Integrity Marketing Group

Integrity Marketing Group markets and distributes life and health insurance products through a nationwide network of agents and agencies, focusing on the senior market. It designs and distributes a broad portfolio including Medicare supplements, Medicare Advantage, Part D prescription plans, disability income, hospital indemnity, cancer, dental/vision/hearing, final expense, life insurance, annuities, long-term care, and preneed products. It also provides consulting and marketing services such as product development, legacy protection, agent recruitment, and marketing management to carrier partners and agencies.

Bryan Adams

Co-Founder, CEO and Board Member

Victor Sanchez

Vice President

Past deals in Insurance Brokers

Innovative Underwriters

Acquisition in 2024
Innovative Underwriters is a brokerage agency specializing in comprehensive financial services. It partners with various insurance carriers to offer a range of products, including life insurance, disability income, and long-term care, helping individuals safeguard their financial future. The company supports financial professionals in building successful businesses that foster client confidence and trust.

PHP Agency

Acquisition in 2022
PHP Agency Inc. is a financial services organization based in Addison, Texas, specializing in insurance brokerage and marketing. The company partners with prominent insurance and annuity carriers to offer a range of life insurance products, including term life, no exam life, indexed universal life, and fixed indexed annuities. PHP Agency provides opportunities for individuals to pursue careers as life insurance agents, whether on a part-time or full-time basis, leveraging technology to enhance its services and outreach within the financial sector.

Applied General Agency

Acquisition in 2022
Applied General Agency is a prominent Medicare-focused Field Marketing Organization (FMO) that has established itself as the largest in the United States. The company is dedicated to supporting insurance agents and agencies by providing comprehensive marketing and back-office resources. These include customized marketing plans, customer relationship management tools, and extensive training programs designed to enhance agents' effectiveness in the competitive healthcare landscape. By partnering with nearly fifty insurance carriers, Applied General Agency empowers thousands of agents with the strategic tools and support necessary to succeed, helping them manage their responsibilities while increasing qualified leads.

The Health Insurance Place

Acquisition in 2022
The Health Insurance Place is an independent marketing organization that specializes in health insurance, life insurance, and annuities. With a focus on serving seniors, individuals, families, and employers, the company provides tailored insurance solutions designed to meet the unique needs of its clients. It operates convenient retail walk-in centers, allowing customers to access expert guidance and support in navigating their insurance options. By emphasizing personalized service, The Health Insurance Place aims to simplify the insurance process and help clients make informed decisions regarding their coverage.

FFL Capital

Acquisition in 2021
FFL Capital specializes in mortgage protection life insurance, final expense life insurance, retirement planning through universal life policies, and retirement protection through the use of fixed index annuities. We have multiple insurance carriers inclusive of Americo, Mutual of Omaha, and various others that we work with in order to be able to meet all the client's needs

Modern Insurance Marketing

Acquisition in 2021
Modern Insurance Marketing, Inc., founded in 1981 by Ron Osborne, is an independently owned insurance agency located in Wilsonville, Oregon. The company specializes in providing a wide range of insurance and risk management solutions tailored for families, individuals, and businesses. Its offerings include health insurance, Medicare, employee benefits, life insurance, commercial insurance, worker's compensation, as well as auto and homeowners insurance. By focusing on delivering excellent products, superior service, and competitive pricing, Modern Insurance Marketing aims to help clients protect themselves from future uncertainties and risks.

Brokers International

Acquisition in 2021
Brokers International is an insurance company that focuses on delivering comprehensive financial and marketing programs to support agencies and financial professionals. The company provides a range of services, including life insurance and retirement products, designed to help clients better serve their customers and enhance their business growth. In addition to insurance products, Brokers International offers various tools for managing business operations, sales, leads, compliance, branding, digital marketing, and customer loyalty. This suite of resources enables clients to effectively build their business and connect with more qualified leads, fostering overall success in the financial services sector.

Merit Insurance Services

Acquisition in 2021
Merit Insurance Services is a brokerage firm located in West Hartford, Connecticut, specializing in a range of insurance products including Medicare, long-term care, life insurance, disability insurance, annuities, and senior benefits. The company is dedicated to delivering high-quality service and education to insurance professionals, fostering a reputation for excellence in support and sales strategies. Merit Insurance Services focuses on empowering its clients with the knowledge and resources necessary to navigate the complexities of insurance, ensuring they can make informed decisions regarding their coverage and benefits.

SeniorCare Benefits

Acquisition in 2021
SeniorCare Benefits is a telesales agency specializing in assisting Medicare-eligible individuals manage their insurance needs. Founded by industry experts, the company aims to create direct relationships with customers, helping them understand and maximize their plan benefits to live healthier lives. They employ dynamic telephony solutions and data analytics to provide personalized assistance at an affordable cost.

The Brokerage Resource

Acquisition in 2020
The Brokerage Resource, Inc. is an insurance marketing organization based in Apex, North Carolina, founded in 1992. It specializes in providing insurance broking services, primarily in the life and health insurance sectors. As a subsidiary of Integrity Marketing Group, LLC, the company is dedicated to supporting independent insurance agents and financial advisors in expanding their businesses. The Brokerage Resource offers an online quote engine that provides access to real-time quotes and pricing from various carriers, enabling agents to find the most suitable insurance plans for their clients.

Family First Life Southeast

Acquisition in 2020
Family First Life Southeast distributes life, annuity, final expense and mortgage insurance products from carriers such as Global Atlantic, Americo, AIG, Transamerica, Foresters Financial, John Hancock, Mutual of Omaha, Royal Neighbors of America, and Athene.

Agent Service Connection

Acquisition in 2018
Agent Service Connection, Inc. is a specialized brokerage firm based in Lakewood Ranch, Florida, focused on providing final expense life insurance services. Established in 2003, the company operates as a subsidiary of Integrity Marketing Group, LLC. It serves as a National Insurance Marketing Organization, partnering with successful final expense agents, field marketing organizations, and captive agencies to deliver comprehensive burial insurance solutions. By prioritizing partnerships with reputable carriers, Agent Service Connection ensures that the business it generates remains profitable for its affiliates, thereby enhancing the overall effectiveness of its service offerings.

GoldenCare USA

Acquisition in 2018
GoldenCare USA is a prominent privately held brokerage specializing in long-term care insurance, recognized for its expertise in the senior market. The company offers a range of carefully curated products from top-rated carriers, including long-term care insurance, Medicare Advantage, Medicare supplement plans, life insurance, critical care insurance, prescription drug coverage, critical illness insurance, and annuities. GoldenCare USA is dedicated to developing policies and services that address the unique needs of today’s Americans, ensuring clients receive tailored solutions that enhance their financial security and health care options.
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