Varsity Spirit
Varsity Spirit, a division of Varsity Brands, is the global leader in spirit-related activities, serving over a million athletes annually. Established in 1974, the company specializes in cheerleading, dance team, and performing arts, offering high-quality uniforms, educational camps, clinics, and competitions. Varsity Spirit Fashion, a subsidiary, is the world's largest designer and manufacturer of cheerleading and dance team apparel. The company's mission is to empower young people by promoting participation, recognizing achievement, and building school spirit. It partners with educators, coaches, and students to provide customized solutions, including online education and professional school branding, serving over 1,000 schools across 39 states through its IMPACT Program.
Allgoods
Acquisition in 2015
Allgoods, LLC is a prominent high school event marketing activation company based in Arlington, Texas. Founded in 1990, the company specializes in producing and distributing customized spirit items tailored for high schools across the United States. Their extensive product range includes items such as foam fingers, caps, car flags, megaphones, and various mini sports balls, all of which can feature school mascots and sponsor advertisements. Allgoods also facilitates partnerships between businesses and high schools, enabling local companies to sponsor events and connect with their communities. As of December 2015, Allgoods operates as a subsidiary of Varsity Brands, Inc.
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