New Guards Group Holding
New Guards Group Holding S.p.A, founded in 2014 and headquartered in Milan, Italy, operates in the luxury fashion sector. The company focuses on the manufacture and distribution of fashion garments and aims to transform early-stage brands into profitable businesses. By specializing in the design and production of luxury goods, New Guards Group serves a variety of global brands, enhancing their market presence and operational efficiency. As of August 2019, it functions as a subsidiary of Farfetch Italia S.R.L, further integrating its offerings within the luxury fashion marketplace.
Opening Ceremony, LLC is a fashion retail company founded in 2002 and based in New York City. It operates a chain of stores in key cities including New York, Los Angeles, Tokyo, and London, offering a diverse range of ready-to-wear apparel and accessories for men, women, and children. The company also features a department store in Tokyo and has established a wholesale showroom. In addition to its brick-and-mortar presence, Opening Ceremony maintains an e-commerce platform, a blog, and a TV channel, and publishes the "Opening Ceremony Annual," a print and digital magazine. The company designs its own in-house clothing line and offers various products, including caps, knitwear, hoodies, jackets, shoes, bags, and homeware. As of early 2020, Opening Ceremony operates as a subsidiary of New Guards Group Holding S.p.A.
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