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PureWow is a digital publication focused on enhancing women's lives through engaging lifestyle content. With the motto "Elevate the Everyday," it curates a variety of topics, including fashion, beauty, wellness, food, and home, ensuring that readers receive relevant and appealing recommendations. The platform serves as a reliable source for discovering the latest trends and must-have items, akin to a knowledgeable friend providing personalized advice. PureWow delivers its content across multiple platforms, including its website, mobile devices, email, and social media, allowing readers to access information conveniently. It features both national articles and localized editions in cities such as New York City, Los Angeles, and Chicago, catering to regional interests and showcasing unique local finds. Additionally, PureWow offers specialized editions that focus on specific themes like recipes and finance, further enhancing the personalization of the reader experience.
MikMak helps brands better understand consumers by connecting digital investments to online retailer insights. It offers a dashboard that aggregates the eCommerce customer journey across any number of digital channels and retailers. Brands get standardized reporting and benchmarks, so users can act on unbiased insights in real-time. It was founded in 2014 and headquartered in Brooklyn, New York.
Betabox, LLC distributes product samples through targeted e-commerce partners on its mobile platform. It offers Betabox, customizable mobile platform that amplifies the impact of sampling campaigns, driving social sharing and impressions for content and offers. The company through its Betabox network of e-commerce retailers, reaches various consumers and focuses on the ideal audience and the perfect distribution partner based on targeting requirements. The company was founded in 2013 and is based in United States. As of February 25, 2015, Betabox, LLC operates as a subsidiary of VaynerMedia LLC.
Namely, Inc. operates an online human resource software platform tailored for small and mid-sized organizations. Founded in 2011 and based in New York, the company provides a comprehensive suite of services, including an employee database, payroll solutions, and benefits management, covering medical, dental, and life insurance, among others. Namely's platform also features tools for time-off tracking, reporting, and talent management, along with a mobile application and social news feeds to enhance employee engagement. By streamlining administration and compliance across various HR functions, Namely allows HR teams to concentrate on developing talent and improving the overall employee experience, catering to industries such as technology, professional services, and commerce worldwide.
Venmo is a mobile payment application that facilitates easy and secure financial transactions among users. Available on iPhone and Android, the app allows individuals to link their bank accounts or debit cards for convenient payment sharing with friends and family. Users can make payments for various activities, such as rent, utilities, dining, and entertainment, without the need for physical cash. Venmo offers free transactions when using a debit card or bank account, and users can transfer funds from their Venmo account balance to their bank accounts overnight. This service enhances the way people manage small payments and social transactions, making it a popular choice for everyday financial interactions.
DailyBooth lets users follow their friends and update them in real-time through the use of pictures and status updates.
WakeMate makes personalized alarm clocks that sync with both a user's body and their cell phone, enabling the iPhone alarm system to sound at the end of a REM cycle. The application/ wristband system also provides a full sleep analysis on their Analytics Platform. The WakeMate uses a science called actigraphy to analyze your sleep. Actigraphy uses an actigraph (the WakeMate unit) placed on a subject’s wrist to monitor the motion. The motion data is then analyzed to determine sleep patterns and circadian rhythms of the subject. WakeMate was funded by the startup incubator [Y Combinator](/comany/y-combinator).
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