Apsis

Apsis is a digital marketing company based in Malmö, Sweden, specializing in marketing automation, e-commerce, lead generation, segmentation, and email marketing. Since its inception in 2001, Apsis has developed Apsis Newsletter Pro, a widely used tool for legitimate email marketing in Northern Europe, which is currently employed by over 5,000 businesses across more than 40 countries. The company focuses on providing easy-to-use solutions that empower marketers to create effective and personalized customer relationships. With over 18 years of experience, Apsis enables clients to conduct successful marketing campaigns and gain valuable insights into customer behavior through various digital marketing channels.

Emma Dyga

CEO

Stefan Pettersson

CFO

2 past transactions

Innometrics

Acquisition in 2016
Innometrics AB, based in Stockholm, Sweden, specializes in customer data management through its innovative platform, Profile Cloud. Acquired by Apsis International AB in 2016, Innometrics focuses on enhancing customer engagement by providing businesses with a comprehensive tool to create real-time, actionable profiles for each customer. By integrating various sources of customer activity, existing in-house data, and online behavior, Profile Cloud enables organizations to deliver personalized experiences and optimize their marketing, sales, and customer service efforts. This platform addresses the challenges brands face in capturing and utilizing customer insights effectively, fostering meaningful engagement and improving return on investment. Innometrics is recognized as a reliable partner for many organizations seeking to build authentic consumer interactions and enhance their advertising campaigns. The company also has a presence in London, further expanding its reach and impact in the field of behavioral marketing and data management.

Zoomio Holding

Acquisition in 2012
Zoomio Holding A/S provides software solutions for digital direct marketing. It offers Zoomio Campaigner, which helps to plan, build, execute, and follow up on direct marketing campaigns, including postal campaigns, email marketing, telemarketing, SMS marketing, and inbound marketing; Wizard based Campaigner, an online marketing tool for beginners and e-marketers; Zoomio Analytics, which offers a visual tool that shows results online; Security Plus, an add on product that offers a layer of security when a user logs on to Zoomio Campaigner; and Zoomio Connector, which enables live synchronization between Zoomio Campaign data and CRM system. The company has operations in Sweden, the United Kingdom, and Russia; and a development center in Pakistan. Zoomio Holding A/S was founded in 2002 and is based in Copenhagen, Denmark with sales offices in the United States, Denmark, Germany, and Holland.
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