Flutter Entertainment

Flutter Entertainment is a leading sports betting and iGaming operator formed in 2016 through the merger of the Irish company Paddy Power and the UK firm Betfair. The company encompasses a range of well-known brands, including FanDuel, Sky Betting & Gaming, and Sportsbet, and has a significant presence in the United States, the UK, Ireland, Australia, and Italy. Flutter operates in over 100 countries and serves an average of 12.3 million monthly users. In 2023, its revenue sources were primarily from sports betting (56%), followed by online gaming (39%), with the remaining 5% coming from fantasy sports, horse racing, and other activities. By leveraging its diverse portfolio of brands, Flutter combines local market expertise with the advantages of being a global leader in the gaming industry.

John Bryant

Chairman and Board Member

Past deals in Italy

Snaitech

Acquisition in 2024
Snaitech is a prominent Italian gaming and betting company, offering a broad spectrum of services such as sports betting, virtual sports, online games, and lottery products. It operates a extensive retail network with numerous betting points and employs advanced technology for real-time betting experiences. Additionally, Snaitech manages racecourses and provides proprietary platforms to enhance customer engagement and entertainment, including online products, poker tournaments, and casino applications, along with a blog for updated news and information.

Sisal

Acquisition in 2021
Sisal, founded in 1946 by three sports journalists, is a prominent Italian company in the gaming sector, recognized as the first State Dealer in Italy. With over 70 years of experience, Sisal has earned a reputation for trust and credibility by designing and managing a variety of games, including lotteries, betting, slot machines, video lotteries, and bingo, while adhering to strict regulations from the Customs and Monopolies Agency. In recent years, the company has diversified its operations, establishing a significant presence in the payment services market, supported by a network of over 45,000 points of sale. Sisal emphasizes innovation, retail development, social responsibility, and sustainability, positioning itself as a key player in both the gaming industry and the broader payment services landscape in Italy.
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