Mobvista
Mobvista Co., Ltd is a technology platform that specializes in mobile marketing and analytics services for app developers around the globe. Founded in 2013 and headquartered in Guangzhou, China, the company offers user acquisition and monetization solutions through its advertising technology and marketing technology segments. Mobvista utilizes advanced technologies, including big data and artificial intelligence, to enhance its services and connect clients with markets worldwide. The company operates a programmatic advertising platform and an affiliate ad-serving platform, generating the majority of its revenue from its advertising technology business. Mobvista's diverse portfolio of brands includes Nativex, Mintegral, GameAnalytics, SpotMax, and Reyun, and it maintains a significant presence in regions including China, EMEA, and the Americas.
NativeX Holdings
Acquisition in 2016
Nativex LLC is a mobile advertising technology company that assists application developers, advertisers, and publishers in monetizing mobile games and applications worldwide. Founded in 2000 and based in Sartell, Minnesota, Nativex was previously known as W3i, LLC before rebranding in 2013. The company operates as a subsidiary of Mobvista and has a global presence with 16 offices. Nativex provides marketers with integrated tools to achieve sustainable growth in a digital-first landscape, facilitating access to digital channels both in China and globally. Its cloud-based Trading Desk connects to various media platforms, enabling marketers to purchase and optimize media campaigns through ad exchanges and programmatic buying platforms. This comprehensive service empowers brands to effectively engage their mobile audiences through innovative advertising solutions.
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