Venrex X

Venrex Investment Management, founded in 2002 and based in London, is a venture capital firm that focuses on investing in consumer industries influenced by technology. The firm manages multiple funds, including Venrex ABC I, launched in 2019, and Venrex X, established in 2021, both targeting early-stage ventures. Venrex is committed to supporting creative founders in launching and developing innovative businesses, with a notable emphasis on diversity, as 43% of its investments feature female founders or co-founders.

Robert Diamond

Investor

Mark Esiri

Co-Founder and Chairman

Tilly Fleming

Analyst

Tom Fleming

Founding Partner

Ian Goldberg

Principal

Marina Mincheva

Investor

Al Russell

Investor

Sasha Trower

Partner

Past deals in Fashion

TALA

Seed Round in 2022
TALA is the brand you always knew you wanted but could never quite find - sustainable activewear and athleisure styles at competitive prices without the need to compromise on high-performance designs and flattering fits. they are here to disrupt the industry and demand change with wardrobe staples and on-trend pieces, making conscious shopping choices easier for everyone.

Vollebak

Series A in 2021
Operator of a men's apparel brand intended to offer innovative concepts in clothing based on science and technology. The company's apparel is designed with materials different from regular fabric and textiles and includes a varied combination of materials like graphene, ceramic, carbon, plants, and algae, enabling consumers to avail gears and clothing of innovative designs.

Lyst

Venture Round in 2021
Lyst Ltd. is a global fashion search platform based in London that connects shoppers with a diverse range of fashion products from leading brands and stores. Founded in 2010, Lyst serves approximately 70 million users annually, offering over 4 million items spanning luxury and contemporary fashion. The platform features a wide selection of products for both men and women, including clothing, shoes, bags, accessories, and jewelry. Users can personalize their shopping experience by creating customized feeds to discover the latest trends. Lyst has attracted significant investment, raising $60 million from notable investors, and continues to innovate in the online fashion marketplace by providing real-time access to changing fashion data and trends.

KnitRegen

Seed Round in 2021
KnitRegen is developing wearable physiotherapy in the form of smart yarns to help with stroke rehabilitation. Laura has been working with people affected by stroke and leading neurologists to analyse current approaches to upper limb recovery. This research led Laura to develop a patent-pending textile nano structure that provides targeted, continuous limb support by modifying neural responses to improve recovery.

Lisa Eldridge

Seed Round in 2020
Lisa Eldridge is one of the world’s leading make-up artists. Her prodigious artistic instincts have made her indispensable to designers, editors, photographers, art directors and celebrities alike. Perhaps the next logical step in this roll call of achievements was for Lisa to create her own brand. In 2018 she launched a limited-edition capsule-collection of immaculate True Velvet Lipsticks. The reception was so enthusiastic they sold out in hours. Lisa has expanded the range of colours and formulae, following up with further launches in 2019 and 2020 and readers of Temptalia voted Lisa Eldridge the best Niche Beauty Brand of 2020. Her ground breaking new product ranges will be revealed in 2021.

VIEVE

Seed Round in 2020
VIEVE is a beauty care brand founded by renowned artist Jamie Genevieve in 2019, based in Strathaven, United Kingdom. The company focuses on manufacturing and selling a diverse range of makeup products online, promoting themes of inclusivity, self-expression, and positivity. VIEVE aims to connect with consumers through its commitment to quality and a strong brand ethos that resonates with a wide audience.

Aday

Series A in 2020
ADAY is a direct-to-consumer brand specializing in consciously designed technical clothing. Founded by Nina Faulhaber and Meg He, the company operates from New York and London, focusing on creating capsule wardrobes that promote outfit repetition. By combining seasonless design with technical fabrics, ADAY aims to offer high-quality and versatile clothing that maximizes utility while minimizing consumption. The brand emphasizes a sustainable supply chain, allowing customers to enjoy clever styles that enhance their energy and joy. Through its e-commerce platform, ADAY seeks to redefine modern wardrobes by encouraging thoughtful and sustainable fashion choices.

Thread

Series B in 2019
Thread Online Limited is an online retail platform based in London, United Kingdom, that specializes in clothing, shoes, and accessories for men and women. Founded in 2012, the company combines the expertise of human stylists with machine learning algorithms to provide personalized fashion recommendations. Customers receive tailored suggestions that reflect their preferences, style, size, and budget, allowing them to discover suitable clothing without the need for traditional shopping. This unique approach enhances the online shopping experience by blending professional guidance with advanced technology, making it easier for individuals to dress well.

