Varsity Brands
Varsity Brands is a leading provider of school spirit and athletic programs, offering a comprehensive portfolio through its brands and services. It supplies team athletic gear and equipment via BSN Sports, supports cheer and dance with Varsity Spirit, and provides graduation and yearbook solutions through Herff Jones. The company collaborates with educators, coaches, and students to foster school pride, participation, and community spirit. Its IMPACT program forms partnerships with schools to deliver customized solutions, ranging from online education to school branding, and serves more than 1,000 schools across 39 states. Varsity Brands emphasizes safety standards and the health and well-being of youth participants, and maintains a legacy rooted in education, athletics, and youth development.
1 past transactions
Allgoods
Acquisition in 2015
Allgoods, LLC is a prominent high school event marketing activation company based in Arlington, Texas, founded in 1990. The company specializes in producing and distributing customized spirit items designed for high schools across the United States. Its extensive product range includes foam fingers, caps, car flags, concession cup hand clappers, megaphones, mini sports balls, sports bottles, stadium blankets, umbrellas, sweatshirts, and T-shirts, all featuring school mascots and colors. Allgoods also facilitates sponsorship opportunities for businesses, connecting them with high school athletic programs and communities. As of December 2015, Allgoods operates as a subsidiary of Varsity Brands, Inc.
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