Placester
Placester is a comprehensive business platform designed for real estate professionals, offering a suite of tools including lead capturing websites, lead management, email marketing, marketing automation, analytics, and educational resources with 24/7 support. Founded in 2011 by Matthew Barba and Frederick Townes, the platform facilitates online and mobile business growth through seamless MLS integration, natural language search, and visually appealing designs. Placester provides a variety of apps and add-ons for high-impact email marketing, digital advertising campaigns, lead management, and task streamlining. The company serves a significant portion of real estate professionals in the U.S. and is a technology partner to leading real estate brands across North America, including being the sole website provider for the REALTOR Benefits® Program of the National Association of REALTORS®.
RealSatisfied
Acquisition in 2016
RealSatisfied is a customer satisfaction platform based in Sydney, Australia, designed specifically for the real estate industry. The company provides tools that enable real estate agents and brokers to gather actionable feedback and performance evaluations from clients at the conclusion of transactions. By leveraging big data insights, RealSatisfied helps agents understand their service quality and improve their performance, ultimately enhancing customer satisfaction in the real estate market.
HomeFinder.com
Acquisition in 2016
HomeFinder.com, LLC operates an online real estate platform that facilitates property searches across the United States. The company connects home buyers, sellers, and real estate professionals through its comprehensive platform, which allows users to search for apartments, condos, and single-family homes for rent, as well as list properties for sale or rent. HomeFinder.com also provides additional services such as property auction listings, an open house application called Open Home Pro for real estate agents, and marketing solutions like My Market Ads. With a user-friendly mobile search experience available through dedicated apps and an optimized website, HomeFinder.com serves millions of users monthly, offering innovative digital marketing solutions tailored to the needs of real estate agents. Founded as HomeScape, the company rebranded to HomeFinder.com, LLC in 2009 and is based in Irvine, California.
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