Josh Wood Colour

Series A in 2019
Josh Wood Colour is a European beauty brand.

Jottnar

Seed Round in 2018
Jöttnar Ltd. designs, develops, manufactures, and markets technical clothing for mountaineering, winter climbing, and mountain skiing. It offers its products online in Europe and internationally. The company was founded in 2011 and is headquartered in Cardiff, United Kingdom.

Cefinn

Seed Round in 2018
Operator of a fashion brand intended to offer smart, modern, and feminine pieces of clothing to women. The company's brand offers grown-up fashion for the multitasking urban woman and is available in all shapes and sizes, enabling women to purchase easy-to-wear clothing for multitasking at an affordable cost.

Amy Collins

Pre Seed Round in 2018
A highly skilled artist, Amy Collins reinvents 18th century botanical drawings as contemporary luxury goods such as wallets, bags and printed scarves. Her unique asethetic showcases Amy’s exceptional attention to detail and one-of-a-kind talent. By applying her expectional drawings to leather using laser etching, Amy has married the two worlds of art and fashion, producing pieces that capture the romanticism of travel and escapism. Amy Collins founded her company in 2017 based on a project she began whilst studying for her Masters in Textiles Design at the Royal College of Art.

Bombshell

Seed Round in 2018
It is possible to create the desirable hourglass shape across all body types by creating balance within a dress. I wanted to create a dress that would become a woman's ultimate secret weapon. Designing for actresses and celebrities allowed me to explore techniques for balancing your shape and concealing the bits we don't like by draping and shearing panels. What sets Bombshell apart? Confidence. It's integral to my design philosophy. Using the finest of fabrics and British manufacturers ensures we can look after every detail of every dress, every step of the way. I am proud to say that the Bombshell dress has become the 'go to' dress for many women. Enabling them to feel they can take on the world.

Jottnar

Venture Round in 2017
Jöttnar Ltd. designs, develops, manufactures, and markets technical clothing for mountaineering, winter climbing, and mountain skiing. It offers its products online in Europe and internationally. The company was founded in 2011 and is headquartered in Cardiff, United Kingdom.

Jottnar

Seed Round in 2017
Jöttnar Ltd. designs, develops, manufactures, and markets technical clothing for mountaineering, winter climbing, and mountain skiing. It offers its products online in Europe and internationally. The company was founded in 2011 and is headquartered in Cardiff, United Kingdom.

Charlotte Tilbury Beauty

Series B in 2017
Charlotte Tilbury Beauty provides makeup, skin care & beauty collection, including Magic Cream & film star Bronze & Glow.

Cefinn

Seed Round in 2016
Operator of a fashion brand intended to offer smart, modern, and feminine pieces of clothing to women. The company's brand offers grown-up fashion for the multitasking urban woman and is available in all shapes and sizes, enabling women to purchase easy-to-wear clothing for multitasking at an affordable cost.

Wishi

Pre Seed Round in 2016
Wishi Fashion LTD operates as an online marketplace providing professional personal styling services. Founded in 2014 by Lia Kislev and Clea O'hana, the company allows users to share photos of their existing wardrobe and receive tailored style advice from personal stylists. This platform not only helps individuals maximize their closet's potential but also introduces them to new clothing options that align with their budget and preferences. Wishi's stylists benefit from flexible income opportunities, making it a mutually advantageous service. With offices located in San Francisco, New York, and Tel Aviv, Wishi aims to deliver affordable fashion guidance while fostering a community of style experts.

Dressipi

Seed Round in 2015
With always-on customers, fashion retailers need to better understand their preferences, anticipate demand faster and personalise all touchpoints to stay ahead. Dressipi is the leading independently verified Revenue Optimisation Platform for fashion retailers. Using fashion-specific AI and machine learning capabilities, Dressipi helps retailers meet shopper expectations and drive profitable growth in three simple steps: 1) Engage - Personalise the customer experience at every touchpoint (online, in-store, in-app, in emails) 2) Learn - Move from spreadsheets to real-time actionable insights on every customer and product 3) Optimise - Enhance the customer experience and improve supply chains Dressipi’s powerful APIs seamlessly integrate into existing enterprise platforms so you can quickly drive profitable growth across the entire value chain. Dressipi is delivering proven revenue increases and returns reduction to some of the UK & Europe's biggest fashion retailers. Our focus on fashion is a key differentiator and why we consistently outperform competitors’ general, cross-industry approach.

