Youku

Youku is a prominent Chinese video-sharing platform that allows users to search, view, and share high-quality video content across various devices. The company employs a tri-networks integration model, offering a diverse range of online video content, including user-generated uploads, self-produced series, and licensed professional material. The platform serves as a space for individuals and institutions to share a variety of video creations, from personal moments to independent films and viral clips. Youku has established itself in the competitive digital entertainment landscape, facing rivals such as Tencent Video and Sohu Video. In 2012, Youku expanded its influence by acquiring Tudou, resulting in the formation of Youku Tudou, Inc. This strategic move enhanced its content library and user reach, further solidifying Youku's position in the online video market.