Hootsuite

Talkwalker is a social data intelligence platform that enables brands and agencies to make data-driven decisions and optimize their communication efforts. The company offers a user-friendly analytics platform that monitors and analyzes online conversations across social networks, news websites, blogs, and forums in 187 languages. By utilizing advanced AI-powered technology, Talkwalker helps clients protect, measure, and promote their brands globally, enhancing their impact across various communication channels. Headquartered in Luxembourg, Talkwalker also has offices in New York City, San Francisco, and Frankfurt, serving over 1,000 clients worldwide. The company is recognized for its tools, including Talkwalker Alerts and Talkwalker Free Social Search.

Spontivly offers a community management platform designed to help organizations cultivate and expand their communities. By integrating various marketing data sources, the platform provides real-time analytics that measure community engagement, growth, and impact. Users can effortlessly access a comprehensive view of their community's activities through an intuitive, drag-and-drop interface that requires no technical expertise. Spontivly transforms complex data into visually appealing dashboards, enabling organizations to create compelling narratives that engage stakeholders. With its AI-powered insights, the platform allows for rapid campaign optimization by analyzing trends and offering actionable takeaways. Ultimately, Spontivly equips teams with the tools to make informed, data-driven decisions and demonstrate their impact effectively.

Heyday Technologies Inc. specializes in developing a conversational artificial intelligence and messaging application tailored for e-commerce and retail brands. Founded in 2017 and based in Montreal, Canada, the company offers a product that facilitates seamless communication between sales and support teams and their AI assistant. Heyday’s application connects with customers, managing chat interactions to enhance the overall customer experience. By leveraging Conversational AI, Heyday enables retailers to provide instant, personalized service at scale, transforming how businesses engage with their clientele. The company's solutions are particularly beneficial for industries such as sporting goods, cosmetics, and furniture, where delivering a VIP experience to every customer is a priority.

Sparkcentral Inc. is a company that offers an enterprise social media helpdesk platform designed to facilitate high-volume and real-time customer engagement. The Sparkcentral platform allows customer support teams to efficiently manage social inquiries by consolidating messages from various channels into a secure agent console, which automatically assigns requests to available agents. This system enhances workflow through features like automated responses, internal collaboration, and engagement metrics, ultimately improving customer satisfaction. Sparkcentral serves a diverse client base, including major brands such as Delta Air Lines, Netflix, and T-Mobile. The company, founded in 2012 and headquartered in San Francisco, California, has established strategic partnerships with industry leaders such as Genesys and Calabrio to further enhance its service offerings.

LiftMetrix, Inc. is a business-to-business and business-to-consumer e-health company based in New York, specializing in social media marketing analytics. The company provides an innovative platform that transforms social media data into actionable insights, allowing clients to measure the return on their social media investments effectively. LiftMetrix offers customized social media marketing plans aligned with specific business objectives, moving beyond basic analytics to deliver deeper business intelligence. Its services include web-based tools for cancer care management, clinical information systems, and data warehousing support, catering to health plan members and various stakeholders in the healthcare sector. Through its comprehensive approach, LiftMetrix aims to maximize the effectiveness of social marketing campaigns and ensure that investments in this area yield measurable business impact.

AdEspresso, Inc. is a software as a service (SaaS) company that provides a user-friendly tool designed for small and medium businesses to manage their Facebook advertising campaigns. Founded in 2013 and headquartered in San Francisco, with an additional office in Milan, Italy, AdEspresso simplifies the ad creation process, allowing users to quickly create, analyze, and optimize Facebook ads. The platform features a Campaign Editor for ad creation and testing, as well as tools for campaign analytics, conversion tracking, and optimization. Users can save up to 70% of the manual work typically required for ad setup and enhance campaign performance by up to 40%. Additionally, AdEspresso enables users to conduct A/B testing on various ad elements and provides meaningful analytics for ongoing campaign improvement. As a subsidiary of HootSuite Media Inc., AdEspresso continues to focus on empowering its users with automation and simplicity in their advertising efforts.

