PROS Holdings
PROS Holdings provides artificial intelligence–driven software that helps businesses optimize shopping and selling experiences across digital channels. The company offers a unified PROS Platform that enables pricing, quoting, and revenue management through tools such as PROS Smart CPQ, PROS Control for price management, and PROS Guidance with AI-based price guidance. It also delivers Opportunity Detection to uncover sales opportunities in existing accounts and supports airline revenue optimization with solutions for revenue management, real-time dynamic pricing, and group sales, along with eCommerce offerings for airline shopping, merchandising, and retail. PROS serves multiple industries including automotive, manufacturing, transportation, chemicals, healthcare, and travel, and markets its products through a direct sales force with partners and systems integrators. Established in 1985 and headquartered in Houston, PROS serves customers globally, helping them increase win rates, optimize pricing, and grow digital revenue.
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5 past transactions
EveryMundo
Acquisition in 2021
EveryMundo is a digital marketing and advertising company that specializes in technology products for airlines. The firm provides performance marketing technology designed to enhance direct channel growth and customer acquisition for airline brands. By focusing on fare marketing technology, EveryMundo enables airlines to expand their digital reach and improve customer engagement. This approach helps airlines drive direct sales and create superior brand experiences, ultimately fostering customer loyalty over time.
Travelaer
Acquisition in 2019
Travelaer is a digital product provider for the travel industry that helps airlines and travel partners enhance direct commerce across the customer journey. Its core Travel Paas is an Internet Booking Engine that aggregates products and data to enable best-of-breed offerings and innovation for air and ancillaries, with modules for Search & Shop and InstaPricer. The platform also includes Customer Concierge for trip management, Tailored Trip for ancillary services, and Manage Trip for online modifications. It offers a conversational platform for customer care, commerce, alerts and notifications, upsell and cross-sell, and disruption handling across multi-channel experiences. Right Flight provides conversion optimization by allowing customers to compare flight features on the same route. Travelaer aims to help airlines increase sales and build customer loyalty by delivering integrated, flexible digital experiences across all phases of travel.
Vayant Travel Technologies
Acquisition in 2017
Vayant Travel Technologies Inc. specializes in airfare pricing and shopping solutions for the global travel industry. Founded in 2004 and based in Lewes, Delaware, the company offers a suite of products designed to enhance the airfare search experience for airlines, online travel agencies, tour operators, and metasearch engines. Its offerings include OneSearch, a B-to-B airfare pricing engine; FastSearch, which enables sub-second searches; and Pricing Cache, a customizable caching solution. Additionally, Vayant provides tools such as Repricer for automated ticket management, Live Pricing Emails for marketing, Price Alert for monitoring fare changes, and Pricing Intelligence for real-time pricing insights. Vayant Travel Technologies aims to deliver efficient, cost-effective solutions that help clients connect with their customers through targeted offers across various online channels. The company operates as a subsidiary of PROS Holdings, Inc. since August 2017.
SignalDemand
Acquisition in 2013
SignalDemand offers margin optimization software designed for process manufacturers to enhance profitability amid fluctuating costs and market conditions. The company's applications utilize advanced econometric models, optimization algorithms, and activity-based costing techniques. By enabling manufacturers to continuously adjust supply and demand, SignalDemand's software products facilitate alignment of pricing, product mix, and plant capacity with current supply dynamics, costs, and consumer demand. This approach helps manufacturers achieve improved financial performance in a competitive landscape.
Cameleon Software
Acquisition in 2013
Cameleon Software is a provider of computer consulting services specializing in solutions that enhance pricing and quoting processes. The company focuses on delivering price quote systems for customer relationship management (CRM), product configuration, and pricing modules. By offering these tailored solutions, Cameleon Software aims to streamline sales processes and improve efficiency for businesses across various sectors. Their tools are designed to facilitate accurate pricing strategies and optimize product availability, ultimately supporting clients in achieving more effective revenue management and operational growth.
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