C2 Ventures

EDEN develops operation management software to automate and streamline home service business, customer acquisition, and sales. Its features include lead identification, automatic pricing and system recommendations, online estimate generation, and customer engagement tools that allow residential contractors to improve efficiency. The company's data-driven technology, Instant Quote, transforms the traditionally frustrating and lengthy home visit process into a transparent online experience by instantly automating complex job estimation, allowing homeowners to discover the right solutions for their homes and pre-sell themselves.

Gripp Ag revolutionizes farm activity and equipment tracking with a simple yet effective QR code and mobile app that allows users to capture unrecorded events.

LeaseUp is an online platform designed for commercial real estate brokers. It streamlines the leasing process by allowing brokers to manage transactions digitally, invite clients to view available spaces, and collaborate on documents.

Condoit is an electrical engineering software platform that offers innovative design, analysis, and collaboration tools for electrical contractors, engineers, and facility managers. The company focuses on enhancing the efficiency and safety of professionals involved in the installation of electric vehicle chargers and solar arrays. By providing advanced circuit analysis software, Condoit helps users collect and analyze electrical system data, significantly reducing the time and potential for human error in conducting short circuit and arc flash analyses. This proactive approach allows engineers and facility owners to predict system failures before they occur, enabling them to manage short circuits effectively and affordably.

Medmo is a healthcare technology company that operates a digital platform connecting patients with local medical centers for medical imaging and diagnostic tests. The platform offers online booking and pricing details for a broad range of imaging modalities, including MRI, CT, PET, ultrasound, X-ray, and mammography. By linking patients with radiology centers, Medmo aims to streamline the imaging process, improve access to imaging services, and help providers manage orders and related costs more efficiently.

Surf Protocol is a decentralized platform specializing in trading perpetual contracts, aiming to enhance transparency and security in trading. Its unique platform, featuring an Automated Market Maker (AMM) structure, empowers Liquidity Providers to balance high fees and order matching priority, facilitating diverse liquidity curves for various assets and maintaining low fees.

ePallet is a technology and logistics startup that makes it easy and efficient to buy and sell wholesale food by the pallet.ePallet makes it easy for Vendors to sell more and customers to save more. ePallet provides an artificial intelligence (AI)-driven platform that allows customers to directly access to manufacturers’ products in full-pallet increments.

Eze operates a B2B marketplace facilitating the trading of telecommunication and global electronic devices in wholesale quantities. It provides real-time market data, aiming to formalize and improve the efficiency of the second-hand electronics market.

Driver Technologies is a software company that provides a mobile application designed to document driving experiences while promoting safety. The app allows users to video record trips and to control their phone with voice commands, without requiring specialized hardware. It includes interior video recording and artificial intelligence-based features that alert drivers to risks, such as drifting out of lanes, approaching pedestrians, fatigue, or distraction. Additional capabilities include pedestrian collision warnings and turn-by-turn augmented reality navigation, along with video backup to capture on-road events. The solution aims to help drivers document trips, enhance situational awareness, and potentially support insurance considerations by providing recorded evidence of journeys.

Beagle Labs specializes in developing advanced software solutions for the insurance industry. Their flagship product is an AI-powered virtual inspector that offers 3D mapping up to five times faster than current market leaders at a significantly reduced cost. This innovative solution sets a new standard by being the only offering of its kind, providing smart claims routing, automated damage assessment using machine learning, real-time collaboration tools, and comprehensive data analytics. The company's software platform serves as a one-stop web-based solution for tracking, managing, and securing all infrastructure data.

Eskuad develops a no-code platform focused on streamlining field operations in natural resources sectors. Its platform enables efficient data entry, storage, synchronization, and report generation, even offline, enhancing field operators' experience and facilitating better communication with leadership.

WATS is a software solution that assists businesses in waste reduction by quantifying discarded material's carbon footprint and providing actionable steps to minimize environmental impact.

Condoit is an electrical engineering software platform that offers innovative design, analysis, and collaboration tools for electrical contractors, engineers, and facility managers. The company focuses on enhancing the efficiency and safety of professionals involved in the installation of electric vehicle chargers and solar arrays. By providing advanced circuit analysis software, Condoit helps users collect and analyze electrical system data, significantly reducing the time and potential for human error in conducting short circuit and arc flash analyses. This proactive approach allows engineers and facility owners to predict system failures before they occur, enabling them to manage short circuits effectively and affordably.

Pearpop is a platform facilitating collaborations between creators and their followers on social media. It enables influencers, artists, and other content creators to monetize their work by partnering with brands, thereby boosting their visibility and engagement.