Sales Prodigy offers a social media listening platform designed specifically for sales professionals. The software monitors social media activity related to potential leads and customers, providing real-time alerts about engagement opportunities and relevant information. By integrating with various social media networks and existing customer relationship management tools, Sales Prodigy streamlines the sales process, allowing salespeople to focus on meaningful interactions. The platform is accessible on both mobile and desktop devices, ensuring that users receive timely notifications without unnecessary distractions.

Zeetl is a developer of a social telephony and messaging platform that enhances customer support on social media by integrating voice interaction. The company enables businesses to address customer inquiries more efficiently by allowing users to send a single-use link via social media. When recipients click the link, they can initiate a call to a support number through their phone, browser, or Skype. Additionally, Zeetl provides tools for companies to monitor feedback and manage customer complaints on social media, improving overall user engagement and support responsiveness.

Brightkit is a Vancouver-based social marketing platform that enables brands and agencies to create and manage social marketing campaigns on Facebook and other websites. The platform is designed to facilitate unique and engaging interactions between brands and their social audiences, allowing for more effective marketing strategies. By offering tools and features tailored for social media engagement, Brightkit aims to enhance the overall customer experience and drive brand visibility in the digital landscape.

uberVU is a technology company that provides social media marketing solutions through a software-as-a-service (SaaS) platform. Founded in January 2008 by Dan Ciotu, Dragos Ilinca, and Vladimir Oane in Cambridge, United States, the company focuses on helping businesses connect with their customers by analyzing large volumes of social data. uberVU's platform offers powerful monitoring capabilities, intelligent data analysis, and user-friendly reporting features, allowing marketers to identify influencers, emerging stories, and trends. By consolidating monitoring, engagement, collaboration, and reporting into a single dashboard, the platform automates many of the manual tasks typically associated with social media marketing. In recognition of its innovative approach, uberVU was awarded as a winner of Seedcamp in 2008. The company operates as a subsidiary of HootSuite.

Seesmic, headquartered in San Francisco, offers a comprehensive suite of social media management and collaboration tools for businesses and individuals. Their platform, accessible on various platforms including mobile devices, enables users to build and manage their online brands effectively. With over 80 third-party plugins, Seesmic provides extensive customization options. The company was founded by French entrepreneur Loic Le Meur.

Geotoko is a location-based marketing and analytics software platform designed for businesses to conduct real-time marketing campaigns. It enables companies to create interactive mobile promotions, such as check-in deals, loyalty programs, and instant win games, across various venues using existing location-based applications like Foursquare and Facebook Places, or through integration with their own mobile apps via the Geotoko API. The platform aggregates real-time data from multiple geo-social networks, providing businesses with valuable metrics and actionable insights that reflect consumer behavior. By analyzing information on key influencers, customer sentiment, and demographic patterns, Geotoko assists brands in understanding audience behavior and rewarding customer interactions. In October 2011, Geotoko was acquired by Hootsuite.

What the Trend is a platform that offers context and meaning to trending topics on social media, primarily focusing on Twitter. Utilizing a crowdsourced model similar to Wikipedia, it enables users to define and explain these trends in real time. The service processes over 250 million API calls monthly and delivers more than 2.5 billion trend definitions to various applications and media outlets, including TweetDeck and Mashable. What the Trend also provides geolocated trend meanings, covering over 100 locations worldwide, with plans to expand beyond Twitter to include other platforms like Facebook.

TwapperKeeper is a service that enables users to archive tweets based on specific hashtags, keywords, or users. This platform simplifies the process of sharing archived tweets with others, making it easier to manage and reference social media content. Additionally, TwapperKeeper offers export features and API capabilities, allowing for external analysis and integration with other websites and desktop applications. The service is designed to support users who need to curate and analyze Twitter data efficiently.

TwitterBar is a company that was acquired by Hootsuite in 2011.

Swift App is an Android company.