Amplitude

Amplitude Analytics, Inc. operates a behavioral analytics platform designed for user-focused companies, enabling them to analyze customer behavior within digital products. The platform features various analytical tools, including cohort analysis, retention indicators, and user analytics, as well as direct SQL access for in-depth data examination. Amplitude's Growth Engine aids digital businesses in systematically iterating product development to foster business growth. Founded in 2011 and headquartered in San Francisco, the company serves over 30,000 teams across notable organizations such as Microsoft, Twitter, and Procter & Gamble. Amplitude operates on a subscription-based software-as-a-service model, primarily generating revenue from its offerings in the United States, while also providing customer support for implementation, ongoing assistance, and application training.

Lee Edwards

Vice President EMEA

2 past transactions

Iteratively

Acquisition in 2021
Iteratively, Inc. is a Seattle-based company, established in 2019, that specializes in business data analytics software aimed at ensuring clean and consistent digital analytics across teams and platforms. The platform helps product managers align the organization on customer data, while assisting developers with features such as autocompletion, inline documentation, and automated testing for analytics. Additionally, it supports analysts by facilitating the accurate capture of product analytics from the outset. Key functionalities of Iteratively's software include tracking and verification of product analytics, ensuring correct event capture across various teams, and automating the generation of a type-safe tracking library. By streamlining the process of instrumenting analytics, Iteratively enables clients to save time, reduce errors, and derive actionable insights for better-informed decision-making.

ClearBrain

Acquisition in 2020
ClearBrain, Inc. is a company that specializes in self-serve predictive analytics software designed specifically for marketers. Founded in 2016 and based in Palo Alto, California, ClearBrain enables users to identify potential customer conversions and churn before they occur. The platform allows marketers to create predictive audiences and discover benchmarks for various conversion events through a user-friendly point-and-click interface. By integrating with popular analytics tools like Segment and Heap, ClearBrain automates data transformation for predictive modeling without requiring any coding. Marketers can easily sync predictive audiences to their remarketing tools to enhance user retention and overall campaign effectiveness. As of March 2020, ClearBrain operates as a subsidiary of Amplitude Analytics, Inc., and is supported by experienced engineers with backgrounds in machine learning and marketing automation.
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