Code and Theory

Code and Theory is a creatively-led agency that creates products, content and campaigns across physical and digital worlds. The agency has been helping brands tell stories and designing the systems that carry them since 2001. From redefining the publishing industry with clients like Los Angeles Times, Vogue, and Mashable, to creating award-winning marketing programs for brands like Burger King, Dr Pepper and Maybelline New York, to making physical products for startups like Prong and Outernet, Code and Theory is the creative agency for the new age.

Larry Muller

COO

2 past transactions

Kettle

Acquisition in 2021
Kettle is a New York-based digital creative agency that focuses on providing innovative digital strategy, advertising, social media marketing, and product design services. The agency has garnered recognition for its work, including the creation of TheyMakeApps, an award-winning online directory for mobile application developers that initially showcased iPhone developers and expanded to include a variety of platforms. Kettle has received accolades such as a Webby Award and a SxSW Interactive Web Award for its contributions to the digital landscape. The agency serves a diverse range of industries, including e-commerce, financial services, media, entertainment, and retail, by delivering tailored marketing solutions that combine cutting-edge technology with effective design practices.
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