwide, including Barcelona, Dubai, and Tokyo, serving both independent and chain hotels.

HookMedia is a digital media agency that specializes in Internet marketing services. The company focuses on the planning, placement, and optimization of interactive media, providing clients with tailored editorial, advertising, and marketing design solutions. In addition to these core services, HookMedia offers proprietary reporting, analysis, and database services, enabling clients to enhance their marketing strategies and improve their overall performance in the digital landscape.

TravelClick is a provider of cloud-based software solutions designed for hoteliers globally. The company offers a comprehensive suite of reservation solutions, including iHotelier, which encompasses a central reservation system, web and mobile booking engines, and global distribution systems to enhance hotel visibility across various channels. TravelClick also delivers business intelligence tools such as Rate360 for rate comparisons and Demand360 for in-depth market analysis. Additionally, its media solutions focus on driving bookings through travel agent media, display marketing, and pay-per-click advertising. The company supports its clients with web development services, including custom websites, search engine optimization, and customer relationship management tools. Founded in 1987 and headquartered in New York City, TravelClick has expanded its presence with offices in key locations worldwide, including Barcelona, Dubai, and Tokyo, serving both independent and chain hotels.

AthenaHQ is a technology company that offers a platform to help businesses understand and optimize their brand's visibility in AI-driven search results, particularly on generative engines like ChatGPT. The platform provides real-time monitoring of brand mentions, identifies content gaps where AI lacks knowledge about the business, and pinpoints websites cited by chatbots, enabling clients to enhance their brand's presence and ranking in these search results.