Velocity Capital Advisors

Velocity Capital Advisors is a venture capital firm established in 2015 and located in London, United Kingdom. The firm focuses on investing in technology startups that operate in both business-to-business-to-consumer (B2B2C) and direct-to-consumer (D2C) sectors. Velocity aims to leverage its deep understanding of consumer behavior to identify and support innovative business ideas that offer practical solutions. By maintaining a sector-agnostic approach, the firm seeks opportunities across various industries, fostering the growth of startups that align with its investment philosophy.

20 past transactions

Sprive

Seed Round in 2025
Sprive is a mobile application designed to assist UK homeowners in becoming mortgage-free more quickly and saving money in the process. The app analyzes user goals and spending patterns to recommend the optimal payment amounts to lenders. Additionally, it continuously monitors the mortgage market to identify better deals, enabling users to switch their mortgage arrangements when advantageous. This functionality allows homeowners to manage their mortgages more efficiently, ultimately reducing their financial burdens.

Linkable

Pre Seed Round in 2024
Linkable is an AI-driven marketplace that facilitates connections between digital creators and direct-to-consumer e-commerce brands. The platform enhances affiliate marketing partnerships, streamlining the collaboration process for both creators and brands. By leveraging advanced technology, Linkable aims to improve efficiency and outcomes in marketing efforts. It supports emerging talent by linking them with niche communities, allowing creators to engage directly with brands, manage collaborations, and share product recommendations. Additionally, Linkable provides tools to track results, helping creators and brands effectively reach their target audiences and boost product sales.

Workskuad

Seed Round in 2023
Workskuad helps global companies hiring across emerging markets by providing flexible solutions to onboard employees and contractors at scale

Fullgreen

Venture Round in 2023
Fullgreen is a producer of innovative, long-life plant-based food products that utilize a patented technology to eliminate the need for preservatives. The company operates through two trading subsidiaries and has established a robust presence, with its products available in over 9,000 retailers across the UK and the US, as well as being exported to Europe, Southeast Asia, and the Middle East. Fullgreen specializes in vegetable-based alternatives to traditional rice and grains, offering healthy, low-carb options designed for individuals aiming to reduce carbohydrate intake, incorporate more vegetables into their diets, or manage health concerns such as obesity and diabetes. Their product range includes Non-GMO Riced Veggies, Cauliflower Risottos, and Grain & Oat Free Plant-based Breakfast options. Given the rising trend of plant-based eating and the significant economic implications of obesity and diabetes, Fullgreen's offerings are poised to gain increasing relevance in the market.

Feel

Series A in 2022
Feel is a startup focused on nutritional supplements, offering a subscription service for multi-vitamins designed to address common dietary deficiencies. The company's product line features vegan, gluten-free, lactose-free, non-GMO, kosher, and halal vitamins, ensuring that a wide range of consumers can access essential vitamins, minerals, and botanicals. By prioritizing high-quality ingredients and affordability, Feel aims to promote better health and wellness among its customers.

Swoop

Series A in 2022
Swoop is a funding and savings platform designed to help businesses find the most suitable financial solutions, including loans, equity, and grants. The company utilizes an advanced matching algorithm to quickly assess the needs of businesses and connect them with a network of over 1,000 funding providers. In addition to facilitating access to financing, Swoop also identifies potential savings opportunities in areas such as foreign exchange, utilities, broadband, and mobile phone expenditures. By combining extensive funding experience with innovative technology, Swoop aims to streamline the process of securing funding and achieving cost savings for businesses.

Network B

Funding Round in 2022
Network B specializes in banking and card-linked solutions, offering an API platform designed to enhance loyalty programs and drive customer engagement. The company's technology facilitates a performance-based operating model, allowing businesses to implement various reward sectors, including open banking, card-linked offers, affiliates, and gift cards. By improving existing loyalty initiatives, Network B aims to increase foot traffic and sales for its clients. Customer support is provided through multiple channels, including phone, email, and online applications, ensuring that inquiries are addressed effectively.