Wishi

Seed Round in 2015
Wishi Fashion LTD operates as an online marketplace providing professional personal styling services. Founded in 2014 by Lia Kislev and Clea O'hana, the company allows users to share photos of their existing wardrobe and receive tailored style advice from personal stylists. This platform not only helps individuals maximize their closet's potential but also introduces them to new clothing options that align with their budget and preferences. Wishi's stylists benefit from flexible income opportunities, making it a mutually advantageous service. With offices located in San Francisco, New York, and Tel Aviv, Wishi aims to deliver affordable fashion guidance while fostering a community of style experts.

ME+EM

Funding Round in 2015
ME+EM Ltd. is a British contemporary fashion brand specializing in women's apparel, offering a variety of products including dresses, tops, knitwear, trousers, jackets, and accessories. Founded in 2006 in London by Clare Hornby, the brand emphasizes affordability and designer-quality garments, focusing on fit, fabric, and detail. ME+EM is recognized for its flattering and versatile designs, catering to busy women seeking stylish and easy-to-wear clothing. The company operates two flagship stores in central London and maintains a strong online presence, selling directly to consumers to keep prices reasonable. ME+EM, formerly known as Pyjama Room Ltd., has garnered acclaim in the fashion industry and is in the process of expanding into the American market.

Aday

Seed Round in 2015
ADAY is a direct-to-consumer brand specializing in consciously designed technical clothing. Founded by Nina Faulhaber and Meg He, the company operates from New York and London, focusing on creating capsule wardrobes that promote outfit repetition. By combining seasonless design with technical fabrics, ADAY aims to offer high-quality and versatile clothing that maximizes utility while minimizing consumption. The brand emphasizes a sustainable supply chain, allowing customers to enjoy clever styles that enhance their energy and joy. Through its e-commerce platform, ADAY seeks to redefine modern wardrobes by encouraging thoughtful and sustainable fashion choices.

Lyst

Series C in 2015
Lyst Ltd. is a global fashion search platform based in London that connects shoppers with a diverse range of fashion products from leading brands and stores. Founded in 2010, Lyst serves approximately 70 million users annually, offering over 4 million items spanning luxury and contemporary fashion. The platform features a wide selection of products for both men and women, including clothing, shoes, bags, accessories, and jewelry. Users can personalize their shopping experience by creating customized feeds to discover the latest trends. Lyst has attracted significant investment, raising $60 million from notable investors, and continues to innovate in the online fashion marketplace by providing real-time access to changing fashion data and trends.

Lyst

Series C in 2015
Lyst Ltd. is a global fashion search platform based in London that connects shoppers with a diverse range of fashion products from leading brands and stores. Founded in 2010, Lyst serves approximately 70 million users annually, offering over 4 million items spanning luxury and contemporary fashion. The platform features a wide selection of products for both men and women, including clothing, shoes, bags, accessories, and jewelry. Users can personalize their shopping experience by creating customized feeds to discover the latest trends. Lyst has attracted significant investment, raising $60 million from notable investors, and continues to innovate in the online fashion marketplace by providing real-time access to changing fashion data and trends.

Upper Street

Seed Round in 2015
Upper Street Limited is a London-based company that specializes in the design and manufacture of customized, made-to-order shoes for women. Established in 2008, the company offers a unique online shopping experience, enabling customers to create their own individual hand-made shoes. With a wide selection of styles, materials, colors, and embellishments, Upper Street caters to diverse preferences, providing options for sizes 33 to 44. This focus on personalization allows women to find shoes that reflect their unique tastes and passions.

London Sock Company

Pre Seed Round in 2015
London Sock Company is a brand specializing in luxury men's socks, catering to the modern gentleman. The company offers a range of stylish and high-quality socks, emphasizing the importance of this often-overlooked accessory in men's fashion. One of their key services is the Sock Club subscription, which allows members to receive up to three pairs of socks delivered monthly, providing convenience and a regular refresh of their wardrobe. This innovative approach not only enhances the shopping experience but also reinforces the brand's commitment to delivering fashionable and functional products that align with contemporary men's style.

