Integral Ad Science

Integral Ad Science (IAS) offers solutions to verify the quality and safety of digital advertising placements. This includes checking for issues such as viewability, brand safety, ad fraud, and ad placement on suitable websites. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. The company's mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms.

Kumaresh Singh

Senior Vice President

6 past transactions

Publica

Acquisition in 2021
Publica is a technology company focused on internet-connected TV advertising. It helps to power the next generation of ad experiences on the big screen, as audiences shift from Cable TV to Digital. The platform offers an end-to-end solution for publishers to maximize their Connected TV advertising revenue while offering a TV-level user experience.

Amino Payments

Acquisition in 2021
Amino is a payments company that combines technologies from blockchain, payments, and advertising to bring transparency to online advertising. With a founding team comprised of co-founders of Integral Ad Science, Monetate, and Sailthru, Amino lifts the shroud from the media supply chain and eliminates fraud, waste, and abuse, making the entire industry more transparent and cost-effective.

ADmantX

Acquisition in 2019
A NEW ERA OF AUDIENCE TARGETING ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. Awarded patent for semantic advertising technology, the company offers a cookie-less solution that allows publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, Integral Ad Science, Networked Insights, Banzai, Cadreon, Amnet, Sojern, Media IQ and ADmantX solutions are integrated in key DSP players such as Turn, Adform and AppNexus.

Swarm Enterprises

Acquisition in 2016
Developed over 2 years of security research into botnet detection, our bot-detection system can detect non-human traffic with over 99% accuracy in mere seconds.

Veenome

Acquisition in 2015
Veenome automatically translates videos into data at a very large scale to help Ad Networks and Publishers lift their CPMs through targeting, reduce fraud through viewability detection and eliminate brand safety/objectionable content concerns. Specifically the data that we create from these videos includes: IAB Category, IAB Subcategory, Brand Safety Category, Viewability(Player size, player page position, autoplay and muting detection), Duration, Player Size, Media Size, Media Type, Media URL, Page URL and FPS

Simplytics

Acquisition in 2014
Simplytics is an agency side ad server for managing all mobile & tablet advertising campaigns. Our mission is to provide brands and agencies better data, analytics and insights into the investment they are making in mobile advertising.
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