Varsity Brands empowers young people by providing athletic gear through BSN Sports, offering cheerleading and dance team products with Varsity Spirit, and celebrating student achievements with Herff Jones. The company partners with educators to build school pride and community spirit.
Allgoods, LLC is a prominent high school event marketing activation company based in Arlington, Texas, founded in 1990. The company specializes in producing and distributing customized spirit items designed for high schools across the United States. Its extensive product range includes foam fingers, caps, car flags, concession cup hand clappers, megaphones, mini sports balls, sports bottles, stadium blankets, umbrellas, sweatshirts, and T-shirts, all featuring school mascots and colors. Allgoods also facilitates sponsorship opportunities for businesses, connecting them with high school athletic programs and communities. As of December 2015, Allgoods operates as a subsidiary of Varsity Brands, Inc.
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