Hootsuite

Talkwalker is a social data intelligence platform that enables brands and agencies to make data-driven decisions and optimize their communication efforts. The company offers a user-friendly analytics platform that monitors and analyzes online conversations across social networks, news websites, blogs, and forums in 187 languages. By utilizing advanced AI-powered technology, Talkwalker helps clients protect, measure, and promote their brands globally, enhancing their impact across various communication channels. Headquartered in Luxembourg, Talkwalker also has offices in New York City, San Francisco, and Frankfurt, serving over 1,000 clients worldwide. The company is recognized for its tools, including Talkwalker Alerts and Talkwalker Free Social Search.

Spontivly is a company that specializes in transforming marketing data into clear, actionable insights, empowering teams to optimize campaigns and demonstrate return on investment. Its platform seamlessly integrates various marketing data sources, including social media, customer relationship management, and web analytics, through an intuitive drag-and-drop interface that requires no technical expertise. Users can access a comprehensive view of the customer journey and create customizable dashboards that turn complex data into engaging visual stories. The platform provides real-time updates and advanced analytics that facilitate informed decision-making. Additionally, Spontivly's AI-powered insights enable rapid campaign optimization by analyzing trends and offering key takeaways. This combination of features allows organizations to effectively prove their value and achieve measurable results in community engagement and growth.

Heyday Technologies Inc. specializes in developing a conversational artificial intelligence and messaging application tailored for e-commerce and retail brands. Founded in 2017 and based in Montreal, Canada, the company offers a product that facilitates seamless communication between sales and support teams and their AI assistant. Heyday’s application connects with customers, managing chat interactions to enhance the overall customer experience. By leveraging Conversational AI, Heyday enables retailers to provide instant, personalized service at scale, transforming how businesses engage with their clientele. The company's solutions are particularly beneficial for industries such as sporting goods, cosmetics, and furniture, where delivering a VIP experience to every customer is a priority.

Sparkcentral Inc. is a company that offers an enterprise social media helpdesk platform designed for high-volume and real-time customer engagement. The platform streamlines customer support by automating workflows, managing social inquiries, and providing a secure agent console that assigns messages to available agents. This enables customer care teams to efficiently handle large volumes of inquiries while enhancing communication and collaboration. Sparkcentral's client roster includes notable brands such as Delta Air Lines, Emirates, Netflix, Nordstrom, Dropbox, Uber, and T-Mobile, reflecting its effectiveness in improving customer service operations. Incorporated in 2012 and based in San Francisco, California, Sparkcentral has established strategic partnerships with Genesys and Calabrio to further enhance its service offerings.

LiftMetrix, Inc. is a specialized company based in New York that focuses on enhancing social media marketing through its advanced analytics platform. The company transforms raw social media data into actionable business intelligence, enabling clients to measure the return on their investments in social marketing. LiftMetrix provides tailored social media marketing plans aligned with specific business objectives, moving beyond basic analytics to deliver deeper insights and recommendations. By optimizing social marketing efforts, LiftMetrix empowers businesses to maximize the effectiveness of their campaigns and ensure that their social media spending translates into tangible business outcomes.

AdEspresso, Inc. is a software as a service (SaaS) company that specializes in providing a user-friendly tool for managing Facebook advertising campaigns, primarily targeting small and medium businesses. Founded in 2013 and headquartered in San Francisco, with an additional office in Milan, Italy, AdEspresso enables users to create, analyze, and optimize their Facebook ads efficiently. Its platform features a campaign editor that simplifies the ad creation process and allows for extensive A/B testing across various campaign elements. Users benefit from automation and straightforward analytics, which help in tracking performance and optimizing campaigns, potentially saving up to 70% of the manual effort typically required. Additionally, AdEspresso offers a Report Builder for generating PDF reports and a data synchronization tool to connect email marketing systems with users' Facebook ad accounts. As of February 2017, AdEspresso operates as a subsidiary of HootSuite Media Inc.

Sales Prodigy is a technology company specializing in social media monitoring for sales professionals. It listens to the online activities of leads and contacts on behalf of its clients, providing real-time notifications when engagement opportunities or crucial intelligence arise. The platform integrates seamlessly with users' address books or Customer Relationship Management (CRM) systems, operating discreetly until it identifies valuable insights.

Zeetl is a developer of a social telephony and messaging platform that enhances customer support for brands on social media. The company provides an application that allows users to send a single-use link via social media, enabling recipients to initiate a call to a support phone number through various channels, including phone, browser, or Skype. Additionally, Zeetl's platform aids companies in monitoring and managing customer feedback on social media, particularly addressing complaints effectively. By integrating voice interaction into social media conversations, Zeetl aims to improve the overall customer service experience.

Brightkit is a Vancouver-based company that specializes in social marketing solutions. It offers a platform that enables brands and agencies to create and launch social marketing campaigns on Facebook and their own websites. By providing tools for interactive and engaging audience interactions, Brightkit helps its clients effectively connect with their target audiences and enhance their social media presence.

uberVU is a technology company that provides social media marketing solutions through its software-as-a-service (SaaS) platform. Founded in January 2008 by Dan Ciotu, Dragos Ilinca, and Vladimir Oane in Cambridge, United States, uberVU focuses on simplifying the work of social media marketers. The platform offers a comprehensive suite of features, including social media monitoring, engagement, and reporting, which allows businesses to connect effectively with customers. By analyzing large volumes of social data, uberVU delivers insights into influencers, trends, and key stories within a user-friendly dashboard. Its capabilities include smart reporting, graphical analysis, and customizable report generation, all aimed at automating and streamlining marketers' workflows. As a subsidiary of HootSuite, uberVU continues to play a significant role in enhancing social media strategies for businesses.

Seesmic, headquartered in San Francisco, offers a comprehensive suite of social media management and collaboration tools for businesses and individuals. Their platform, accessible on various platforms including mobile devices, enables users to build and manage their online brands effectively. With over 80 third-party plugins, Seesmic provides extensive customization options. The company was founded by French entrepreneur Loic Le Meur.

Geotoko is a location-based marketing and analytics software platform designed for businesses to conduct real-time marketing campaigns. It enables companies to create interactive mobile promotions, such as check-in deals, loyalty programs, and instant win games, across various venues using existing location-based applications like Foursquare and Facebook Places, or through integration with their own mobile apps via the Geotoko API. The platform aggregates real-time data from multiple geo-social networks, providing businesses with valuable metrics and actionable insights that reflect consumer behavior. By analyzing information on key influencers, customer sentiment, and demographic patterns, Geotoko assists brands in understanding audience behavior and rewarding customer interactions. In October 2011, Geotoko was acquired by Hootsuite.

What the Trend (WTT) is a company that offers real-time context and meaning to social media trends, primarily focusing on Twitter's trending topics. It employs a crowdsourced model similar to Wikipedia, enabling thousands of users to define these trends in near real-time. WTT processes over 250 million API calls monthly and delivers approximately 2.5 billion trend definitions to various applications like TweetDeck and UberSocial, as well as media outlets such as Mashable, AdAge, and CBS. It covers over 100 geographic locations worldwide, providing locally relevant trend insights.

TwapperKeeper is a service that enables users to archive tweets based on specific hashtags, keywords, or users, facilitating easy sharing and retrieval of relevant social media content. The platform offers export functionalities and API capabilities, allowing for external analysis and integration with other sites and desktop applications. By providing a systematic approach to tweet archiving, TwapperKeeper caters to individuals and organizations looking to manage and utilize Twitter data effectively.

TwitterBar is a company that was acquired by Hootsuite in 2011.

Swift App is an Android company.