Mobvista
Mobvista Co., Ltd is a technology platform that specializes in mobile marketing and analytics services for app developers around the globe. Founded in 2013 and headquartered in Guangzhou, China, the company offers user acquisition and monetization solutions through its advertising technology and marketing technology segments. Mobvista utilizes advanced technologies, including big data and artificial intelligence, to enhance its services and connect clients with markets worldwide. The company operates a programmatic advertising platform and an affiliate ad-serving platform, generating the majority of its revenue from its advertising technology business. Mobvista's diverse portfolio of brands includes Nativex, Mintegral, GameAnalytics, SpotMax, and Reyun, and it maintains a significant presence in regions including China, EMEA, and the Americas.
STARLINK is an online technology company based in Shenzhen, China, with additional offices in Chengdu and Xuzhou. Founded in 2017, the company focuses on developing an e-commerce platform that leverages technology to streamline and integrate China's high-quality supply chain. STARLINK provides a variety of products for the overseas market, including apparel, footwear, and home and outdoor items. The company's goal is to connect global users with quality industrial products while enhancing the efficiency of the supply chain.
GameAnalytics
Acquisition in 2016
GameAnalytics, established in 2012, is a leading global provider of analytics tools for the gaming industry. It offers a cloud-based platform that empowers game developers, studios, and publishers to make data-driven decisions, enabling them to acquire, retain, and monetize players effectively. With a network of nearly 100,000 games played by over 1.2 billion people monthly, GameAnalytics has raised over $8 million in funding from prominent tech investors. In 2016, it was acquired by Mobvista, a leading mobile advertising company.
CastBox
Seed Round in 2016
CastBox is a spoken audio platform founded in 2016 and based in Beijing, China, with additional offices in Hong Kong and San Francisco. The platform allows users to easily find, access, and enjoy a wide range of spoken audio content, including podcasts, on-demand radio, and audiobooks, across multiple devices such as mobile phones, desktops, and smart home devices. CastBox employs proprietary technology, including curated podcast recommendations and an in-audio deep search feature powered by natural language processing and machine learning. This technology enables the platform to deliver personalized listening experiences tailored to individual user preferences and habits. The service is available in multiple languages, making it accessible to a global audience.
NativeX Holdings
Acquisition in 2016
Nativex LLC is a mobile advertising technology company that assists application developers, advertisers, and publishers in monetizing mobile games and applications worldwide. Founded in 2000 and based in Sartell, Minnesota, Nativex was previously known as W3i, LLC before rebranding in 2013. The company operates as a subsidiary of Mobvista and has a global presence with 16 offices. Nativex provides marketers with integrated tools to achieve sustainable growth in a digital-first landscape, facilitating access to digital channels both in China and globally. Its cloud-based Trading Desk connects to various media platforms, enabling marketers to purchase and optimize media campaigns through ad exchanges and programmatic buying platforms. This comprehensive service empowers brands to effectively engage their mobile audiences through innovative advertising solutions.
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