TalusHoldings

Talus Holdings is a diversified growth investment firm based in New York, specializing in Adtech and SaaS automation technologies. Founded in 2012 by the family office of John Fitzgibbons, the firm focuses on providing early-stage capital to entrepreneurs seeking to develop and manage businesses that deliver lasting value. Talus Holdings offers flexible financing, operational support, and executive training, leveraging its experience to help companies navigate current challenges while fostering future growth.

Tyler Hassen

Managing Partner

1 past transactions

TraffIQ

Acquisition in 2013
TRAFFIQ is an end-to-end digital media planning and buying platform with offices in New York, Virginia, and Colombia, MD. Founded in 2006, they have built a self-service management platform that provides advertisers and publishers efficiency, cost savings and complete control over budgets, revenue and campaign management. Over the years, they have helped streamline the media planning and buying process by providing a comprehensive suite of tools that enable speedy negotiations for all deal points, centralized ad operations including trafficking, tracking and optimization, reconciliation and billing all communications take place within the TRAFFIQ platform. From their launch in 2006, they have doubled their staff as well as their marketplace. Today, their marketplace offers over 100 billion impressions, daily, from 2,200 brand name and quality niche publishers across the globe, to more than 400 leading agencies and advertisers. At any given point, they facilitate access to millions of dollars in reserved RFP budgets, and many more in available media budgets. Their award-winning platform has no upfront costs or hidden fees. Sellers pay a fixed percent commission on ads sold; and advertisers pay for only the cost of media. TRAFFIQ was recently named #50 on the Inc. 500 list of America's Fastest Growing Companies.
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