Mobivity Holdings
Mobivity Holdings Corp., based in Chandler, Arizona, specializes in data-driven marketing solutions for restaurants and retailers. It operates proprietary platforms that transform customer transactions into actionable marketing insights, enabling businesses to engage customers more effectively. The company's core product, Recurrency, integrates with point-of-sale systems to capture and analyze transaction data, creating targeted and timely customer messages. Additionally, Mobivity offers Belly, a customer loyalty solution that fosters engagement through a digital rewards platform. The company generates revenue through per-message transactional fees and software licensing fees.
2 past transactions
Livelenz
Acquisition in 2016
Livelenz, Inc. is a business intelligence software company based in Centreville, Canada, founded in 2010. It specializes in providing a cloud-based SaaS portal tailored for the food service industry, including franchisees, store operators, and restaurants worldwide. The Livelenz platform enhances operational performance by delivering real-time data analytics and predictive modeling, allowing restaurant operators and managers to set daily and hourly targets. This functionality fosters employee engagement through friendly competition and clear goal-setting, which ultimately aims to increase profitability by focusing on upselling and optimizing labor management. Livelenz's software is designed to be point-of-sale agnostic, making it suitable for multi-unit owners seeking comprehensive business insights, corporate clients requiring aggregated data, and supply chain partners interested in direct response marketing strategies. As of January 2016, Livelenz operates as a subsidiary of Mobivity Holdings Corp.
Front Door Insights
Acquisition in 2013
Front Door Insights offers a wide array of Mobile Marketing services delivered via an elegant & intuitive web-based platform. Implementing Mobile Marketing services & campaigns can take as little as 10 minutes per week. Customer Engagement & Brand Loyalty activities have never been easier or more effective! Launch real-time SMS text message Mobile Loyalty & Rewards programs, Customer Surveys, exciting Text-to-win contests and more! Our permission-based services are compliant with the Mobile Marketing Association, offering clients an immediate gateway into the exciting & rewarding world of Mobile Marketing.
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