Under Armour

Gritness aims to ease the activity planning process for both individuals and groups. Instead of trying to organize a group activity over email, text messaging, Facebook messenger, phone calls, etc.- Gritness simplifies this process with its activity creation and sharing tool. For businesses, they can host all your activities in one place, help customers find you, and even handle payments if your activity requires it. Additionally, they're making it easier for fitness-related businesses to be found. Instead of having to work through SEO, advertising, and useless content on social networks, Gritness becomes the central location for anything having to do with a workout. In laymen's terms, they position themselves as the Google/Yelp/FourSquare for people looking to stay fit.

MyFitnessPal, Inc. offers MyFitnessPal, a calorie counter app that offers access to nutrition and calorie database. The company was founded in 2005 and is based in San Francisco, California. As of March 17, 2015, MyFitnessPal, Inc. operates as a subsidiary of Under Armour, Inc.

Endomondo ApS is a fitness tracking company based in Copenhagen, Denmark, founded in 2007. It operates a website and mobile application designed to make fitness engaging and help users stay motivated. The platform allows individuals to log their workouts, analyze fitness activities, and receive audio feedback during their exercises. Users can track a variety of distance-based sports, including running, cycling, hiking, and kayaking, using GPS-enabled mobile devices or manually entering their workouts. Additionally, Endomondo fosters an online community where users can challenge friends and share their results, enhancing the social aspect of fitness. As of January 2015, Endomondo operates as a subsidiary of Under Armour, Inc.

MapMyFitness is a provider of fitness-oriented websites and mobile applications, including a suite of platforms such as MapMyRUN, MapMyRIDE, MapMyWALK, and others. The company enables over three million fitness enthusiasts to track and store their daily running, cycling, walking, or hiking routes using an innovative geo-mapping application. It offers users access to a searchable database of global routes, community-driven fitness content, an online nutrition center, training tools, and fitness calculators. Additionally, MapMyFitness features a dynamic social network that connects active individuals while providing integrated marketing and advertising solutions. The company also offers premium subscription products and a SaaS-based platform that allows partners to utilize advanced fitness tracking technologies and access a comprehensive database of routes. Founded in 2007 in Austin, Texas, MapMyFitness employs over 100 individuals and serves as a hub for fitness activity, making it simple and rewarding for users to map, record, and share their workouts.