Provenance

Provenance is a mission-driven company that aims to set a global standard for consumer sustainability by providing a blockchain-based platform that enhances transparency in the supply chain of consumer packaged goods. This platform allows businesses to validate and communicate their sustainability credentials effectively, helping customers make informed purchasing decisions while avoiding misleading claims. By offering real-time data that traces the origins and histories of products, Provenance empowers over 200 leading brands, including Cult Beauty and Shiseido, to connect their products to meaningful stories. As an independent B Corp, Provenance is dedicated to fostering a marketplace where consumers can confidently choose products that positively impact both people and the planet.

6 past transactions

Ten Thousand

Series A in 2023
Ten Thousand, Inc. is a New York-based company that specializes in designing and manufacturing performance apparel specifically for men engaged in athletics and weightlifting. Founded in 2013, the company offers a range of products including shorts, shirts, pants, socks, hats, and water bottles, all tailored for optimal performance during workouts. Ten Thousand emphasizes lightweight, durable, and flexible fabrics that withstand the rigors of daily physical activity, allowing consumers to select apparel that meets their individual fit and functional needs. The company's products are available for purchase through its online platform.

Makeup by Mario

Venture Round in 2023
Makeup by Mario is a cosmetics brand founded by Mario Dedivanovic, a prominent makeup artist with over two decades of experience. The brand focuses on creating high-quality makeup products and tools designed for both professional artists and everyday users. Its offerings include lipsticks, eyeshadow palettes, bronzers, makeup brushes, lip glosses, and shaping sticks, all formulated to enhance natural beauty and suit a wide range of skin tones. Mario is known for his expertise in subtle makeup transformations, emphasizing the importance of showcasing a person's natural complexion and features. Through his innovative techniques and viral trends, he has garnered a substantial global following, significantly influencing the beauty industry.

Fireclay Tile

Funding Round in 2021
Fireclay Tile, Inc. is a manufacturer and seller of eco-friendly ceramic tiles for both commercial and residential applications. Founded in 1986 and based in San Francisco, California, the company offers a diverse range of products, including custom tile mosaics, handcrafted ceramic tiles, glazed thin bricks, and hand-painted tiles, all available in various sizes and colors. Fireclay Tile emphasizes sustainability by using recycled materials in its manufacturing processes. Customers can view and purchase products through the company's San Francisco showroom, as well as through a network of dealers across the United States, Alaska, Hawaii, and Canada. Additionally, Fireclay Tile provides online sales, allowing for greater accessibility to its durable and vibrant tile options for kitchens, bathrooms, and other spaces.

MeUndies

Series C in 2020
MeUndies, Inc. is a Los Angeles-based company that manufactures and distributes a diverse range of underwear and loungewear for both men and women. Founded in 2011, the brand is recognized for its vibrant product offerings, which include cheeky briefs, bikinis, boxer briefs, loungewear, and various accessories. MeUndies aims to resonate with Gen Z and millennial customers by promoting comfort, creativity, and self-expression while championing inclusivity and body positivity. The company employs a direct-to-consumer model, allowing customers to purchase items individually or through a membership program that offers discounts and flexible delivery options. MeUndies also engages its audience with frequent launches of colorful and trendy prints, having sold over nine million pairs of underwear to date. Through its innovative approach to the subscription market, MeUndies focuses on building a community around its brand and enhancing customer relationships.

Marinelayer

Venture Round in 2018
Marine Layer, Inc. is a San Francisco-based company that specializes in producing and selling casual apparel for both men and women. Founded in 2009, it offers a diverse range of products, including tees, hoodies, sweaters, jackets, dresses, and loungewear, all crafted from soft, sustainable fabrics that are pre-shrunk for comfort. The company operates retail stores across several states, including California, Texas, and New York, and also sells its products online. Marine Layer aims to redefine comfortable clothing by providing stylish options that cater to various sizes, including unique fits like half sizes and "Smedium." With a focus on customer engagement, the brand encourages fans to participate in design selection and community initiatives, helping it to maintain a fresh and appealing product line.

Knot Standard

Venture Round in 2018
Knot Standard Limited is a custom menswear brand that specializes in selling hand-made suits, shirts, blazers, trousers, and various accessories online. Founded in 2010 and headquartered in New York, the company allows customers to provide their measurements via webcams for a personalized fit. Knot Standard caters to a diverse clientele, including professionals and individuals preparing for special occasions, such as weddings. In addition to its online offerings, the company operates showrooms in several major cities, including Atlanta, Dallas, Los Angeles, and Dubai, and maintains production facilities in locations such as Brooklyn and Portugal. The brand emphasizes quality craftsmanship and tailored experiences, serving customers both in the United States and internationally.
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