Biscuit Tin

Seed Round in 2022
Biscuit Tin is a digital legacy vault, securely holding valuable life information including account details, documents, post-life wishes, memories and more.

Reality Plus

Seed Round in 2022
Reality Gaming Group, established in early 2017, is a company dedicated to creating video games that make use of digital collectibles known as NFTs (non-fungible tokens) and blockchain technology. They have developed two significant platforms and also launched a game development studio: 1. The DAT Platform: This platform serves as a digital asset transfer and trading platform, enabling the creation of tokenized digital items and collectibles (NFTs) that are securely recorded on the blockchain. It also offers a place to establish online stores and trading markets for NFTs. 2. Reality Studios: This game development studio specializes in crafting games for augmented reality (AR), mobile devices, and personal computers, all incorporating blockchain technology. Some of their notable game titles include Doctor Who: Worlds Apart, Reality Clash, Emojibles, and Smighties.

Journee

Pre Seed Round in 2021
Journee Ltd is an online travel company based in London, United Kingdom, that specializes in organizing surprise trips for travelers. Founded in 2018, the company utilizes artificial intelligence to curate travel experiences tailored to individual preferences. Users can specify a budget and travel dates, and Journee selects a destination from a diverse range, including locations such as Seville, Lisbon, Thailand, and Florence, among others. The unique aspect of Journee's service is that travelers do not know their destination until they arrive at the airport, allowing them to enjoy an adventurous and hassle-free travel experience without the burdens of planning and booking.

Sonicjobs

Series A in 2021
SonicJobs is an innovative online recruitment platform focused on the hospitality and retail sectors. The company has developed proprietary AI Web Agents that facilitate a seamless application process, allowing candidates to apply directly on any job site without being redirected to the employer's career page. This approach significantly enhances the application conversion rate, achieving 26% compared to the industry average of just 5%. By utilizing a chatbot that comprehensively understands employer requirements, SonicJobs effectively screens applicants based on experience, skills, and behavioral traits, matching them with suitable vacancies. Additionally, the platform offers B2B connectivity that simplifies integration for employers and their applicant tracking systems, eliminating the need for complex API technical work. SonicJobs operates on a pay-per-application model, optimizing recruitment efficiency and reducing wasted expenditure in talent acquisition.

Delic

Pre Seed Round in 2020
Delic is a technology company based in Edinburgh, United Kingdom, founded in 2013, that specializes in developing an innovative application for the music industry. The platform facilitates independent creators and producers by allowing them to manage their music catalogs effectively. Delic's application enables users to make tracks and stems available for synchronization, remixes, and sampling, incorporating features such as drag-and-drop attribution, automated transactions, smart contracts, rights tracking, and live previews of individual stems. This comprehensive service aims to enhance asset and rights management through the use of digital and blockchain technologies, ensuring transparency and accountability in real-time. By optimizing the management process for music catalogs, Delic positions itself as a crucial digital hub for musicians, producers, labels, and management companies, addressing significant challenges within the industry.

Journee

Pre Seed Round in 2020
Journee Ltd is an online travel company based in London, United Kingdom, that specializes in organizing surprise trips for travelers. Founded in 2018, the company utilizes artificial intelligence to curate travel experiences tailored to individual preferences. Users can specify a budget and travel dates, and Journee selects a destination from a diverse range, including locations such as Seville, Lisbon, Thailand, and Florence, among others. The unique aspect of Journee's service is that travelers do not know their destination until they arrive at the airport, allowing them to enjoy an adventurous and hassle-free travel experience without the burdens of planning and booking.

