Mobvista
Mobvista Co., Ltd is a technology platform based in Guangzhou, China, that specializes in mobile marketing services for app developers worldwide. Founded in 2013, the company provides a range of digital marketing solutions, including mobile advertising and analytics, user acquisition, and monetization services. Mobvista operates through various segments, primarily focusing on advertising technology, which includes a programmatic advertising platform and an affiliate ad-serving platform. The company serves clients globally, with significant operations in China and expanding presence in regions such as EMEA, the Americas, and Asia-Pacific. Mobvista leverages advanced technologies, including big data and artificial intelligence, to enhance its services and support clients in developing innovative business models. Its portfolio includes several brands, such as Nativex, Mintegral, GameAnalytics, SpotMax, and Reyun.
Beijing Reyun Technology Co., Ltd., established in 2013, specializes in cloud-based data analysis systems. The company launched its first product, a mobile game data analysis platform, in September 2014. Reyun has developed a robust suite of products and services, including a mobile advertising effect tracking platform, a mobile big data insight system, and a channel personalized user recommendation system. With over 450 million mobile terminal devices connected to its Hot Cloud platform, Reyun has amassed considerable expertise in data acquisition, mining algorithms, user behavior analysis, and data applications. The company has served more than 2,500 clients in the mobile gaming and mobile Internet sectors, partnering with notable companies such as Xiaomi and Sohu, thereby solidifying its position as a leader in mobile data analytics.
STARLINK develops an online e-commerce platform to provide light industrial products to overseas market. It provides apparel, home, outdoor, and other related products. The company was founded in 2017 and is based in Shenzhen, China with additional offices in Chengdu and Xuzhou, China.
GameAnalytics is a prominent analytics tool designed for the gaming industry, catering to indie developers, game studios, and established publishers globally. Since its inception in 2012, the platform has grown to support nearly 100,000 games, engaging over 1.2 billion players each month. It offers cloud-hosted services for tracking, analyzing, and reporting game metrics, enabling developers to adopt a data-driven approach to game development and monetization. In 2016, GameAnalytics was acquired by Mobvista, a leading mobile advertising company, further solidifying its position in the market. The platform continues to provide valuable insights through a premium software-as-a-service model, enhancing the capabilities of its users in understanding player behavior and improving game performance.
CastBox operates a spoken audio platform that allows users to find, access, create, and enjoy a wide variety of spoken audio content, including podcasts, on-demand radio, and audiobooks. Founded in 2016 and headquartered in Beijing, with additional offices in Hong Kong and San Francisco, the platform is accessible via mobile devices, desktops, and smart home devices. CastBox employs proprietary technology, including curated podcast recommendations and an in-audio deep search feature, which enhances the user experience by delivering personalized content based on individual listening habits. The platform supports multiple languages and offers a free download option, enabling users to listen to audio content anytime and anywhere. Using natural language processing and machine learning algorithms, CastBox effectively transcribes spoken audio and tailors search results to meet user preferences.
Nativex LLC is a mobile advertising technology company that specializes in helping application developers, advertisers, and publishers monetize their mobile games and applications globally. Founded in 2000 and based in Sartell, Minnesota, Nativex was previously known as W3i, LLC before rebranding in 2013. As a subsidiary of Mobvista, the company offers integrated tools for marketers to enhance their growth and engagement with audiences across digital channels, particularly in China and worldwide. Nativex features a cloud-based trading desk that allows marketers to manage and optimize media campaigns through various platforms, including ad exchanges and programmatic buying services. With a global presence that includes 16 offices, Nativex is committed to driving return on investment and sustainable growth for businesses in a mobile-first environment.
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