Reynolds and Reynolds

Reynolds and Reynolds is a company with a rich history dating back to 1866, originally established in Dayton, Ohio, as a forms printing business. Since 1927, it has focused on serving automotive retailers, beginning with standardized accounting forms for Chevrolet dealers. Over the years, Reynolds and Reynolds has evolved from providing simple business forms to offering sophisticated dealership management systems and web technologies. Today, the company provides a comprehensive suite of software, business forms, supplies, and professional services designed to enhance all aspects of automotive retailing. These solutions aim to improve customer experiences, streamline dealership operations, and increase profitability for automobile dealers. The company's commitment to innovation and customer service continues to guide its vision of helping dealerships transform their business operations and enhance the consumer experience.

Willie Daughters

COO and Executive Vice President

Eric Edwards

Executive Vice President - CTO

James Gardner

Founder

Lucius Reynolds

Founder

Sheri Robinson

CFO

9 past transactions

Parkofon

Series A in 2023
Parkofon Inc. specializes in an automated parking payment and guidance system designed to simplify the parking experience for urban drivers. Founded in 2016 and based in Alexandria, Virginia, the company offers a mobile application along with a device that users install in their vehicles. This technology directs drivers to available parking spaces in real time and charges them only for the duration of their parking. By addressing the challenges of urban parking, Parkofon aims to reduce congestion, lower pollution levels, and enhance overall economic efficiency in city commuting. The platform reflects the growing need for effective mobility solutions in increasingly crowded urban environments.

Gubagoo

Acquisition in 2021
Gubagoo offers an advanced omni-channel communication platform tailored for automotive dealerships. Its digital retailing solution enhances customer experience by connecting consumers with dealers through various communication methods, including live chat, text messaging, video, and social media messaging. This approach facilitates more convenient and effective interactions between customers and dealerships, ultimately aimed at improving online lead conversion and overall customer satisfaction in the automotive sector.

ReconTRAC

Acquisition in 2020
ReconTRAC is a web-based software application that streamlines the vehicle reconditioning process.

GoMoto

Acquisition in 2020
GoMoto develops progressive technologies for automotive service lanes and showrooms that modernize the dealership experience and drive customer engagement. Its hardware and software solutions complement the online shopping journey and empower customers to take control of the buying process after they arrive at the dealership. It was founded in 2013 and headquartered in Philadelphia, Pennsylvania.

TradeMotion

Acquisition in 2017
TradeMotion, an e-commerce solutions for dealers and manufacturers to sell automotive parts and accessories online to consumers more efficiently and profitably. TradeMotion's technology platform also includes Parts.com, the largest online marketplace for original equipment manufacturer (OEM) parts and accessories. The Parts.com site offers a comprehensive selection of more than 20 million unique OEM items that cover all of today's major automotive manufacturers.

Wolters Kluwer

Acquisition in 2016
Wolters Kluwer is a global provider of information services and software solutions that cater to the health, tax, accounting, risk and compliance, finance, and legal sectors. Established in 1836 and headquartered in Alphen Aan Den Rijn, Zuid-Holland, the company combines specialized domain knowledge with advanced technology to enhance productivity and deliver meaningful outcomes for its clients. Its Legal Education division offers educational content and digital learning solutions to law schools worldwide, featuring authoritative textbooks and strategic partnerships to enrich legal education. Wolters Kluwer's focus on customer needs enables professionals to make a significant impact in their respective fields.

AddOnAuto

Acquisition in 2014
AddOnAuto specializes in enhancing dealership revenue through its innovative technology that simplifies the sale of automobile accessories. Since its inception in 2008, the company has transformed the previously tedious process of accessory sales into a streamlined operation, resulting in substantial financial gains for dealerships across the United States. Many dealerships utilizing AddOnAuto’s solutions report annual accessory sales exceeding $100,000, with an average of $475 in accessory sales per new vehicle sold. The platform has proven effective, achieving a closure rate of over 50% on accessory presentations, generating an average gross profit margin of 53.5%. To support dealerships in maximizing their accessory sales, AddOnAuto also publishes annual and biannual trend reports that provide critical insights into the accessories market.

DiversiForm

Acquisition in 2008
DiversiForm is a provider of customer retention related products and services. The company offers service reminder letters and postcards, email marketing, survey reply cards, live and automated customer phone calls, service dispatch tags with advertisements and other related products and software to automotive industry.

Third Coast Media

Acquisition in 2003
Third Coast Media, based in Richardson, Texas, is a privately-owned software company specializing in web-based customer relationship management (CRM) applications and dynamic data-driven websites tailored for the automotive industry. The company's flagship products, WebMakerX and CarClient, serve a diverse clientele of nearly 1,000 automotive retailers across North America, including notable clients such as AutoNation, Gulf States Toyota, Southeast Toyota, and the Van Tuyl Auto Group. Third Coast Media also holds endorsements from several original equipment manufacturers (OEMs), reinforcing its position in the automotive retailing software sector.
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