Varsity Spirit
Varsity Brands is a prominent organization focused on enhancing the student experience in sports, spirit, and achievement. It operates through various divisions, including Varsity Spirit, which leads in cheerleading and dance team apparel, educational camps, clinics, and competitions, influencing over a million athletes annually. Established in 1974, Varsity Spirit is renowned for its innovative uniform designs and commitment to safety and well-being in youth sports. Additionally, Varsity Brands provides team athletic gear through BSN Sports and celebrates student milestones with graduation products from Herff Jones. The company's mission emphasizes empowering young people by fostering participation, recognizing achievements, and promoting community and school spirit. Through its IMPACT Program, Varsity Brands collaborates with over 1,000 schools across 39 states, offering tailored solutions to meet the unique needs of educational institutions.
Allgoods
Acquisition in 2015
Allgoods, LLC is a prominent high school event marketing activation company based in Arlington, Texas. Founded in 1990, the company specializes in producing and distributing customized spirit items tailored for high schools across the United States. Their extensive product range includes items such as foam fingers, caps, car flags, megaphones, and various mini sports balls, all of which can feature school mascots and sponsor advertisements. Allgoods also facilitates partnerships between businesses and high schools, enabling local companies to sponsor events and connect with their communities. As of December 2015, Allgoods operates as a subsidiary of Varsity Brands, Inc.
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