Into The Gloss

Seed Round in 2015
Into The Gloss is a web-based platform that features insights, trade secrets, and inspiration shared by stylists, models, editors, and other specialists. It specializes in the fields of fashion, lifestyle, and retail. Into The Gloss was founded in 2010 and headquartered in New York, United States

Charlotte Tilbury Beauty

Series A in 2014
Charlotte Tilbury Beauty provides makeup, skin care & beauty collection, including Magic Cream & film star Bronze & Glow.

Upper Street

Funding Round in 2014
Upper Street Limited is a London-based company that specializes in the design and manufacture of customized, made-to-order shoes for women. Established in 2008, the company offers a unique online shopping experience, enabling customers to create their own individual hand-made shoes. With a wide selection of styles, materials, colors, and embellishments, Upper Street caters to diverse preferences, providing options for sizes 33 to 44. This focus on personalization allows women to find shoes that reflect their unique tastes and passions.

Lyst

Series A in 2013
Lyst Ltd. is a global fashion search platform based in London that connects shoppers with a diverse range of fashion products from leading brands and stores. Founded in 2010, Lyst serves approximately 70 million users annually, offering over 4 million items spanning luxury and contemporary fashion. The platform features a wide selection of products for both men and women, including clothing, shoes, bags, accessories, and jewelry. Users can personalize their shopping experience by creating customized feeds to discover the latest trends. Lyst has attracted significant investment, raising $60 million from notable investors, and continues to innovate in the online fashion marketplace by providing real-time access to changing fashion data and trends.

Thread

Seed Round in 2013
Thread Online Limited is an online retail platform based in London, United Kingdom, that specializes in clothing, shoes, and accessories for men and women. Founded in 2012, the company combines the expertise of human stylists with machine learning algorithms to provide personalized fashion recommendations. Customers receive tailored suggestions that reflect their preferences, style, size, and budget, allowing them to discover suitable clothing without the need for traditional shopping. This unique approach enhances the online shopping experience by blending professional guidance with advanced technology, making it easier for individuals to dress well.

Meli Melo

Seed Round in 2013
Meli Melo is a British handbag label, with Italian heritage.

LoveKnitting

Seed Round in 2013
LoveKnitting Ltd. operates as an online retailer specializing in knitting supplies. Founded in 2012 and based in London, the company offers a diverse range of products, including various types of yarns such as luxury, natural fibers, baby, and machine washable options. In addition to yarns, LoveKnitting provides an assortment of knitting needles, including circular, single and double point, and crochet hooks. The company also features a selection of patterns and books that cater to different skill levels and styles, as well as a variety of accessories that include essential tools and buttons. Through its comprehensive product range, LoveKnitting aims to meet the needs of knitting enthusiasts and beginners alike.

Charlotte Tilbury Beauty

Series A in 2013
Charlotte Tilbury Beauty provides makeup, skin care & beauty collection, including Magic Cream & film star Bronze & Glow.

Lyst

Series A in 2012
Lyst Ltd. is a global fashion search platform based in London that connects shoppers with a diverse range of fashion products from leading brands and stores. Founded in 2010, Lyst serves approximately 70 million users annually, offering over 4 million items spanning luxury and contemporary fashion. The platform features a wide selection of products for both men and women, including clothing, shoes, bags, accessories, and jewelry. Users can personalize their shopping experience by creating customized feeds to discover the latest trends. Lyst has attracted significant investment, raising $60 million from notable investors, and continues to innovate in the online fashion marketplace by providing real-time access to changing fashion data and trends.

Charlotte Tilbury Beauty

Seed Round in 2012
Charlotte Tilbury Beauty provides makeup, skin care & beauty collection, including Magic Cream & film star Bronze & Glow.

Smythson

Seed Round in 2011
Smythson is a British manufacturer based in London, specializing in luxury stationery, leather goods, and fashion products. The company offers a diverse range of items, including diaries, travel bags, backpacks, wallets, writing folders, passport covers, and a variety of desk accessories. Additionally, Smythson provides personalized gifts and stationery items such as notebooks, birthday cards, envelopes, and writing paper. Renowned for its commitment to quality and craftsmanship, Smythson has established itself as a prestigious brand in the luxury retail market.

