Upper90 Capital Management

Upper90 is a technology-focused private equity fund based in New York, specializing in providing founder-friendly credit and equity solutions to emerging asset classes, particularly in e-commerce, enterprise, and fintech. With a strong emphasis on leveraging new data sources, Upper90 invests between $5 million and $25 million in startups that demonstrate predictable revenue models. Since its inception in 2018, the fund has garnered over 300 business builders as investors, managing approximately $485 million in assets under management and facilitating over $1.5 billion in total originations. The founders bring extensive operational experience from notable companies, and they aim to support companies in accelerating their growth by connecting them with strategic limited partners. Upper90 also manages a dedicated eCommerce Opportunities Fund, targeting investments specifically in the information technology and e-commerce sectors.

William Geist

Managing Partner

William Libby

CEO

36 past transactions

Finley Technologies

Series A in 2023
Developer of debt management software designed to simplify capital raising and management. The company's software features the ability to automate debt capital operations, ensure credit agreement compliance, and centralize knowledge from across the organization, enabling financial companies to automate due diligence, and compliance, and streamline ongoing reporting with capital providers.

Kontempo

Debt Financing in 2022
Kontempo specializes in embedded payment solutions tailored for B2B e-commerce. The company offers a platform that integrates alternative payment methods, such as buy now, pay later and interest-free installments, allowing suppliers to provide point-of-sale financing to their small business clients. This approach not only enhances sales potential but also mitigates the risks and operational costs associated with traditional credit operations. By offering instant liquidity to customers, Kontempo aims to facilitate smoother transactions and foster business growth within the e-commerce sector.

Kontempo

Seed Round in 2022
Kontempo specializes in embedded payment solutions tailored for B2B e-commerce. The company offers a platform that integrates alternative payment methods, such as buy now, pay later and interest-free installments, allowing suppliers to provide point-of-sale financing to their small business clients. This approach not only enhances sales potential but also mitigates the risks and operational costs associated with traditional credit operations. By offering instant liquidity to customers, Kontempo aims to facilitate smoother transactions and foster business growth within the e-commerce sector.

Crusoe

Series C in 2022
Crusoe Energy Systems Inc. is a Denver-based company founded in 2018 that focuses on addressing operational, environmental, and regulatory challenges in the oil and gas sector. The company specializes in its Digital Flare Mitigation solution, which enables upstream operators without pipeline access to convert wasted natural gas into electricity. This electricity is used to power energy-intensive computing, thereby reducing routine flaring of natural gas. Crusoe Energy Systems aims to provide oil and gas producers with a cost-effective and straightforward approach to manage flaring, helping them comply with increasing regulations while maintaining production and supporting future development. Through its innovative technology, Crusoe seeks to create sustainable solutions that benefit the environment and local communities.

Market AI

Debt Financing in 2022
Market is a business focused on enhancing financial health and fostering partnerships within various industries. Founded in 2019 and based in Santa Monica, California, it provides advisory services that assist direct-to-consumer and app-based companies in gaining insights into their financial performance. By offering analytics and insights, Market empowers businesses to make informed decisions and improve their overall financial health. Additionally, Market facilitates better understanding among companies, helping them identify and connect with potential partners to drive growth.

Heroes

Series A in 2022
Heroes Technology Ltd. an ecommerce company that acquires, operates, and scales small and medium-sized brands on global marketplaces. It sells the products through Amazon, search for relevant keywords, and analyze growing search volume. The company was incorporated in 2020 and is based in London, United Kingdom.

Mundi

Series A in 2022
Developer of an international factoring platform designed to access capital, exchange currencies, and reduce the risks of trading internationally. The company's platform provides cross-border trade, trade development, strategy, freight, and international trade services to help small and medium-sized enterprises, enabling manufacturers and traders to change their currencies digitally and without bureaucracy.

Opontia

Series A in 2021
Opontia provides a fast and fair way for small e-commerce business owners to sell their companies. They buy businesses with a long-term competitive advantage and strong home-grown brands. They know that selling a business can be stressful and difficult, which is why they have streamlined the process so that you can receive money in your account within just 6 weeks of starting the process.

Upside Financing

Seed Round in 2021
Upside Financing addresses a significant challenge in the consumer packaged goods (CPG) industry: mismatched payment terms. The company has developed a cash flow management platform designed to reduce cash drain and support business growth. This platform seamlessly integrates with existing workflows and partners with accounting software to automate processes, thereby alleviating the burden of cash flow management. By doing so, Upside Financing helps companies unlock blocked inventory and free up cash flow, allowing them to invest in their operations more efficiently and effectively.

