Integral Ad Science
Integral Ad Science operates as a media valuation platform that helps digital buyers and sellers evaluate the quality and effectiveness of their advertising opportunities across various channels and devices. The company provides a range of solutions designed to enhance the digital advertising ecosystem, including customizable verification tools that help advertisers block unwanted impressions and assess return on investment. Its offerings include dynamic data solutions for programmatic buying and API integration tools for inventory quality insights. Integral Ad Science also focuses on ensuring brand safety, viewability, and fraud prevention in digital advertising placements. By delivering independent measurement and verification across all media formats, the company aims to establish trust and transparency in digital media quality for brands, publishers, and advertising platforms worldwide. Founded in 2008 and headquartered in New York City, Integral Ad Science has expanded its presence globally with offices in multiple countries.
Context
Acquisition in 2022
Context is a face recognition app that enables its users to identify celebrities through a smartphone. It scans celebrity images and displays information such as news, social network accounts, biographies, and more. The service can also be integrated with Smart TV, Set-top-box, and tablets. Reminiz was launched by Jack Habra in 2013.
Publica
Acquisition in 2021
Publica is a technology company focused on internet-connected TV advertising. It helps to power the next generation of ad experiences on the big screen, as audiences shift from Cable TV to Digital. The platform offers an end-to-end solution for publishers to maximize their Connected TV advertising revenue while offering a TV-level user experience.
Amino Payments
Acquisition in 2021
Amino Payments, Inc. is a Philadelphia-based company that develops software utilizing blockchain technology to enhance transparency in the digital advertising industry. Founded in 2017, Amino Payments offers solutions such as Amino Lens, which verifies entities within the media supply chain and tracks advertisements, impressions, and financial transactions. Additionally, the company provides Amino Pay, a tool that empowers marketers to maintain control over the supply chain and enforce vendor agreements through smart contracts. By addressing issues of fraud, waste, and lack of transparency, Amino Payments aims to create a more efficient and trustworthy online advertising environment for brands, agencies, publishers, and adtech companies.
ADmantX
Acquisition in 2019
ADmantX is a provider of contextual analysis and semantic data, enhancing audience targeting in digital advertising. The company specializes in semantic advertising technology, which allows for cookie-less solutions that help publishers, ad networks, brand managers, and agencies create more effective online ad campaigns. By leveraging semantic understanding, natural language processing, and sentiment analysis, ADmantX delivers precise, real-time insights about web content, blogs, and social networks. Founded in Italy as a spin-off of Expert System, ADmantX operates in both Europe and the US, serving a diverse clientele that includes major organizations like NBCUniversal and Integral Ad Science. Its solutions are also integrated into key demand-side platforms, such as Turn, Adform, and AppNexus, facilitating advanced brand planning and targeting within the digital advertising landscape.
Swarm Enterprises
Acquisition in 2016
Developed over 2 years of security research into botnet detection, our bot-detection system can detect non-human traffic with over 99% accuracy in mere seconds.
Veenome
Acquisition in 2015
Veenome automatically translates videos into data at a very large scale to help Ad Networks and Publishers lift their CPMs through targeting, reduce fraud through viewability detection and eliminate brand safety/objectionable content concerns. Specifically the data that we create from these videos includes: IAB Category, IAB Subcategory, Brand Safety Category, Viewability(Player size, player page position, autoplay and muting detection), Duration, Player Size, Media Size, Media Type, Media URL, Page URL and FPS
Simplytics
Acquisition in 2014
Simplytics is a mobile advertising and analytics platform that specializes in managing advertising campaigns across smartphones, tablets, and other mobile devices. The company focuses on delivering enhanced data, analytics, and insights to brands and agencies, allowing them to effectively track and evaluate their investments in mobile advertising. By offering a comprehensive ad server specifically designed for mobile and tablet advertising, Simplytics aims to improve the overall performance and effectiveness of mobile marketing strategies.
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