EdgeEnergy develops and manufactures single-phase electric vehicle chargers designed for rapid deployment. Their innovative technology enables the creation of reliable charging networks without requiring expensive grid upgrades, making it easier for businesses to adopt EV charging solutions.

Retrievables is a B2B marketplace that facilitates connections between businesses with delinquent accounts and collections law firms. By allowing companies to post their outstanding invoices, Retrievables enables law firms to offer their services for debt recovery. This platform not only aids businesses in recovering owed funds but also provides law firms with opportunities to secure new clients. By streamlining the collections process, Retrievables enhances operational efficiency and profitability for its business clients while contributing to the growth of the legal collections industry.

Quivr is a platform for decentralized social ID and verification. It verifies consumers' online footprints via apps linked to various social platforms (e.g., Twitter, Spotify, LinkedIn, and so on) and issues verification badges that are minted into their personal NFTs and recorded on the blockchain.

Quivr gives you the power to take control of your online identity, making it simpler to connect with a group of people who genuinely share your interests and principles.

Noteworthy AI equips fleet vehicles with smart cameras and AI technology to enhance the reliability and safety of electric distribution grids. Its autonomous system collects data during routine operations, enabling utilities to optimize asset management, reduce operational costs, and improve efficiency across various use cases.

Bluejay Finance is building the first Asia-focused capital-efficient protocol for multi-currency stablecoins. The aim is to mirror the foreign exchange market in the fiat world onto the blockchain, in order to accelerate financial inclusion and access to DeFi for all users and businesses. Bluejay Finance allows stablecoins to be provided, with deep liquidity backing directly from a DAO through protocol-owned liquidity. We designed our protocol this way in order to tackle one of the biggest challenges of building stablecoins for non-dominant currencies (e.g., USD, Euro), which is bootstrapping liquidity. Some key elements of our designs: 1. Bonding mechanism to fund stablecoin minting 2. Protocol-owned liquidity to back stablecoins 3. Stabilizer bonds for bringing stablecoins to peg

Olive streamlines the software selection process for digital transformation projects. Its platform enables teams to collaborate, replacing traditional manual evaluation methods with a single, efficient solution. Vendors can promote their products while buyers evaluate alternatives, shortening the enterprise software buying process and facilitating better decisions.

Moonwell is an open lending and borrowing decentralized finance (DeFi) protocol operating on the Moonbeam and Moonriver blockchain networks. The company provides a digital financing platform that enables users to engage in peer-to-peer lending and borrowing without the burden of monthly payments or additional fees. Focused on security, Moonwell offers a variety of funding options, catering to the needs of individuals seeking flexible financial solutions within a decentralized framework.

Salad Ventures is a developer of blockchain-based applications and games, focusing on the emerging Web 3.0 landscape. The company creates a play-to-earn guild that integrates online gaming, decentralized finance, and community governance. By offering decentralized online games, Salad Ventures aims to build and enhance ecosystems that empower gamers to compete for substantial rewards. The company's approach fosters a sense of community and fraternity among players, while also unlocking new economic opportunities within the gaming industry. Through its innovative use of blockchain technology, Salad Ventures seeks to redefine the gaming experience and facilitate greater engagement in the evolving digital economy.

Phalanx provides zero-trust data security that protects business data wherever it is shared, stored, or accessed. The platform secures data across file transfers and cloud or local storage by combining automation, encryption, and identity verification, while working with existing platforms to maintain productivity. It enables secure, trackable file sharing with clients and partners and gives visibility and control over data access, helping reduce human error and cyber risk and minimize data loss. The solution is designed to secure data in any environment and to give organizations peace of mind.

Colexion is a premium blockchain-based marketplace specializing in non-fungible tokens (NFTs) that allows users to discover, buy, sell, and trade exclusive digital collectibles featuring celebrities from various fields, including sports, entertainment, and art. The platform is curated by leading crypto artists, ensuring a high-quality selection of NFTs that appeal to collectors and enthusiasts alike. By focusing on the intersection of celebrity culture and digital ownership, Colexion provides a unique space for users to engage with and invest in the digital memorabilia of their favorite megastars.

Pocket Network develops decentralized infrastructure for blockchain application development. Its platform enables users to connect applications to any blockchain via a coordinating node, streamlining the process of building and deploying blockchain apps.

