Placester

Placester is a comprehensive business platform designed for real estate professionals, founded in 2011 by Matthew Barba and Frederick Townes. The platform provides a range of tools including lead capturing websites, lead management, email marketing, and marketing automation, all supported by analytics and 24/7 customer service. With features such as seamless integration with multiple listing services (MLS), natural language search, and visually appealing designs, Placester empowers real estate agents to enhance their online and mobile presence. The company also offers various apps and add-ons to facilitate high-impact digital advertising campaigns and streamline everyday tasks. Serving approximately 40% of real estate professionals in the United States, Placester partners with major real estate brands and is the exclusive website provider for the REALTOR Benefits® Program, which is managed by the National Association of REALTORS®.