MarketCast

Phoenix Marketing International is a research and analytics provider founded in 1999 and headquartered in Rhinebeck, New York. The company specializes in advertising measurement, focusing on down-funnel analytics such as conversion, which complements its broader research offerings. Phoenix Marketing International serves various sectors, including financial services, consumer products, travel, automotive, and healthcare. Its services encompass ad development, ad tracking, sponsorship research, cross-media evaluation, program testing, and creative testing. By providing these insights, the company aims to help clients enhance their branding, improve communication strategies, and optimize the overall customer experience.

Invoke Solutions is a provider of real-time online research services that focuses on delivering fast and actionable insights for its clients. The company develops technologies and applications that are widely utilized by major corporations such as Microsoft, Verizon, and Nestle to enhance brand, communications, and product research both in the United States and internationally. Invoke Solutions' offerings include a range of research services such as communications testing, product concept testing, brand equity and positioning analysis, consumer experience studies, and shopper insights. Their Engage online and mobile applications allow clients to seamlessly integrate qualitative and quantitative research in real time, facilitating informed decision-making.

Deductive Inc, formerly known as Dativa, is a data science and analytics company based in San Rafael, California. Established in 2017, the company specializes in data consulting and engineering services, assisting clients in navigating and interpreting complex datasets generated by modern media platforms and connected devices. Deductive focuses on enabling data providers to effectively market their data and helps customers utilize this data for strategic decision-making. Additionally, the company offers productized services aimed at enhancing attribution and measurement capabilities for its clients. In 2020, Deductive became a subsidiary of MarketCast LLC.

Turnkey Intelligence LLC specializes in data-driven research and advisory services tailored for the global sports industry, including sports leagues, teams, venues, and brands. Established in 1996 and headquartered in Philadelphia, Pennsylvania, with additional offices in major cities worldwide, the company provides strategic insights, analytics, and consumer understanding to enhance the performance of sports and entertainment properties. Its service offerings encompass custom research, independent valuation, brand impact measurement, media optimization, sponsorship assessment, and ticketing strategy. As a subsidiary of MarketCast Group Inc., Turnkey Intelligence is recognized as a leading business intelligence provider, delivering valuable consulting services that inform decision-making and drive success within the sports sector.

Fizziology LLC is a social media research firm specializing in insights and analytics for the media and entertainment industry. Established in 2009 and headquartered in Indianapolis, Indiana, with additional offices in Los Angeles and Nashville, the company provides a range of services, including audience trend analysis, predictive analytics, and marketing performance measurement. Fizziology helps clients in film, television, travel, tourism, retail, fashion, and sports to understand audience behaviors and opinions through proprietary software and a comprehensive data warehouse containing billions of social media messages. Its analytical capabilities enable clients to track conversations, identify fan engagement, and develop research-driven marketing strategies. Fizziology serves a diverse clientele, including studios, networks, production companies, and brands across various countries, enhancing their decision-making processes with actionable insights. The company operates as a subsidiary of MarketCast LLC.

Insight Strategy Group (ISG) is a consumer research and strategy agency based in New York, founded in 1999. The company specializes in market research and strategy formulation, offering services such as brand tracking, segmentation, brand positioning, and concept development and testing. ISG employs a combination of quantitative and qualitative research methodologies, including online surveys, focus groups, in-depth interviews, and ethnographic studies, to understand consumer behavior and inform brand growth. The agency emphasizes a deep understanding of demographics and cultural trends to help clients innovate products, services, and marketing strategies. As of August 2015, Insight Strategy Group operates as a subsidiary of MarketCast, Inc.