Outfront Media is a prominent outdoor advertising company operating primarily in North America with a presence in over 140 markets across the United States and Canada. The company specializes in billboard advertising, offering traditional static displays alongside digital media solutions. Outfront leverages technology to provide targeted platforms, connecting brands with their intended audiences as they navigate public spaces. Its extensive portfolio of billboards generates revenue through short-term rental agreements with various advertising agencies and direct clients.
Icewerx is a rapidly growing digital advertising provider based in Edmonton, Canada. The company specializes in outdoor billboards and indoor digital displays that incorporate sound, video, animation, and real-time live feeds. This unique approach allows clients to enhance brand awareness and effectively promote their products at a low cost, offering the lowest cost per thousand impressions (CPM) among advertising mediums.
Reynolds Outdoor Media
Acquisition in 2016
Reynolds Outdoor Media, Inc. is a marketing and advertising company based in Dallas, Texas, specializing in outdoor advertising services. The company offers a range of advertising solutions, including kiosks, street furniture, wall displays, and backlit displays strategically located near retail establishments, pedestrian traffic areas, and cultural venues such as theaters and restaurants. Reynolds Outdoor Media focuses on enhancing brand visibility through innovative outdoor media strategies. As of February 2016, it operates as a subsidiary of Outfront Media Inc.
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