Amperity
Amperity is a company dedicated to helping businesses leverage data to enhance customer service. It specializes in creating a comprehensive Customer 360 view by using artificial intelligence to integrate and standardize raw data from various sources such as e-commerce, email, and loyalty programs. This platform enables companies to connect with, identify, and understand their customers more effectively, thereby improving marketing performance and driving growth. By providing technical teams with streamlined data management and business teams with direct access to comprehensive customer data, Amperity aims to build long-term customer loyalty and deliver exceptional customer experiences for some of the world's most recognized brands.
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Custora
Acquisition in 2019
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.
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