AppLift

Bidstalk is a technology-driven company that specializes in mobile advertising, enabling businesses to trade mobile ads algorithmically in real time. Founded in January 2014 and headquartered in Singapore, with an additional office in Bangalore, India, Bidstalk aims to enhance the efficiency of advertising campaigns for brands and help mobile app publishers monetize their inventory effectively. The company's innovative approach includes a personalized white-label demand-side platform (DSP) that attracts advertisers seeking tailored solutions. By leveraging advanced technologies such as real-time bidding, pixel-tracking, and native ads, Bidstalk focuses on fostering engagement between advertisers and publishers. With core values of relevance, flexibility, and transparency, the company is committed to maximizing mobile advertising strategies while providing a seamless experience for its clients. The founding team comprises experienced professionals from major organizations, bringing a wealth of knowledge to the mobile advertising landscape.

Appiris is a mobile marketing platform established in January 2014 by Hitfox Group, Stefan Benndorf, and Hugo Gersanois. The company specializes in user acquisition for mobile applications across non-gaming verticals, including e-commerce, travel, classifieds, and other transaction-based industries. Appiris focuses on optimizing marketing campaigns based on lifetime value (LTV) and return on investment (ROI) metrics, ensuring high-quality user acquisition on a performance-based model. By leveraging sophisticated optimization techniques, the company enables its clients to achieve scalable results and high conversion rates. Appiris serves a diverse range of clients, providing valuable media partnerships that enhance monetization through elevated effective cost per mille (eCPM) rates.

PubNative is a mobile monetization platform that assists app publishers in optimizing their revenue strategies through flexible advertising units. The company employs a native-first approach and utilizes proprietary cross-format optimization technology alongside mobile header bidding solutions. This enables mobile publishers to enhance their programmatic advertising revenue while maintaining a positive user experience. With a focus on meeting individual monetization needs, PubNative's platform makes the ad revenue process more efficient, ultimately improving performance and driving revenue for publishers. Headquartered in Berlin, PubNative has additional offices in San Francisco, New York, Seoul, Beijing, and Bangalore.