Zift Solutions
Zift Solutions is a cloud-based software company that specializes in channel management and marketing automation. Its ZiftONE platform unifies partner relationship management, channel marketing automation, and channel learning management, providing capabilities for partner management, channel sales, learning, connectors, content syndication, social media distribution, and analytics. The platform automates co-branded marketing, lead distribution, and online advertising campaigns, while integrating with existing enterprise systems to boost partner productivity and program profitability. Zift Solutions serves technology, telecom, and manufacturing industries and addresses the needs of channel chiefs, sales leaders, CIOs, and channel marketing leaders. The company also offers concierge and managed services, supplier and partner support, and maintains partnerships to extend its channel programs across global markets.
Top Stages
4 past transactions
Elastic Grid
Acquisition in 2017
Elastic Grid is a developer of a cloud-based channel marketing platform that enhances partner support in the IT sector. The company offers a suite of tools designed to improve engagement and performance for channel marketing teams, including campaign launchers, partner portals, and analytics solutions. Elastic Grid supports partnerships with major vendors such as Juniper, Symantec, and NetApp, empowering these companies to optimize their marketing efforts. Additionally, Elastic Grid provides marketing support through its in-house team of certified marketing specialists, who assist partners in maximizing vendor campaigns and utilizing Elastic Grid’s tools effectively. This comprehensive approach aims to address challenges like low partner adoption rates, enhance reporting visibility, and ultimately improve return on investment for its partners.
Relayware
Acquisition in 2017
Relayware is a global provider of Partner Relationship Management (PRM) software and services designed to enhance channel performance and accelerate revenue growth for organizations. The company offers a comprehensive PRM system that includes management, collaboration, and communication tools, which empower companies to improve partner effectiveness and engagement. Relayware's platform distills years of channel expertise into an automated solution, providing partners with essential resources such as sales, marketing, and training materials, as well as dedicated partner portals. This approach streamlines revenue-generating processes and boosts the productivity of indirect sales channels, ultimately enabling businesses to drive and maintain strong partner loyalty.
SharedVue
Acquisition in 2015
The SharedVue Platform ensures IT Vendors and Solution Providers are promoting the most relevant, up-to-date marketing, product and promotional content available through their existing websites while enabling them with email campaign kits, engaging social media content and the know-how to generate leads.
If you want to receive the top news, tips, and best practices for marketing to B2B companies, follow SharedVue on your favorite social media platforms at http://info.ubmchannel.com/follow-sharedvue-social-networks.
Marketing Advocate
Acquisition in 2014
Marketing Advocate is an innovative company specializing in channel marketing and Through Partner Marketing Automation (TPMA). With nearly a decade of experience, it focuses on supporting channel organizations by designing and implementing effective Through Partner Marketing campaigns. The company has developed a comprehensive marketing platform tailored for technology firms and their channel resellers, evolving its offerings into a robust SaaS-based marketing automation solution. By integrating various features into a cohesive platform, Marketing Advocate aims to enhance product functionality and capabilities, ultimately assisting clients in achieving their marketing goals and driving increased revenue through their channel partnerships.
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