Armilla AI provides a governance platform that supports algorithmic accountability and transparent decision making. The platform enables rapid testing of models and underlying datasets, continuous monitoring of performance, and detection of errors to support ethical use of AI. It also offers AI risk mitigation and transfer solutions, including AI verification and insurance backed by reinsurers, helping enterprises manage model risk, meet regulatory standards, and deploy AI responsibly across critical operations.

OmniX Labs is a New York-based company founded in 2017 that specializes in developing a subscription-based machine vision platform designed to enhance business and customer experiences through image recognition technology. The platform allows businesses in sectors such as advertising, automotive, and retail to integrate trained models for processing and analyzing visual data. By leveraging machine learning, OmniX Labs provides tools for video processing, recognition, and analytics, enabling organizations to optimize their operations and improve customer interactions. Through its innovative approach, the company aims to deliver insights derived from visual data, helping businesses gain efficiencies and understand their environments better.

Medmo is a healthcare technology company that operates a digital platform connecting patients with local medical centers for medical imaging and diagnostic tests. The platform offers online booking and pricing details for a broad range of imaging modalities, including MRI, CT, PET, ultrasound, X-ray, and mammography. By linking patients with radiology centers, Medmo aims to streamline the imaging process, improve access to imaging services, and help providers manage orders and related costs more efficiently.

Copper is a payment software company founded in 2017 and based in Reno, Nevada. It specializes in providing contactless payment solutions that streamline transactions for merchants. The company's innovative software replaces the traditional printer cable connection between point-of-sale systems and receipt printers. This allows customers to complete payments quickly by scanning a QR code with their smartphone’s camera when they receive their receipt. By offering a plug-and-play solution, Copper aims to enhance the efficiency of payment processing and improve the customer experience for businesses.

Koffie Financial is a fintech platform designed specifically for the trucking and transportation industry, offering quick and affordable insurance coverage that emphasizes safety. The company leverages artificial intelligence to provide fleet owners with instant quotes and transparent policies, streamlining the underwriting, loss control, claims handling, and fleet operations processes. By utilizing advanced technology, Koffie Financial is able to reduce costs and save time, enabling modern truckers to receive tailored insurance solutions that come with lower premiums compared to traditional insurers. This innovative approach helps clients in the logistics, insurance, and auto industries operate more safely and efficiently.

Beam Organics Inc is a wellness brand that specializes in the manufacture of cannabidiol-infused products designed to enhance athletic recovery, promote overall wellness, and facilitate restful sleep. Founded in 2018 and based in Boston, Massachusetts, the company offers a diverse range of THC-free CBD products, including tinctures, salves, and oil droppers. Beam Organics focuses on delivering innovative solutions to consumers seeking natural alternatives for health and recovery.

Kambr Inc. is a company that provides advisory and software solutions specifically designed for the airline industry. Established in 2019 and based in Amsterdam, New York, Kambr focuses on helping airlines optimize their commercial processes to enhance revenue generation. The company's offerings include a modular revenue management system that supports total airline commercial optimization, allowing clients to navigate the complexities of digital transformation. By leveraging automation, insights, and data-driven guidance, Kambr aims to improve productivity and decision-making for airlines. The company also features distinct units for Advisory, Media, and Solutions, positioning itself as a leader in commercial intelligence and demand management within the aviation sector.

Blutag Inc. is a New York-based company founded in 2015 that specializes in providing online applications to enhance voice shopping experiences for retailers and brands. The company focuses on developing cloud-based solutions that enable the creation of branded voice assistants, allowing retailers to connect with their product catalogs through simple voice commands without the need for coding. With over 20 years of experience in eCommerce and advanced technology, Blutag aims to help consumers quickly find products suited to their needs, thereby transforming the way shopping is conducted in a voice-first environment.

Driver Technologies is a software company that provides a mobile application designed to document driving experiences while promoting safety. The app allows users to video record trips and to control their phone with voice commands, without requiring specialized hardware. It includes interior video recording and artificial intelligence-based features that alert drivers to risks, such as drifting out of lanes, approaching pedestrians, fatigue, or distraction. Additional capabilities include pedestrian collision warnings and turn-by-turn augmented reality navigation, along with video backup to capture on-road events. The solution aims to help drivers document trips, enhance situational awareness, and potentially support insurance considerations by providing recorded evidence of journeys.

Driver Technologies is a software company that provides a mobile application designed to document driving experiences while promoting safety. The app allows users to video record trips and to control their phone with voice commands, without requiring specialized hardware. It includes interior video recording and artificial intelligence-based features that alert drivers to risks, such as drifting out of lanes, approaching pedestrians, fatigue, or distraction. Additional capabilities include pedestrian collision warnings and turn-by-turn augmented reality navigation, along with video backup to capture on-road events. The solution aims to help drivers document trips, enhance situational awareness, and potentially support insurance considerations by providing recorded evidence of journeys.

