Integral Ad Science
Integral Ad Science operates as a media valuation platform that enables digital buyers and sellers to assess the value of every advertising opportunity across various channels and screens, facilitating informed decisions in the digital advertising ecosystem. The company offers solutions such as Firewall for blocking unwanted impressions, Causal Impact for quantifying buying strategies' effectiveness, Bid Expert for dynamic data-driven programmatic buying, Server Link for API data exchange integration, and Pub Expert for detailed analysis of individual advertising units. Integral Ad Science's technology provides insights across multiple media quality metrics to enhance online advertising potential. The company serves brands, agencies, publishers, and ad-tech companies, with a mission to be the global benchmark for trust and transparency in digital media quality. Founded in 2008 and headquartered in New York, Integral Ad Science has additional offices globally.
Top Stages
7 past transactions
Context
Acquisition in 2022
Context operates a face recognition application called Reminiz, which allows users to identify celebrities using their smartphones. The app scans images of celebrities and provides users with detailed information, including news articles, social media profiles, and biographies. Reminiz is designed to enhance user engagement with celebrity content and can be integrated with various devices, such as Smart TVs and set-top boxes. Launched in 2013 by Jack Habra, the application offers a unique solution for users seeking to connect with public figures through advanced technology.
Publica
Acquisition in 2021
Publica is a Silicon Valley-based company that specializes in television advertising solutions for broadcasters, television manufacturers, and over-the-top (OTT) applications. The company's platform provides an end-to-end solution that enables publishers to optimize their Connected TV advertising revenue. Key features of Publica's offering include a unified auction system, advertisement pod management, audience management, and server-side advertisement insertion. By facilitating these functionalities, Publica aims to enhance the advertising experience on connected devices while ensuring that publishers can effectively monetize their television inventory as audiences transition from traditional cable TV to digital platforms.
Amino Payments
Acquisition in 2021
Amino Payments, Inc. is a technology company specializing in the digital advertising industry by utilizing blockchain technology to enhance transparency and efficiency. Founded in 2017 and headquartered in Philadelphia, Pennsylvania, the company offers solutions like Amino Lens and Amino Pay. Amino Lens validates entities across the media supply chain and meticulously tracks advertisements, impressions, and expenditures, while Amino Pay empowers marketers to maintain control over the supply chain and enforce vendor agreements through smart contracts. By addressing issues such as fraud, waste, and abuse, Amino Payments aims to streamline the online advertising landscape, benefiting brands, agencies, publishers, and adtech companies alike.
ADmantX
Acquisition in 2019
ADmantX is a contextual analysis and data provider that specializes in enhancing audience targeting for online advertising. With patented semantic advertising technology, the company offers a cookie-less solution that enables publishers, ad networks, brand managers, and agencies to execute more effective ad campaigns through the use of semantic understanding, natural language processing, and sentiment analysis. Founded in Italy as a spin-off of Expert System, ADmantX operates in both Europe and the U.S. The company provides advanced brand planning and targeting capabilities, delivering real-time insights into web content, blogs, and social media. Its solutions are integrated into major demand-side platforms, making ADmantX a key player in the digital advertising landscape with a diverse clientele that includes prominent organizations such as NBCUniversal and Integral Ad Science.
Swarm Enterprises
Acquisition in 2016
Developed over 2 years of security research into botnet detection, our bot-detection system can detect non-human traffic with over 99% accuracy in mere seconds.
Veenome
Acquisition in 2015
Veenome Inc., established in 2011 and headquartered in Fairfax, Virginia, specializes in video intelligence solutions for ad networks, publishers, and video platforms. It offers services such as Veenome Categorization to classify videos, Veenome Brand Safety to detect offensive or copyright content, Veenome Viewability to assess video visibility, and Veenome Blacklist to identify publishers with significant brand safety and viewability issues. Through its client-facing dashboard, Veenome provides users with comprehensive summaries of video performance metrics. The company operates as a subsidiary of Integral Ad Science Inc., focusing on enhancing CPMs through targeting, reducing fraud via viewability detection, and ensuring brand safety by eliminating objectionable content concerns.
Simplytics
Acquisition in 2014
Simplytics is a mobile advertising and analytics platform designed to assist brands and agencies in managing their advertising campaigns across smartphones, tablets, and other mobile devices. The company focuses on delivering enhanced data, analytics, and insights, enabling clients to better understand their investments in mobile advertising. By offering a comprehensive agency-side ad server, Simplytics aims to streamline the management of mobile advertising efforts, ultimately supporting clients in achieving their marketing objectives.
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