Delic

Pre Seed Round in 2019
Delic is a technology company based in Edinburgh, United Kingdom, founded in 2013, that specializes in developing an innovative application for the music industry. The platform facilitates independent creators and producers by allowing them to manage their music catalogs effectively. Delic's application enables users to make tracks and stems available for synchronization, remixes, and sampling, incorporating features such as drag-and-drop attribution, automated transactions, smart contracts, rights tracking, and live previews of individual stems. This comprehensive service aims to enhance asset and rights management through the use of digital and blockchain technologies, ensuring transparency and accountability in real-time. By optimizing the management process for music catalogs, Delic positions itself as a crucial digital hub for musicians, producers, labels, and management companies, addressing significant challenges within the industry.

Delic

Pre Seed Round in 2019
Delic is a technology company based in Edinburgh, United Kingdom, founded in 2013, that specializes in developing an innovative application for the music industry. The platform facilitates independent creators and producers by allowing them to manage their music catalogs effectively. Delic's application enables users to make tracks and stems available for synchronization, remixes, and sampling, incorporating features such as drag-and-drop attribution, automated transactions, smart contracts, rights tracking, and live previews of individual stems. This comprehensive service aims to enhance asset and rights management through the use of digital and blockchain technologies, ensuring transparency and accountability in real-time. By optimizing the management process for music catalogs, Delic positions itself as a crucial digital hub for musicians, producers, labels, and management companies, addressing significant challenges within the industry.

Sonicjobs

Seed Round in 2018
SonicJobs is an innovative online recruitment platform focused on the hospitality and retail sectors. The company has developed proprietary AI Web Agents that facilitate a seamless application process, allowing candidates to apply directly on any job site without being redirected to the employer's career page. This approach significantly enhances the application conversion rate, achieving 26% compared to the industry average of just 5%. By utilizing a chatbot that comprehensively understands employer requirements, SonicJobs effectively screens applicants based on experience, skills, and behavioral traits, matching them with suitable vacancies. Additionally, the platform offers B2B connectivity that simplifies integration for employers and their applicant tracking systems, eliminating the need for complex API technical work. SonicJobs operates on a pay-per-application model, optimizing recruitment efficiency and reducing wasted expenditure in talent acquisition.

NextUp

Pre Seed Round in 2017
NextUp is a subscription-based video streaming platform that focuses on live stand-up comedy, providing users with access to a diverse range of exclusive shows. The platform features performances from well-known comedians as well as emerging talent, covering various styles such as sketch acts, character-based humor, storytelling, and observational comedy. By offering a 30-day free trial and a flexible subscription model, NextUp aims to make comedy accessible while supporting comedians and the venues that host them. The service has earned recognition for its expansive library, which allows subscribers to discover new acts and enjoy a wide spectrum of the live comedy circuit.

NextUp

Pre Seed Round in 2017
NextUp is a subscription-based video streaming platform that focuses on live stand-up comedy, providing users with access to a diverse range of exclusive shows. The platform features performances from well-known comedians as well as emerging talent, covering various styles such as sketch acts, character-based humor, storytelling, and observational comedy. By offering a 30-day free trial and a flexible subscription model, NextUp aims to make comedy accessible while supporting comedians and the venues that host them. The service has earned recognition for its expansive library, which allows subscribers to discover new acts and enjoy a wide spectrum of the live comedy circuit.

Snatch

Seed Round in 2016
Snatch is a computer game development company that provides a radical reinvention of the brand experience. It uses an augmented reality tech that sits inside everyone’s phone, they have built a next-generation mobile game that offers an enhanced and playful view of the world - one that rewards players for interacting with brands. The players hunt for parcels containing mystery prizes from the company partners (discounts, exclusive offers, and special rewards for lucky players). Jamal Hirani and Joe Martin launched the company in London, England in 2016.

Pad

Seed Round in 2016
Pad is a company that specializes in mobile lettings services, focusing on enhancing the property rental experience through its innovative tenant management application. This application offers features such as mobile renting, secure verification, comprehensive property information, and in-app chat support. By leveraging technology, Pad aims to streamline the process of finding and renting apartments, ensuring transparency and cost-effectiveness for users. Through its platform, Pad seeks to simplify the complexities often associated with property rentals, ultimately improving the overall experience for tenants.
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