Nepa

Nepa AB is a consumer research and analytics company based in Stockholm, Sweden, founded in 2006. The firm specializes in helping businesses make data-driven, consumer-oriented decisions by providing a range of solutions, including customer experience analytics, marketing optimization, brand and advertising tracking, path-to-purchase analysis, marketing mix modeling, and innovation acceleration. Utilizing its proprietary Consumer Science Platform, Nepa collects, integrates, and analyzes data to deliver actionable insights for its clients. The company serves a diverse clientele across various industries, including retail, consumer packaged goods, media, telecommunications, and hospitality, both in Sweden and internationally.