ChromaDex

ChromaDex Corporation is a Los Angeles-based nutraceutical company focused on promoting healthy aging through its innovative products. The company is best known for its flagship ingredient, Nicotinamide riboside (NIAGEN), a form of vitamin B3 that enhances levels of nicotinamide adenine dinucleotide (NAD+), which naturally decline with age. In addition to NIAGEN, ChromaDex offers Immulina, a spirulina extract aimed at improving immune function. The company operates through three primary segments: Consumer Products, Ingredients, and Analytical Reference Standards and Services, with the Consumer Products segment generating the majority of revenue. ChromaDex markets its products directly in the United States and Canada, while also utilizing international distributors to reach a global audience. Through its in-house expertise in chemistry and regulatory compliance, ChromaDex develops and commercializes patented ingredient technologies for various industries, including dietary supplements, food and beverages, cosmetics, and pharmaceuticals.