Integral Ad Science

Context operates a face recognition application called Reminiz, which allows users to identify celebrities using their smartphones. The app scans images of celebrities and provides users with detailed information, including news articles, social media profiles, and biographies. Reminiz is designed to enhance user engagement with celebrity content and can be integrated with various devices, such as Smart TVs and set-top boxes. Launched in 2013 by Jack Habra, the application offers a unique solution for users seeking to connect with public figures through advanced technology.

Publica is a Silicon Valley-based company that specializes in television advertising solutions for broadcasters, television manufacturers, and over-the-top (OTT) applications. The company's platform provides an end-to-end solution that enables publishers to optimize their Connected TV advertising revenue. Key features of Publica's offering include a unified auction system, advertisement pod management, audience management, and server-side advertisement insertion. By facilitating these functionalities, Publica aims to enhance the advertising experience on connected devices while ensuring that publishers can effectively monetize their television inventory as audiences transition from traditional cable TV to digital platforms.

Amino Payments, Inc. is a Philadelphia-based company that develops software utilizing blockchain technology to enhance transparency in the digital advertising industry. Founded in 2017, Amino Payments offers solutions such as Amino Lens, which verifies entities within the media supply chain and tracks advertisements, impressions, and financial transactions. Additionally, the company provides Amino Pay, a tool that empowers marketers to maintain control over the supply chain and enforce vendor agreements through smart contracts. By addressing issues of fraud, waste, and lack of transparency, Amino Payments aims to create a more efficient and trustworthy online advertising environment for brands, agencies, publishers, and adtech companies.

ADmantX is a provider of contextual analysis and semantic data, enhancing audience targeting in digital advertising. The company specializes in semantic advertising technology, which allows for cookie-less solutions that help publishers, ad networks, brand managers, and agencies create more effective online ad campaigns. By leveraging semantic understanding, natural language processing, and sentiment analysis, ADmantX delivers precise, real-time insights about web content, blogs, and social networks. Founded in Italy as a spin-off of Expert System, ADmantX operates in both Europe and the US, serving a diverse clientele that includes major organizations like NBCUniversal and Integral Ad Science. Its solutions are also integrated into key demand-side platforms, such as Turn, Adform, and AppNexus, facilitating advanced brand planning and targeting within the digital advertising landscape.

Developed over 2 years of security research into botnet detection, our bot-detection system can detect non-human traffic with over 99% accuracy in mere seconds.

Veenome Inc. is a video intelligence company that specializes in converting video impressions into actionable data to assist ad networks and publishers. Founded in 2011 and based in Fairfax, Virginia, Veenome offers a range of services including Veenome Categorization, which classifies videos; Veenome brand safety, which identifies offensive or copyrighted content; Veenome Viewability, which assesses the visibility and player attributes of videos; and Veenome Blacklist, a subscription service that outlines publishers with significant brand safety and viewability issues. By utilizing a client-facing dashboard, Veenome enables users to access valuable insights, such as the percentage of videos displayed above the fold and instances of objectionable content. The company employs automated video recognition technology to analyze and index video clips for relevant data, ultimately helping clients enhance their ad targeting, reduce fraud, and address brand safety concerns. Veenome operates as a subsidiary of Integral Ad Science.

Simplytics is a mobile advertising and analytics platform that specializes in managing advertising campaigns across smartphones, tablets, and other mobile devices. The company focuses on delivering enhanced data, analytics, and insights to brands and agencies, allowing them to effectively track and evaluate their investments in mobile advertising. By offering a comprehensive ad server specifically designed for mobile and tablet advertising, Simplytics aims to improve the overall performance and effectiveness of mobile marketing strategies.