Firefly

Firefly Systems Inc., founded in 2017 and based in San Francisco, California, specializes in street-level digital media through its innovative advertising platform. The company installs digital displays on rideshare vehicles and taxis, creating a unique out-of-home advertising network that leverages location-based technology and first-party data for precise audience targeting. Firefly's system enables the delivery of engaging, full-screen advertisements that are responsive to the surrounding environment, allowing brands to amplify their marketing efforts in real-time. By utilizing 4G and LTE cellular transmission, Firefly connects clients with flexible advertising solutions while providing measurable insights on campaign effectiveness and audience engagement.

Marco Marinucci

Angel Investor

4 past transactions

Ubiquitous

Acquisition in 2022
Ubiquitous is a London-based company specializing in taxi advertising services. It focuses on delivering innovative and accountable advertising solutions through various formats, including outdoor advertising and experiential branded taxis. The company offers tailored advertising campaigns that include route-measured media, bespoke promotional events featuring branded taxis, and electric taxi advertising. By emphasizing brand recognition and promotion, Ubiquitous aims to enhance the visibility and reach of its clients' messages in a dynamic urban environment.

Curb Taxi Media

Acquisition in 2021
Curb Taxi Media is a largest taxi & on-demand transit advertising network in the US.

Strong Outdoor

Acquisition in 2020
Strong Outdoor is a marketing agency based in New York City, specializing in out-of-home advertising. The company primarily focuses on taxi advertising, providing clients with a platform to effectively showcase their messages in major designated market areas. By leveraging the visibility of taxis, Strong Outdoor helps businesses enhance their brand presence and reach a broad audience.

Mavericks Consulting

Acquisition in 2020
Mavericks Consulting provides an information technology and services based in Singapore.
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