Firefly

Firefly Systems Inc. is a digital media company based in San Francisco that specializes in outdoor advertising through rideshare and taxi vehicles. Founded in 2017, Firefly deploys proprietary digital displays on top of cars driven by freelance drivers, allowing for full-screen advertisements that are engaging and location-based. The company leverages its advanced software and first-party data to deliver targeted advertising, enabling brands and agencies to enhance their marketing campaigns through a unique platform that combines mobility and digital out-of-home media. This innovative approach not only facilitates flexible targeting and audience engagement but also provides measurable metrics to assess campaign effectiveness in real-time.