Zift Solutions
Zift Solutions, Inc. specializes in cloud-based channel marketing automation solutions designed to enhance partner productivity and optimize sales processes across various industries, including technology, telecom, and manufacturing. Its flagship platform, ZiftONE, integrates multiple functionalities such as partner management, channel marketing, and learning management into a single system, allowing for streamlined operations and improved marketing impact. The platform automates co-branded marketing efforts, facilitates lead distribution management, and provides social media syndication tools for channel partners. Additionally, Zift Solutions offers shared analytics and content syndication features to help partners uncover sales opportunities and deliver targeted content. The company, formerly known as The Splendid Word Inc., was founded in 2006 and is headquartered in Jersey City, New Jersey, with additional offices in locations such as Cary, North Carolina, and Bucharest, Romania.
Elastic Grid, operating under Elastic Digital Pty Ltd, is an Australian company founded in 2000 that specializes in developing a cloud-based B2B channel marketing automation platform. The platform is designed to assist channel partners in launching marketing campaigns effectively. Elastic Grid provides support through its in-house team of certified marketing advisors, known as Elastic Grid Marketing Specialists, who help partners maximize the use of the platform and improve campaign adoption rates. The technology supports major vendors in the IT sector, including Juniper, Symantec, and NetApp, by offering tools such as a campaign launcher, partner portals, and analytics, as well as creative agency services. Since November 2017, Elastic Grid has been a subsidiary of Zift Solutions, Inc.
Relayware is a global provider of Partner Relationship Management (PRM) software and services designed to enhance channel performance and accelerate revenue growth. The company's PRM system offers a suite of management, collaboration, and communication tools that improve partner effectiveness and engagement. By providing visibility into partner performance and delivering training resources, Relayware empowers organizations and their partners to achieve greater productivity. Its automated platform incorporates years of channel expertise, offering essential sales, marketing, and training resources, as well as partner portals that streamline revenue-generating processes. This focus on improving partner relationships ultimately helps businesses drive loyalty and optimize the performance of their indirect sales channels.
The SharedVue Platform ensures IT Vendors and Solution Providers are promoting the most relevant, up-to-date marketing, product and promotional content available through their existing websites while enabling them with email campaign kits, engaging social media content and the know-how to generate leads. If you want to receive the top news, tips, and best practices for marketing to B2B companies, follow SharedVue on your favorite social media platforms at http://info.ubmchannel.com/follow-sharedvue-social-networks.
Marketing Advocate is a fellow Gartner “Cool Vendor” and longtime innovator in the channel marketing and Through Partner Marketing Automation (TPMA) space. Marketing Advocate has been working with channel organizations for nearly 10 years supporting Through Partner Marketing campaign design and implementation, we strongly believe that combining the best of both solutions into one cohesive organization will provide customers with expanded product functionality and capabilities, as well as a larger global support team to meet key goals and drive more channel revenue.
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