SQAD

SQAD Inc. specializes in media cost forecasting services, providing essential data and analytical tools for advertising agencies, marketers, and media planners. Its flagship products include NetCosts, which delivers actual ad unit cost data for national TV, and WebCosts, offering insights into digital advertising costs for websites and in-stream videos. Additionally, SQAD's MMG National solution supplies critical CPM and CPP metrics for tracking cost trends across various media channels, including network and cable. The company also features SpotCosts, which provides local data solutions, and WRAP, a suite of reporting and analytical tools tailored for local market applications. Founded in 1990 and headquartered in Tarrytown, New York, SQAD has established itself as a trusted source of media data, partnering with industry leaders to enhance its offerings and support effective advertising investment strategies.