Cloud4Wi

Cloud4Wi is a provider of location-based customer insights solutions that helps businesses and organizations collect, analyze, and act on customer data effectively. By leveraging real-time behavioral insights, the company enables personalized communication, fostering one-to-one relationships between brands and their customers. Cloud4Wi boasts a rapid data collection rate that enhances engagement, evidenced by significant improvements in click-through rates. The company serves a diverse clientele, including renowned global brands such as Armani, Burger King, and Prada Group, and has established connections with over 150 million mobile customers across 60,000 locations in more than 120 countries. With a monthly collection of over 20 billion data points, Cloud4Wi is headquartered in New York and maintains additional offices in cities including San Francisco, London, and São Paulo.

Scott Ackerman JD

COO and Board Member

3 past transactions

GeoUniq

Acquisition in 2021
GeoUniq is a technology company specialising in geolocation services. It has developed an advanced mobile geolocation engine, which collects anonymised location data from users' devices. This data is then aggregated and analysed to provide insights beneficial to city planners and local businesses. The company offers a web-based platform enabling developers to integrate complex geolocation functions into their applications, facilitating clients to gather and utilise high-quality location data for market intelligence purposes.

WiTech SpA

Acquisition in 2018
WiTech S.p.A., founded in 2003 as a spin-off from the University of Pisa and based in Rome, Italy, specializes in designing and developing wireless solutions. The company offers a range of products including TEA|WiMAX, which focuses on market and financial analysis, and TEA|LTE, an application for business case analysis. WiTech's WiTech WROP|Suite serves as a comprehensive service management platform, while the WiTech TelcoGIS|Suite provides an integrated geographical information system. Additionally, WiTech offers consulting services in strategy development, network design, and implementation. The company has established partnerships with firms such as Adivent and Intalio and caters to clients like AEMcom and Brennercom. With a strong emphasis on research and development, WiTech is committed to creating innovative solutions tailored to address the challenges faced by telecommunications and smart city initiatives. As of 2018, WiTech operates as a subsidiary of Cloud4Wi, Inc.

Hadabean

Acquisition in 2015
Hadabean is a company that offers an integrated approach to retail metrics and analytics, focusing on key performance indicators such as foot traffic, shop window viewers, shop entrants, and dwell time. By utilizing a cloud marketing service, Hadabean analyzes real-time data to predict consumer behavior through advanced behavioral models. This predictive capability extends across various applications, including retail, security, marketing, anti-fraud, insurance, and customer care. With a comprehensive set of tools designed for in-store advertising, Hadabean aims to enhance the understanding of customer interactions and improve overall retail performance.
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