Red Lion Hotels

Red Lion Hotels Corporation operates as a hospitality and leisure company in the United States, focusing on the ownership, management, and franchising of hotels. It operates in two primary segments: Company Operated Hotels and Franchised Hotels. The company manages a diverse portfolio of brands, including Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, Settle Inn, Americas Best Value Inn, and Knights Inn, among others. Founded in 1937 and headquartered in Denver, Colorado, Red Lion Hotels has established a significant presence in the hospitality industry, with a network of over 1,000 franchised hotels across the U.S. These hotels cater to a range of market segments, from upscale to economy. In addition to hotel operations, the company is involved in entertainment and real estate activities.

Arthur M. Coffey

CEO and Board Member

2 past transactions

Knights Inn

Acquisition in 2018
Knights Inn is a hotel brand that operates a network of 362 economy properties across the United States and Canada. Founded in 1994 and based in Albert Lea, Minnesota, the company focuses on providing straightforward and affordable accommodations for travelers. As a subsidiary of Red Lion Hotels Franchising, Inc., Knights Inn emphasizes simplicity, offering low-cost rooms without unnecessary amenities, catering to guests who prioritize value and convenience. The brand is designed for those seeking a hassle-free place to stay, featuring basic lodging options and meeting spaces.

Vantage Hospitality Group

Acquisition in 2016
When Roger Bloss set out to create a different kind of hotel branding company in 1999, and enlisted his friend and attorney, Bernie Moyle, he had one thing in mind: to give hotel owners, like himself, an alternative to the high fees and onerous mandates of traditional brands, allowing hard-working hoteliers the chance to keep more of their money and enjoy the pride of ownership. With the birth of Americas Best Value Inn, he did just that, but never foresaw the industry-leading trendsetter that would quickly evolve. Today, Vantage Hospitality Group is a full-service hospitality company that, directly or through its affiliates and subsidiaries, offers hoteliers the choice of five brands, covering the budget through upscale markets; hotel management; real estate and hotel brokerage services; and a hotel-focused insurance agency. Throughout its expansion, Vantage has remained true to Roger's mission. Answering to its members, not to Wall Street, has allowed Vantage to continue to provide its brand members low fees and straightforward contracts, brand standards with a purpose, and A Voice and A Vote in their brand's direction. Vantage's Freestyle® model has become a hallmark of the hospitality industry, allowing hotel owners the best of both worlds - the resources of a hotel franchise and the freedom of a membership, ensuring that brand members are truly "In Business for Themselves, Not by Themselves." As the company has grown, so, too, has the need to extend the Vantage philosophy beyond the economy segment. Vantage first answered with the Lexington by Vantage brand, positioned in the upscale market, and in January 2015, Vantage acquired the America's Best Inns & Suites, Country Hearth Inn & Suites, and Jameson Inn brands, and acquired and re-launched the Signature Inn brand. All new members of these brands will enjoy the same robust platform of resources that every owner should expect from its brand, while maintaining greater autonomy and more of their hard-earned money. Roger Bloss, the longest-tenured CEO of a hotel branding company, has steered the company from its inception. He and partner Bernie Moyle (COO & CFO) are as accessible to their members as ever and are as eager to speak with the owner of a 40-room budget property as with the managing director of a publicly-traded REIT that owns a 300-room upscale hotel.
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