MarketCast
MarketCast provides marketing research and data analytics services for the global entertainment industry. With offices in Los Angeles, New York City, Boston, Indianapolis, and London, MarketCast specializes in research-based consulting, testing, and benchmarking services that support entertainment marketers and researchers in strategic decision making at every stage of the content lifecycle. MarketCast’s services are available worldwide and include materials testing (trailers, TV spots, digital campaigns), and exit polls, along with a wide range of custom offerings, from concept and positioning studies to brand tracking and franchise studies. MarketCast and its sister companies Insight Strategy Group, Fizziology, and Turnkey Intelligence, are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.
Dativa is a data analytics consulting company providing data consulting, strategy, and engineering services.We help data providers get their data to the market. We help customers make effective use of data. And we offer productized data services for Attribution and Measurement.
Turnkey Intelligence LLC is a prominent provider of data-driven research and advisory services within the global sports industry. Founded in 1996 and headquartered in Philadelphia, Pennsylvania, the company specializes in delivering strategic insights, analytics, and consumer understanding to various sports and entertainment properties, including leagues, teams, venues, and their sponsors. Its offerings encompass custom-designed research, independent third-party valuations, and strategic advice tailored for brands. With additional offices in locations such as Los Angeles, London, New York, Indianapolis, Westwood, Webster Groves, and Nashville, Turnkey Intelligence serves a diverse clientele across the globe. As of September 2018, the company operates under the umbrella of MarketCast Group Inc.
Fizziology LLC is an insights and analytics company specializing in social media research for the media and entertainment sector. Founded in 2009 and headquartered in Indianapolis, Indiana, with additional offices in Los Angeles and Nashville, Fizziology provides a range of services including casting analysis, marketing performance measurement, and audience insights. The company assists clients in film and television by delivering benchmarks and predictive analytics, while also supporting industries such as travel and tourism, retail and fashion, and sports. By leveraging proprietary software and a vast data warehouse containing billions of messages, Fizziology offers comprehensive reports and custom consulting to help clients develop marketing strategies and navigate public relations challenges. The company serves a diverse clientele, including studios, networks, production companies, and brands across multiple countries, utilizing partnerships with major social media platforms to capture and analyze online opinions. As of August 2017, Fizziology operates as a subsidiary of MarketCast LLC.
Insight Strategy Group is a consumer research and strategy agency based in New York, established in 1999. The firm specializes in market research and strategy formulation, offering a range of services that include brand tracking, segmentation, and brand positioning. Insight Strategy Group employs both quantitative and qualitative research methodologies, utilizing online surveys, intercept surveys, cognitive testing, focus groups, and in-depth interviews, among others. By combining social science expertise with a nuanced understanding of demographics and cultural trends, the agency helps clients decode consumer behavior, drive brand growth, and innovate products and services throughout the marketing lifecycle. As of August 2015, Insight Strategy Group operates as a subsidiary of MarketCast, Inc.
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