Monster Beverage

Monster Beverage Corporation is a prominent player in the energy drink sector of the nonalcoholic beverage market, primarily operating in the United States and Canada. The company develops, markets, and distributes a diverse range of energy beverages, including carbonated and non-carbonated energy drinks, dairy-based coffee drinks, energy shakes, and teas. It operates through multiple segments, with a significant focus on energy drinks and alternative beverages such as iced teas and juice cocktails. Monster Beverage is recognized for its well-established brands, including Monster Energy, Monster Ultra, Java Monster, and Juice Monster, among others. The company outsources manufacturing to co-packers and distribution to bottlers, leveraging partnerships within the global Coca-Cola system. Originally named Hansen Natural Corporation before rebranding in 2012, Monster Beverage continues to innovate in product offerings and expand its market presence. The company is headquartered in Corona, California.