Purple Innovation

Purple Innovation, Inc. is a Utah-based company specializing in the design and manufacture of comfort products, including mattresses, pillows, cushions, sheets, bed frames, seat cushions, and weighted blankets. Founded in 2010, Purple has evolved from its origins in wheelchair manufacturing to focus on direct-to-consumer sales through its online platforms, as well as through retail partnerships and third-party online retailers. The company also operates factory outlets and showrooms to reach customers directly. Purple's innovative approach to comfort technology has positioned it as a notable player in the bedding industry.