ValueFirst

Octane.in is a marketing technology company that specializes in providing an advanced email, SMS, and web marketing platform. The company offers software solutions and customized technological tools designed to meet the specific needs of its clients. Utilizing automated messaging, bots, and analytics, Octane.in's cross-channel communication platform is tailored to align organizations with consumer life cycles and journeys. This approach aims to enhance the digital engagement of Indian organizations, helping them achieve greater value from their marketing efforts.

The broad vision of the platform is to become Google for e-commerce. Instead of the me-too approach of "price comparison" websites which just list prices from a number of e-commerce sites, our focus is on providing the most relevant and customized list of products, so that the user actually finds what she is looking for. We are replicating the offline model of a shopping assistant at a mall - from a few inputs like price range, choice of brand, and some other choices, she whittles down the product set to a handful of items from which the buyer can make a comfortable choice. Similarly, our aim is not to throw 1000 search results for a query, but to limit it to a relevant yet manageable set. Our searchbox is designed to accept the most generic search term like "brown handbags" or "green jeans for girls", and results can be further narrowed down using category, brand and price filters.

mGinger is the first of its kind opt-in permission-based mobile marketing platform in India. mGinger is a service providing targeted advertisements on mobile phones. The advertisements are targeted on a consumer base who have opted-in to this service. The consumer base is built through a registration process in which the consumers specify their commercial interests, maximum number of ads they would like to receive in a day, convenient time-slots and their demographic information. Apart from getting information related to their particular interests, the consumers also receive monetary incentives for every ad they themselves receive and for each ad received in their network upto two levels of referrals.

Way2Online is a martech company.

Cellnext Solutions Limited offers mobile connectivity, applications, solutions, content, and services for mobile operators, media companies, and content providers enterprises. It offers Wizone, a Web-based application for running own text message on mobile; cellPUSH for outgoing messages; Cellxpress shortcode platform to capture incoming messages on short access numbers and mobile content sale; and a global messaging engine to capture incoming messages and focus on providing access numbers to the end users. It offers cellDIAL, an IVR content services platform on short access numbers for mobile content sale; and Merchant M-Commerce for merchants to accept payment for goods and services for their customers over mobile. It offers Mobile Authentication platform for banks and cash card operators to authenticate the account holders in interaction with them over mobile; Cellworld Mobile Mall to allow user to access, search, and discover commodities offered by merchants in a GUI format; and cellPAY mobile payment platform to enable customers to make payments using their mobile phones through credit cards, bank accounts, and CellMONEY vouchers. It offers cellPAPER, a multimedia message based platform to publish content on mobile with presentation; and Media Center platform to deliver audio and video content over mobile. It offers CellTRUST, a product authentication and mobile CRM platform for FMCG, pharmaceuticals, automotives and spare parts, and industrial commodity industries; Cellmonitor, an application to monitor information processes using wireless phones; and mobile sales tracker to support logistics of retail distribution. It offers CellMONEY, a mobile electronic pre-paid voucher offered through retailers and via credit cards; and BSNL wireless application protocol site. The company was founded in 2000 and is based in New Delhi, India. As of September 30, 2009, Cellnext Solutions Limited operates as a subsidiary of ValueFirst Messaging Pvt. Ltd.