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SmarterHQ, Inc. operates a software-as-a-service (SaaS) platform designed for behavioral marketing, enabling online retailers to implement personalized cross-channel marketing strategies. The platform enhances customer engagement by unifying interactions across various devices and channels, allowing marketers to segment audiences based on real-time and historical behavior. Founded in 2010 and headquartered in Indianapolis, Indiana, with an additional office in Austin, Texas, SmarterHQ serves a diverse range of industries, including retail, travel, hospitality, and financial services. The platform is utilized by notable brands such as Bloomingdale’s, Hilton, and Santander Bank, facilitating the automation of personalized content across multiple touchpoints. SmarterHQ has been recognized for delivering significant returns on investment, highlighting its effectiveness in enhancing customer relationships and driving revenue growth. As of November 2020, SmarterHQ operates as a subsidiary of Wunderkind, Inc.

GoChime, Inc. operates an intent-based marketing and advertising platform that connects brands with potential customers seeking relevant products and services. Founded in 2011 and based in New York, GoChime enables brands to utilize their first-party data to run cohesive advertising campaigns across major platforms such as Facebook, Instagram, Twitter, and Google. By integrating email service providers and customer relationship management systems, GoChime allows brands to effectively manage customer journeys and conversion funnels. The platform also helps brands engage with users who may not interact with traditional email marketing, facilitating the creation of lookalike audiences to expand their reach. As of June 2016, GoChime operates as a subsidiary of Bounce Exchange LLC.