Amperity

Amperity is a company dedicated to helping businesses leverage data to enhance customer service. It specializes in creating a comprehensive Customer 360 view by using artificial intelligence to integrate and standardize raw data from various sources such as e-commerce, email, and loyalty programs. This platform enables companies to connect with, identify, and understand their customers more effectively, thereby improving marketing performance and driving growth. By providing technical teams with streamlined data management and business teams with direct access to comprehensive customer data, Amperity aims to build long-term customer loyalty and deliver exceptional customer experiences for some of the world's most recognized brands.

Barry Padgett

CEO

1 past transactions

Custora

Acquisition in 2019
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing leaders with the insights needed to achieve immediate results while fostering long-term profitability. This platform creates a comprehensive view of each customer and employs predictive analytics to identify key customer segments and paths. Additionally, it provides actionable recommendations aimed at enhancing customer lifetime value, addressing the practical challenges faced by marketing professionals. By leveraging data science, Custora enables brands to better understand customer behavior and develop strategic marketing initiatives that enhance the relevance and effectiveness of their communications.
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