Zift Solutions
Zift Solutions is a technology company that specializes in cloud-based channel marketing automation. It offers a unified platform, ZiftONE, which streamlines sales, marketing, and operational processes for channel partners. The platform includes capabilities such as partner management, channel sales and marketing automation, and channel learning management. Zift Solutions serves various industries, including technology, telecom, and manufacturing, and has a global presence with offices in the United States, Europe, and Australia.
Elastic Grid
Acquisition in 2017
Elastic Grid is a developer of a cloud-based channel marketing platform that enhances partner support in the IT sector. The company's platform is utilized by major vendors such as Juniper, Symantec, and NetApp, offering tools designed to improve campaign execution and partner engagement. Key features include a campaign launcher, partner portals, and analytics capabilities, all aimed at assisting channel marketing teams. Additionally, Elastic Grid provides marketing support through its in-house team of certified marketing specialists, who work closely with partners to optimize vendor campaigns and utilize Elastic Grid's tools effectively. This comprehensive approach addresses challenges such as low partner adoption rates and improves reporting visibility and return on investment.
Relayware
Acquisition in 2017
Relayware is a global provider of Partner Relationship Management (PRM) software and services designed to enhance channel performance and accelerate revenue growth. The company's PRM system offers a suite of management, collaboration, and communication tools that improve partner effectiveness and engagement. By providing visibility into partner performance and delivering training resources, Relayware empowers organizations and their partners to achieve greater productivity. Its automated platform incorporates years of channel expertise, offering essential sales, marketing, and training resources, as well as partner portals that streamline revenue-generating processes. This focus on improving partner relationships ultimately helps businesses drive loyalty and optimize the performance of their indirect sales channels.
SharedVue
Acquisition in 2015
The SharedVue Platform ensures IT Vendors and Solution Providers are promoting the most relevant, up-to-date marketing, product and promotional content available through their existing websites while enabling them with email campaign kits, engaging social media content and the know-how to generate leads. If you want to receive the top news, tips, and best practices for marketing to B2B companies, follow SharedVue on your favorite social media platforms at http://info.ubmchannel.com/follow-sharedvue-social-networks.
Marketing Advocate
Acquisition in 2014
Marketing Advocate is an established innovator in the channel marketing sector, specializing in Through Partner Marketing Automation (TPMA). With nearly a decade of experience, the company offers a comprehensive marketing platform tailored for technology companies and their channel resellers. Marketing Advocate's TPMA software facilitates the design and implementation of marketing campaigns, enabling organizations to effectively engage their partners. The company's commitment to integrating advanced solutions enhances product functionality and capabilities, while also providing a robust global support team to help clients achieve their marketing objectives and drive channel revenue.
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