Sharethrough, Inc. is a provider of native advertising software aimed at publishers, application developers, and advertisers globally. Founded in 2008 and headquartered in San Francisco, California, the company offers a comprehensive suite of solutions, including Sharethrough for Publishers, which enables effective management of native ad strategies encompassing direct sales and yield optimization. Additionally, Sharethrough for Advertisers delivers innovative ad products and expertise to assist marketers in executing successful native ad campaigns. The company also operates Sharethrough Exchange, an ad exchange dedicated to programmatic native advertising. Emphasizing a sustainable advertising ecosystem, Sharethrough supports various omnichannel formats such as display, video, and native ads, facilitating connections between publishers and advertisers through advanced technology. The company has expanded its presence with offices in major cities across the United States, as well as in London and Toronto.
Sharethrough today is one of the leading independent omnichannel ad exchanges in the world. We are committed to preserving an open internet with independent and accessible content funded by quality advertising. Our mission is to build a sustainable advertising ecosystem for journalists, content creators and app developers, by connecting publishers and advertisers with true technology innovation supporting all ad formats, devices, and user experiences. The first building block of Sharethrough started at Stanford where Dan Greenberg and Rob Fan were teaching assistants in the first-ever "Facebook class". One of their core observations during this time was that the best performing monetization strategy for the applications they built was genuinely interesting sponsored content that was presented in a non-interruptive format. This learning led to the founding of Sharethrough and the company’s role in evangelizing the native advertising movement. Sharethrough merged with District M in February 2021. By doubling the exchange overnight, we now have a dedicated team of 140 talented employees across 8 offices in the US & Canada to help us achieve our goals. With the mission of modernizing online advertising, Sharethrough is one of the fastest growing technology companies, with one of the world’s most sophisticated monetization software platforms, predicated on helping digital media as whole move beyond the pervasive model of interruptive, low value online advertising.
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