Code and Theory

Code and Theory is a creatively-led agency that has been designing products, content, and campaigns across physical and digital platforms since 2001. The company specializes in brand design, product design, content creation, digital marketing, and data analytics to help consumers and businesses solve problems and establish new capabilities. Code and Theory has worked with a diverse range of clients, including redefining the publishing industry for outlets like Los Angeles Times, Vogue, and Mashable, creating award-winning marketing programs for brands such as Burger King, Dr Pepper, and Maybelline New York, and developing physical products for startups like Prong and Outernet.

Larry Muller

COO

2 past transactions

Kettle Solutions

Acquisition in 2021
Kettle Solutions is a New York-based digital creative agency that specializes in providing innovative services in digital strategy, advertising, social media marketing, and product design. The agency is recognized for its commitment to high-quality work, utilizing advanced marketing solutions alongside best practices in user interface design and technical development. Kettle is known for creating TheyMakeApps, an influential online directory of mobile application developers, which earned a Webby Award for its excellence in the IT Hardware/Software category and a nomination for Best Navigation/Structure. Additionally, Kettle designed the HeyWalkies application, which was prominently featured in an Apple advertisement. The agency serves a diverse range of sectors, including e-commerce, financial services, media, entertainment, and retail, focusing on delivering creative solutions tailored to the unique needs of its clients.

Mediacurrent

Acquisition in 2015
Mediacurrent is a provider of enterprise web design services based in Alpharetta, Georgia, specializing in building impactful Drupal websites. The company boasts an elite team of web specialists recognized as thought leaders in their field. Mediacurrent offers a comprehensive range of services, including Drupal development, design, digital strategy, product design, user experience, website optimization, and ongoing support and maintenance. By focusing on open-source technologies, the company enables organizations to effectively adopt and implement Drupal, helping clients save significant costs over time. Through its expertise, Mediacurrent has established a successful track record with numerous high-profile brands, positioning itself as a trusted partner for digital solutions.
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