Integral Ad Science

Integral Ad Science operates as a global technology and data company specializing in media valuation for the digital advertising industry. The firm provides a comprehensive suite of solutions designed to enhance the effectiveness of advertising by enabling buyers and sellers to assess the value of media inventory across various channels and screens. Its offerings include Marketer’s Edge solutions, which help advertisers optimize their spending and measure return on investment, as well as Trader’s Edge tools that facilitate informed programmatic buying. Additionally, Seller’s Edge solutions allow media sellers to connect directly to the platform for real-time inventory quality assessments. With a focus on verification, optimization, and analytics, Integral Ad Science aims to ensure that every advertising impression is impactful. Headquartered in New York, the company has expanded its operations globally, serving a diverse client base that includes brands, agencies, publishers, and ad-tech firms.

Kumaresh Singh

Senior Vice President

6 past transactions

Publica

Acquisition in 2021
Based in Silicon Valley, Publica’s mission is to power the next generation of ad experiences on the big screen, as audiences shift from Cable TV to Digital. The platform offers an end-to-end solution for publishers to maximize their Connected TV advertising revenue while offering a TV-level user experience.

Amino

Acquisition in 2021
Amino is a payments company based in Philadelphia, Pennsylvania, that specializes in providing solutions for the online advertising industry. Founded in 2017, Amino leverages blockchain technology to enhance transparency and combat fraud within digital advertising. Its key products include Amino Lens, which validates entities in the media supply chain and tracks ads, impressions, and expenditures, and Amino Pay, which offers marketers control over the supply chain using smart contract technology to enforce vendor agreements. The company serves a diverse clientele, including brands, agencies, publishers, and adtech firms, aiming to make the advertising ecosystem more transparent and cost-effective. Formerly known as Curren-C, Inc., Amino's name change in July 2017 reflects its commitment to transforming online advertising through innovative payment solutions.

ADmantX

Acquisition in 2019
ADmantX SpA is a provider of contextual analysis and semantic technology aimed at enhancing online advertising effectiveness. Founded in 2010 in Naples, Italy, the company utilizes advanced techniques such as natural language processing and sentiment analysis to facilitate targeted advertising campaigns without relying on cookies. ADmantX offers a range of services, including brand safety management, emotional and sentimental targeting, and content insight reporting, which assist publishers, advertising networks, brand managers, and agencies in developing more effective digital marketing strategies. With a patented technology in semantic advertising, ADmantX serves a global clientele, including notable companies like NBCUniversal and Integral Ad Science, and its solutions are integrated into key demand-side platforms. As of November 2019, ADmantX operates as a subsidiary of Integral Ad Science.

Swarm Enterprises

Acquisition in 2016
Developed over 2 years of security research into botnet detection, our bot-detection system can detect non-human traffic with over 99% accuracy in mere seconds.

Veenome

Acquisition in 2015
Veenome Inc. is a video intelligence company that specializes in converting video impressions into actionable data to assist ad networks and publishers. Founded in 2011 and based in Fairfax, Virginia, Veenome offers a range of services including Veenome Categorization, which classifies videos; Veenome brand safety, which identifies offensive or copyrighted content; Veenome Viewability, which assesses the visibility and player attributes of videos; and Veenome Blacklist, a subscription service that outlines publishers with significant brand safety and viewability issues. By utilizing a client-facing dashboard, Veenome enables users to access valuable insights, such as the percentage of videos displayed above the fold and instances of objectionable content. The company employs automated video recognition technology to analyze and index video clips for relevant data, ultimately helping clients enhance their ad targeting, reduce fraud, and address brand safety concerns. Veenome operates as a subsidiary of Integral Ad Science.

Simplytics

Acquisition in 2014
Simplytics is an agency side ad server for managing all mobile & tablet advertising campaigns. Our mission is to provide brands and agencies better data, analytics and insights into the investment they are making in mobile advertising.
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