L Catterton

Alice Mushrooms specializes in the production of functional mushroom chocolates, designed to enhance energy, focus, and overall wellness. These chocolates are crafted using organic ingredients, without any artificial flavors or preservatives. The product range includes formulations with Cordyceps for vitality and stamina, and Lion's Mane for brain health. Alice Mushrooms combines mushrooms with nootropics and adaptogens to create chocolates that support sleep, focus, and full body wellness. The company caters to individuals seeking natural enhancers for their daily routines.

Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.

ZOE is a personalized nutrition company that focuses on improving individual health through a comprehensive understanding of the complex relationships between food, lifestyle, and health. It operates the world's largest nutrition-science study, as well as the ZOE Health Study, which initially addressed the impacts of COVID-19. The company offers at-home testing kits that assess gut health, blood fat, and blood sugar responses, providing personalized dietary recommendations based on individual reactions to food. Users receive tailored advice through an integrated mobile application, which includes food scores and guidance for making healthier dietary choices over a four-week period. ZOE's research is grounded in the understanding that gut bacteria significantly influence health, and its findings have been published in prestigious peer-reviewed journals. Through its innovative approach, ZOE aims to empower individuals to enhance their well-being and adopt healthier lifestyles.

I and love and you is a producer of high-quality pet food products focused on providing healthy nutrition for pets. The company emphasizes fresh, whole-food ingredients, utilizing real meat, fish, and poultry in their formulations. Their products contain no grains, fillers, or artificial ingredients, ensuring optimal digestibility and a balanced diet for pets. Committed to pet wellness, I and love and you offers a comprehensive range of natural products, including food, treats, chews, supplements, and remedies, all designed to meet rigorous ingredient standards and approved by an on-staff holistic veterinarian. This approach positions the company as a leader in the pet care industry, dedicated to enhancing the health and well-being of pets.

Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.

X2 Performance, a division of Advanced Bio Development, Inc., specializes in the development and sale of natural energy products aimed at enhancing athletic performance. The company offers a range of liquid energy supplements, including X2 All Natural Energy, which combines green and black teas, antioxidants, and pure honey, available in various flavors such as lemon, strawberry, kiwi, and raspberry. Additionally, X2PERFORMANCE provides a natural sports energy product designed to support athletes in training and competition by supplying essential nutrients like natural caffeine, glucose, and electrolytes. These products are crafted to help athletes optimize their performance and maintain high energy levels during rigorous activities.

Function of Beauty is a New York-based beauty brand founded in 2015 by Hien Nguyen, Joshua Maciejewski, and Zahir Dossa. The company specializes in personalized hair care, skin care, and body care products, allowing customers to create customized shampoos, conditioners, and styling products tailored to their individual hair profiles and specific goals. Function of Beauty emphasizes the use of high-quality ingredients, ensuring that its products are free from sulfates, parabens, phthalates, and mineral oils, which may be harmful to consumers. By focusing on personalization and safety, the brand aims to meet the unique beauty needs of each customer.

Public Goods is a direct-to-consumer brand based in New York, established in 2015. The company specializes in manufacturing and marketing a wide range of unisex health, beauty, household, grocery, and vitamin products. Its offerings include hair and body care items, dental and menstrual care products, essential oils, cleaning supplies, and various food items such as cereals, snacks, and sauces. Public Goods distinguishes itself through a membership model that grants access to eco-friendly, high-quality essentials at competitive prices. The company emphasizes sustainability, providing products that are cruelty-free and free from artificial colors and chemicals. By operating on lower product margins compared to traditional brands, Public Goods aims to deliver natural and healthy household essentials to consumers in a convenient online format.

IAFSTORE is an online retail platform based in Brescia, Lombardy, specializing in food and sports supplements, over-the-counter products, and organic cosmetics. Founded in 2007, the company operates as a direct-to-consumer distributor, offering a wide range of third-party products across four main categories: drugstore items, herbal products, organic food, and sports nutrition. Through its e-commerce model, IAFSTORE caters to consumers seeking health and wellness solutions.

Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.

Nutrafol is a leading hair growth supplement brand that emphasizes a holistic approach to wellness, focusing on the internal factors affecting hair health. Founded in 2014 and based in New York, the company offers clinically-backed nutraceutical supplements designed for both men and women. These products leverage the restorative properties of unique botanicals to address issues such as stress, hormonal imbalances, aging, and free radicals, which are known to impact hair growth and quality. Nutrafol's commitment to scientific research is supported by a team of doctors and researchers who explore advancements in genetics, biotechnology, and anti-aging medicine. The brand is endorsed by over 3,000 physicians, clinics, and stylists in the U.S., further establishing its reputation for delivering reliable results in hair health.

Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.

Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.

JustFoodForDogs specializes in producing fresh, whole food diets for dogs, crafted daily to ensure nutritional quality. The company offers a range of hand-made meals developed in consultation with certified nutritionists and veterinarians, focusing on providing essential nutrients for canine health. By cooking their products at low temperatures, JustFoodForDogs maintains the integrity of the ingredients, making high-quality dog food accessible and affordable for pet owners.

I and love and you is a producer of high-quality pet food products focused on providing healthy nutrition for pets. The company emphasizes fresh, whole-food ingredients, utilizing real meat, fish, and poultry in their formulations. Their products contain no grains, fillers, or artificial ingredients, ensuring optimal digestibility and a balanced diet for pets. Committed to pet wellness, I and love and you offers a comprehensive range of natural products, including food, treats, chews, supplements, and remedies, all designed to meet rigorous ingredient standards and approved by an on-staff holistic veterinarian. This approach positions the company as a leader in the pet care industry, dedicated to enhancing the health and well-being of pets.

Snap Kitchen LLC operates a chain of food retail stores in Texas, focusing on providing healthy and nutritious meals. Founded in 2010 and based in Austin, the company offers a diverse menu that includes breakfast, lunch, and dinner items, along with salads, snacks, cold-pressed juices, and specialty elixirs. Snap Kitchen emphasizes the use of high-quality ingredients in its chef-driven creations, ensuring that all offerings are made fresh daily and are nutritionally balanced. The company also offers convenient services such as curbside pickup and home or office delivery, catering to customers seeking both convenience and health-conscious dining options.

Farmley is a healthy snacking brand that focuses on promoting nutritious eating habits through its diverse range of products. The company offers a variety of clean and tasty snacks, including nuts such as almonds, cashews, pistachios, and walnuts, as well as sweet options like raisins, figs, and dates. By providing high-quality, wholesome snacks, Farmley aims to make healthy eating accessible and enjoyable for its customers.