Optimizely

Zaius, Inc. is a company that develops an engagement platform aimed at enhancing consumer experiences across various channels. Founded in 2012 and headquartered in Boston, Massachusetts, Zaius provides a single customer view platform that processes customer interactions across devices, allowing marketers to resolve identities effectively. Its intelligent marketing automation tool enables real-time, behaviorally-triggered messaging and lifecycle segmentation. Additionally, Zaius offers cross-channel attribution and analytics, unifying data from various marketing channels to provide comprehensive insights. The company serves e-commerce and direct-to-consumer businesses, providing a suite of services that includes strategic consulting, creative services, and tactical execution. Formerly known as Voodoo Lunchbox, Inc., Zaius reflects a commitment to empowering marketers to optimize revenue from existing customers by integrating customer data and campaign execution into a cohesive platform.

Experiment Engine, Inc. is a conversion optimization platform headquartered in Austin, Texas, that specializes in managing testing programs and scaling experimentation for brands and agencies. Founded in 2014, the company provides tools that enable teams to plan, execute, and analyze testing projects effectively. Its platform facilitates collaboration on testing programs, offering access to design, development, copywriting, and quality assurance resources. By allowing users to conduct tests on various web page versions, Experiment Engine helps clients understand performance metrics and prioritize experiments based on data insights. The company serves diverse sectors, including e-commerce, publishing, lead generation, and agencies, and operates as a subsidiary of Optimizely, Inc. since 2017.

Synference is a technology startup that specializes in predictive analytics, enabling businesses to forecast individual customer behavior and assess the impact of their decisions on a per-customer basis. The company's platform integrates optimization technology and machine learning to streamline A/B testing and automatically identify patterns and insights. Additionally, it provides tools for businesses to enhance customer retention, segmentation, cross-selling, and overall customer relationship management. With a founding team possessing extensive expertise in data analysis, Synference aims to simplify complex predictive techniques, making them accessible and actionable for organizations seeking to optimize their performance.