Dressipi

Venture Round in 2011
With always-on customers, fashion retailers need to better understand their preferences, anticipate demand faster and personalise all touchpoints to stay ahead. Dressipi is the leading independently verified Revenue Optimisation Platform for fashion retailers. Using fashion-specific AI and machine learning capabilities, Dressipi helps retailers meet shopper expectations and drive profitable growth in three simple steps: 1) Engage - Personalise the customer experience at every touchpoint (online, in-store, in-app, in emails) 2) Learn - Move from spreadsheets to real-time actionable insights on every customer and product 3) Optimise - Enhance the customer experience and improve supply chains Dressipi’s powerful APIs seamlessly integrate into existing enterprise platforms so you can quickly drive profitable growth across the entire value chain. Dressipi is delivering proven revenue increases and returns reduction to some of the UK & Europe's biggest fashion retailers. Our focus on fashion is a key differentiator and why we consistently outperform competitors’ general, cross-industry approach.

Lyst

Seed Round in 2010
Lyst Ltd. is a global fashion search platform based in London that connects shoppers with a diverse range of fashion products from leading brands and stores. Founded in 2010, Lyst serves approximately 70 million users annually, offering over 4 million items spanning luxury and contemporary fashion. The platform features a wide selection of products for both men and women, including clothing, shoes, bags, accessories, and jewelry. Users can personalize their shopping experience by creating customized feeds to discover the latest trends. Lyst has attracted significant investment, raising $60 million from notable investors, and continues to innovate in the online fashion marketplace by providing real-time access to changing fashion data and trends.

Orlebar Brown

Seed Round in 2010
Orlebar Brown Ltd. is a London-based manufacturer and retailer specializing in men's resortwear, including swim shorts, shorts, trousers, T-shirts, polos, shirts, jackets, and sweats. Founded in 2005, the company is known for its tailored approach to beach and swimwear, providing versatile clothing designed to transition seamlessly from beach to bar. The products are designed in London and manufactured in England and Portugal, catering to a global market. Orlebar Brown operates stores in London and is recognized for its commitment to quality and style in men's clothing. As of 2018, the company functions as a subsidiary of Chanel S.A.

Orlebar Brown

Seed Round in 2009
Orlebar Brown Ltd. is a London-based manufacturer and retailer specializing in men's resortwear, including swim shorts, shorts, trousers, T-shirts, polos, shirts, jackets, and sweats. Founded in 2005, the company is known for its tailored approach to beach and swimwear, providing versatile clothing designed to transition seamlessly from beach to bar. The products are designed in London and manufactured in England and Portugal, catering to a global market. Orlebar Brown operates stores in London and is recognized for its commitment to quality and style in men's clothing. As of 2018, the company functions as a subsidiary of Chanel S.A.

Sheerluxe

Seed Round in 2008
Publisher of an online lifestyle magazine intended to create a guide towards a more stylish life. The company's magazine features news and views on the latest and desirable fashion, beauty, wellness, and lifestyle products, brands, destinations, and services available, enabling users to stay updated with all things relevant and desirable.

Astley Clarke

Venture Round in 2005
Astley Clarke Limited is a luxury jewelry brand based in London that specializes in designing and producing a wide range of fashion fine jewelry for women, including bracelets, rings, earrings, necklaces, and personalized items. Founded in 2006 by Bec Astley Clarke, the company targets affluent consumers and caters to the growing trend of online shopping among high net worth individuals. Astley Clarke's offerings also include unique items such as lockets and friendship bracelets, emphasizing customized and demi-fine jewelry with meticulous attention to detail. The products are sold through a boutique and design studio, an online platform, and various specialist fine jewelers and stockists around the world.

Smythson

Seed Round in 2005
Smythson is a British manufacturer based in London, specializing in luxury stationery, leather goods, and fashion products. The company offers a diverse range of items, including diaries, travel bags, backpacks, wallets, writing folders, passport covers, and a variety of desk accessories. Additionally, Smythson provides personalized gifts and stationery items such as notebooks, birthday cards, envelopes, and writing paper. Renowned for its commitment to quality and craftsmanship, Smythson has established itself as a prestigious brand in the luxury retail market.
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