Clutch

Series B in 2021
Clutch Canada Inc. is an online platform that specializes in the sale of used cars, allowing customers to search, experience, finance, and purchase vehicles from the comfort of their homes. Founded in 2017 and headquartered in Bedford, Canada, the company serves regions including Nova Scotia, Halifax, Toronto, and Dartmouth. Clutch distinguishes itself by providing detailed listings that feature images of vehicle condition, comprehensive CarFax reports, and 360-degree views of both the interior and exterior. The company emphasizes transparency by having no hidden fees and offers a seven-day money-back guarantee on all purchases. Additionally, Clutch provides services such as test drives, mechanical inspections, and direct delivery to enhance the customer experience.

Elevate Brands

Venture Round in 2021
Elevate Brands specializes in acquiring and enhancing Amazon FBA brands, aiming to maximize their potential in the marketplace. The company provides Amazon third-party sellers with attractive exit opportunities through a referral program that incentivizes introductions leading to successful acquisitions. This approach enables newly acquired brands to scale rapidly and achieve long-term, sustainable growth. Elevate Brands consistently seeks motivated individuals to join its team, emphasizing a collaborative work environment that values excellence and initiative.

Thrasio

Series D in 2021
Thrasio is an e-commerce holding company based in Medfield, Massachusetts, founded in 2018. The company focuses on acquiring and scaling successful online retail brands across various sectors, including food processing and fitness. By leveraging its expertise in rankings, ratings, reviews, supply chains, and marketing strategies, Thrasio aims to optimize the growth of these businesses. The company collaborates with established sellers to enhance their operations and improve product offerings, ultimately providing customers with a wide range of high-quality products. Backed by investor groups from private equity firms, Thrasio is dedicated to transforming the landscape of online commerce.

Beacon

Series B in 2021
Beacon Technologies Ltd. is a London-based company that specializes in freight forwarding and supply chain financing services. The firm offers a comprehensive platform that facilitates global ocean, air, and truck freight forwarding, providing clients with real-time data on cargo deliveries. Additionally, Beacon features a marketplace that allows users to access information on international shipping costs. The company also provides credit facilities to help businesses manage payments to suppliers, covering international and local expenses, as well as deferred freight, VAT, and duty costs. Established in 2018 and formerly known as Global Technology Holdings Ltd., Beacon has positioned itself as a key player in the logistics and supply chain finance sector.

Mainfactor

Venture Round in 2021
Mainfactor specializes in providing direct-to-consumer services aimed at helping businesses, entertainers, and brands establish and enhance their online presence. The company offers a comprehensive range of services, including web store and website design and development, digital advertising, customer service, warehousing, and fulfillment of goods. Additionally, it manages third-party commerce operations, enabling clients to effectively navigate various e-commerce ecosystems. With a team of experts, Mainfactor supports clients in building their audiences and increasing revenue through tailored digital marketing strategies.

Market AI

Seed Round in 2021
Market is a business focused on enhancing financial health and fostering partnerships within various industries. Founded in 2019 and based in Santa Monica, California, it provides advisory services that assist direct-to-consumer and app-based companies in gaining insights into their financial performance. By offering analytics and insights, Market empowers businesses to make informed decisions and improve their overall financial health. Additionally, Market facilitates better understanding among companies, helping them identify and connect with potential partners to drive growth.

Octane

Series D in 2021
Octane Lending, Inc. operates an online lending platform that connects automobile dealers with customers seeking financing. Founded in 2013 and headquartered in New York, the company aims to streamline the vehicle purchasing process, particularly in the fast-paced $21 billion Powersports market. Octane facilitates the submission of credit applications to multiple lenders, including both prime and sub-prime options, and enhances sales of backend products through automated insurance estimates and warranty offerings. By leveraging innovative underwriting and credit products, Octane provides instant and frictionless financing options via its in-house lender, Roadrunner Financial. The platform not only assists consumers in securing loans but also supports dealers by routing customers to partner dealerships for efficient transactions and offering comprehensive loan servicing throughout the financing journey. Through its editorial brands, Octane reaches millions of enthusiasts, helping them connect with their passions while simplifying the financing experience.

Rally

Debt Financing in 2021
Rally is an app that allows members of all income levels to buy and sell equity shares in collectible assets including sports cards & memorabilia, classic cars, graded comic books, vintage watches, wine, first edition literature, and one-of-a-kind investment-grade items from the past and present. The company is driven by a mission to democratize alternative investments like these, providing access, liquidity, and transparency to markets that have traditionally only been available to a select few. Rally Rd. was founded in 2016 and is headquartered in New York.

Valoreo

Seed Round in 2021
Valoreo is an e-commerce holding company that specializes in acquiring, operating, and scaling successful e-commerce brands primarily in Latin America. The company focuses on brands with excellent customer reviews and proven success as top sellers in niche categories with high-growth potential. By consolidating outstanding startups that offer category-leading products, Valoreo enhances their operations and develops its own brands in-house. This strategy allows Valoreo to help its clients significantly scale their businesses and advance to the next stage of development.

