Operative
Operative is a company that develops broadcast management software designed to support the operations of media companies, particularly in the multi-platform television sector. It offers tools and strategies that facilitate revenue growth by managing various aspects of the broadcast business, including ad sales, traffic, billing, programming, and rights management. By focusing on these critical areas, Operative aims to streamline processes and enhance efficiency for its clients in the competitive media landscape.
STAQ, Inc. is a New York-based company that provides an integration platform-as-a-service specifically for advertising technology. Founded in 2012, STAQ focuses on unifying the ad tech ecosystem by offering a reporting and integrations system that enables advertisers to access their campaign data and analytics across various technology partners. The platform automates the collection and centralization of revenue and inventory information, allowing users to create and merge data sets while applying complex decision-making processes. This functionality empowers clients to derive valuable insights, optimize their advertising efforts, and enhance overall business performance. STAQ was established by industry veterans with experience in leading ad tech firms.
Solbright
Acquisition in 2010
Solbright is a revenue operations and workflow platform designed for digital media companies to enhance revenue and improve return on investment. The platform offers a comprehensive solution that includes various product modules such as adSales, adTraffic, adBilling, adInventory, and adReport. These modules enable services such as inventory forecasting and management, order management, and automation of trafficking and billing processes, helping clients streamline their operations and optimize revenue generation.
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