Amperity

Amperity is a developer of a customer data management platform designed to enhance customer initiatives through actionable data. The platform aggregates raw data from various sources, including e-commerce, email, and loyalty systems, to create a comprehensive and up-to-date view of customers. By standardizing and augmenting this information with custom attributes such as lifetime value, Amperity enables companies to connect with, identify, and understand their customers more effectively. This capability improves marketing performance, accelerates the generation of accurate customer insights, and facilitates the delivery of exceptional customer experiences. Amperity aims to empower both technical and business teams by streamlining data management processes, ultimately fostering long-term customer loyalty and driving growth for many well-known brands.