Crusoe

Debt Financing in 2021
Crusoe Energy Systems Inc. is a Denver-based company founded in 2018 that focuses on addressing operational, environmental, and regulatory challenges in the oil and gas sector. The company specializes in its Digital Flare Mitigation solution, which enables upstream operators without pipeline access to convert wasted natural gas into electricity. This electricity is used to power energy-intensive computing, thereby reducing routine flaring of natural gas. Crusoe Energy Systems aims to provide oil and gas producers with a cost-effective and straightforward approach to manage flaring, helping them comply with increasing regulations while maintaining production and supporting future development. Through its innovative technology, Crusoe seeks to create sustainable solutions that benefit the environment and local communities.

Crusoe

Series B in 2021
Crusoe Energy Systems Inc. is a Denver-based company founded in 2018 that focuses on addressing operational, environmental, and regulatory challenges in the oil and gas sector. The company specializes in its Digital Flare Mitigation solution, which enables upstream operators without pipeline access to convert wasted natural gas into electricity. This electricity is used to power energy-intensive computing, thereby reducing routine flaring of natural gas. Crusoe Energy Systems aims to provide oil and gas producers with a cost-effective and straightforward approach to manage flaring, helping them comply with increasing regulations while maintaining production and supporting future development. Through its innovative technology, Crusoe seeks to create sustainable solutions that benefit the environment and local communities.

Stryze Group

Private Equity Round in 2021
Stryze Group is a prominent Direct-to-Consumer (D2C) brand holding company that focuses on developing, acquiring, and scaling D2C brands for both pull and push e-commerce channels, including platforms like Amazon and social media. The company builds its own brands while also acquiring promising brands from external entrepreneurs, leveraging its extensive expertise, resources, and capital to enhance their growth and market presence. By applying a strategic approach to brand development and marketing, Stryze Group aims to improve the brand image and profitability of the businesses it partners with.

Valoreo

Seed Round in 2021
Valoreo is an e-commerce holding company that specializes in acquiring, operating, and scaling successful e-commerce brands primarily in Latin America. The company focuses on brands with excellent customer reviews and proven success as top sellers in niche categories with high-growth potential. By consolidating outstanding startups that offer category-leading products, Valoreo enhances their operations and develops its own brands in-house. This strategy allows Valoreo to help its clients significantly scale their businesses and advance to the next stage of development.

Manuco

Venture Round in 2021
MANUCO is a supplier for the defense, outdoors, law enforcement, pyrotechnics and civil explosives industries.

Thrasio

Debt Financing in 2020
Thrasio is an e-commerce holding company based in Medfield, Massachusetts, founded in 2018. The company focuses on acquiring and scaling successful online retail brands across various sectors, including food processing and fitness. By leveraging its expertise in rankings, ratings, reviews, supply chains, and marketing strategies, Thrasio aims to optimize the growth of these businesses. The company collaborates with established sellers to enhance their operations and improve product offerings, ultimately providing customers with a wide range of high-quality products. Backed by investor groups from private equity firms, Thrasio is dedicated to transforming the landscape of online commerce.

Thrasio

Series B in 2020
Thrasio is an e-commerce holding company based in Medfield, Massachusetts, founded in 2018. The company focuses on acquiring and scaling successful online retail brands across various sectors, including food processing and fitness. By leveraging its expertise in rankings, ratings, reviews, supply chains, and marketing strategies, Thrasio aims to optimize the growth of these businesses. The company collaborates with established sellers to enhance their operations and improve product offerings, ultimately providing customers with a wide range of high-quality products. Backed by investor groups from private equity firms, Thrasio is dedicated to transforming the landscape of online commerce.

Domio

Series B in 2019
Domio is revolutionizing the group travel experience in order to connect the world through travel. Domio's curated end-to-end guest experience, driven by technology, data, and human connections every step of the way, is what allows it to craft the most delightful experiences for its guests. Whether it’s in one of Domio's upscale apartment-hotels in New Orleans, penthouses in Nashville, or ocean-side homes in San Diego, guests can expect a distinguished level of style and comfort, round-the-clock concierge services at their disposal, and ample space to connect with friends and family. With Domio, guests can feel at home anywhere in the world.

Domio

Debt Financing in 2019
Domio is revolutionizing the group travel experience in order to connect the world through travel. Domio's curated end-to-end guest experience, driven by technology, data, and human connections every step of the way, is what allows it to craft the most delightful experiences for its guests. Whether it’s in one of Domio's upscale apartment-hotels in New Orleans, penthouses in Nashville, or ocean-side homes in San Diego, guests can expect a distinguished level of style and comfort, round-the-clock concierge services at their disposal, and ample space to connect with friends and family. With Domio, guests can feel at home anywhere in the world.

Crusoe

Debt Financing in 2019
Crusoe Energy Systems Inc. is a Denver-based company founded in 2018 that focuses on addressing operational, environmental, and regulatory challenges in the oil and gas sector. The company specializes in its Digital Flare Mitigation solution, which enables upstream operators without pipeline access to convert wasted natural gas into electricity. This electricity is used to power energy-intensive computing, thereby reducing routine flaring of natural gas. Crusoe Energy Systems aims to provide oil and gas producers with a cost-effective and straightforward approach to manage flaring, helping them comply with increasing regulations while maintaining production and supporting future development. Through its innovative technology, Crusoe seeks to create sustainable solutions that benefit the environment and local communities.

Thrasio

Series A in 2019
Thrasio is an e-commerce holding company based in Medfield, Massachusetts, founded in 2018. The company focuses on acquiring and scaling successful online retail brands across various sectors, including food processing and fitness. By leveraging its expertise in rankings, ratings, reviews, supply chains, and marketing strategies, Thrasio aims to optimize the growth of these businesses. The company collaborates with established sellers to enhance their operations and improve product offerings, ultimately providing customers with a wide range of high-quality products. Backed by investor groups from private equity firms, Thrasio is dedicated to transforming the landscape of online commerce.

Kafene

Seed Round in 2019
Kafene is a startup focused on providing flexible payment solutions to consumers, particularly those who may face difficulties with traditional debt products. The company offers a range of financing options for various products, including furniture, appliances, electronics, musical instruments, and jewelry. Kafene's innovative approach allows consumers to return items without incurring residual debt if they can no longer make payments, promoting financial freedom. The platform leverages advanced technology, including app-based point-of-sale systems and artificial intelligence for underwriting, to deliver near-instantaneous approval and payment capabilities. This enables Kafene to serve a wide customer base across the full credit spectrum, facilitating access to essential goods while maintaining a commitment to responsible lending practices.

Thrasio

Seed Round in 2018
Thrasio is an e-commerce holding company based in Medfield, Massachusetts, founded in 2018. The company focuses on acquiring and scaling successful online retail brands across various sectors, including food processing and fitness. By leveraging its expertise in rankings, ratings, reviews, supply chains, and marketing strategies, Thrasio aims to optimize the growth of these businesses. The company collaborates with established sellers to enhance their operations and improve product offerings, ultimately providing customers with a wide range of high-quality products. Backed by investor groups from private equity firms, Thrasio is dedicated to transforming the landscape of online commerce.

Domio–Upper90

Private Equity Round in 2018
Domio–Upper90 is a joint venture holding company for Domio's efforts to build apartment-style hotels to offer for short-term rentals

Domio

Convertible Note in 2018
Domio is revolutionizing the group travel experience in order to connect the world through travel. Domio's curated end-to-end guest experience, driven by technology, data, and human connections every step of the way, is what allows it to craft the most delightful experiences for its guests. Whether it’s in one of Domio's upscale apartment-hotels in New Orleans, penthouses in Nashville, or ocean-side homes in San Diego, guests can expect a distinguished level of style and comfort, round-the-clock concierge services at their disposal, and ample space to connect with friends and family. With Domio, guests can feel at home anywhere in the world.

Love Stories TV

Seed Round in 2018
Love Stories TV is an online platform that serves as a video-powered marketplace for wedding planning. The company connects engaged couples with a wide array of ideas, products, and services essential for organizing their weddings. It features a collection of professionally produced wedding films that cater to diverse budgets, aesthetics, sexual orientations, cultures, religions, and countries. This inclusive approach fosters a unique visual community, enabling couples and wedding professionals to engage and collaborate effectively. By bridging the gap between couples and wedding businesses, Love Stories TV aims to streamline the wedding planning process while providing a rich source of inspiration and resources.

FilmRise

Debt Financing in 2018
FilmRise is a film and TV distribution company founded by veteran producer and financiers Danny Fisher, Jack Fisher and Alan Klingenstein. With over 6,000 titles in a wide range of genres, the company’s recent film acquisitions and releases include HBO’s multiple Emmy®-winning “Going Clear,” the “Toxic Avenger” series, “Atari: Game Over,” Rodney Ascher’s “The Nightmare,” the Global Lens Collection and Slamdance Audience-award winner “Hank and Asha.” Television titles include hit series such as Showtime’s Emmy®-winning “Years of Living Dangerously,” and the longest running true crime show on television “Forensic Files

ProducePay

Debt Financing in 2017
ProducePay is a financing and trading platform that supports the agricultural industry by providing essential financial resources. Originally conceived at Cornell University, the company gained momentum with strong backing from both faculty and students, earning recognition within Cornell’s entrepreneurial community. ProducePay offers farmers immediate access to liquidity and financing, along with real-time data that enhances pricing transparency. The platform connects farmers to crucial industry players, allowing them to access tailored cash flow services that can help expand their businesses sustainably.
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