Tarform Motorcycles AB specializes in the development of electric motorcycles that prioritize sustainability and smart technology. Founded in 2016 and operating from Nybro, Sweden, with an additional office in Brooklyn, New York, the company aims to redefine two-wheeled transport by creating fully electric, zero-emission premium motorcycles. Tarform incorporates sustainable materials into its designs and features a digitally integrated smart system that enhances the riding experience by monitoring vehicle health. This system alerts riders to maintenance issues through a smartphone application and facilitates appointment scheduling as needed. Tarform's innovative approach seeks to establish a new standard in the motorcycle industry.

Hank is a digital platform connecting adults aged 55 and above with others in their community through shared interests. It facilitates offline activities and friendships by curating group events such as pickleball, canasta, and skydiving.

Boostr, Inc. is a company that develops a comprehensive customer relationship management (CRM) platform tailored for media and advertising companies. Founded in 2015 and headquartered in Los Gatos, California, with an additional office in New York, Boostr offers a suite of tools that facilitate advertising sales management, including revenue management, forecasting, pipeline management, and sales activity tracking. The platform enables users to efficiently manage clients and contacts, automate processes, and receive notifications regarding ad campaign delivery pacing. By providing actionable insights and user-friendly workflows, Boostr aims to help its clients maximize profitability and scale their omnichannel advertising revenue.

Founded in 2018, Somatic specializes in robotic cleaning services for commercial bathrooms. Its robots clean restrooms via virtual reality programming, reducing operational costs by up to 50% and improving hygiene.

StepOne Tech is a finnish technology company that develops and manufactures environmentally friendly, fuel-saving, and power-increasing solutions for vehicles. It is a cleantech company that commercializes technology that can be used to update combustion engines.

Otari is a developer of a screen-equipped exercise mat designed to provide real-time feedback and improvement tips.

Beam Organics Inc is a wellness brand that specializes in the manufacture of cannabidiol-infused products designed to enhance athletic recovery, promote overall wellness, and facilitate restful sleep. Founded in 2018 and based in Boston, Massachusetts, the company offers a diverse range of THC-free CBD products, including tinctures, salves, and oil droppers. Beam Organics focuses on delivering innovative solutions to consumers seeking natural alternatives for health and recovery.

Paladin is a legal technology company founded in 2015 and based in New York, USA. The firm has developed a platform that connects attorneys with vetted pro bono opportunities, allowing legal professionals to engage in cases that align with their passions. By streamlining the process of creating, distributing, and managing pro bono matters, Paladin enables law firms, bar associations, and corporations to enhance their service delivery to low-income individuals. Additionally, the platform facilitates the tracking of lawyers' contributions and captures impact data, highlighting the positive effects of their efforts. Through its services, Paladin aims to enhance pro bono participation and support the legal community in addressing access to justice.

OmniX Labs is a New York-based company founded in 2017 that specializes in developing a subscription-based machine vision platform designed to enhance business and customer experiences through image recognition technology. The platform allows businesses in sectors such as advertising, automotive, and retail to integrate trained models for processing and analyzing visual data. By leveraging machine learning, OmniX Labs provides tools for video processing, recognition, and analytics, enabling organizations to optimize their operations and improve customer interactions. Through its innovative approach, the company aims to deliver insights derived from visual data, helping businesses gain efficiencies and understand their environments better.

Unreal Estate is an online real estate platform that enables users to buy and sell homes at a fraction of traditional brokerage costs. It provides nationwide flat-fee service, lists properties on MLS for free, and bundles documents management with connections to vendors such as mortgage lenders and photographers. The platform guides users through a step-by-step process and supports real-time collaboration among buyers, sellers, and professionals, aiming to simplify transactions and make real estate data more transparent and accessible. By reducing agent fees and related expenses, Unreal Estate seeks to streamline the home selling and buying experience.

Magellan AI is a developer of an advertising platform tailored for publishers, agencies, and brands navigating the evolving landscape of advertising. The company offers a comprehensive solution that allows clients to manage their entire podcast advertising programs from a single platform. Key features include automated airchecks, detailed visualizations for campaign planning, and one-click introductions to advertisement sellers. By enabling users to analyze and organize podcast data effectively, Magellan AI empowers its clients to optimize their advertising strategies and achieve greater success in the podcasting domain.

Civ Robotics develops autonomous ground vehicles designed to automate layout and staking tasks in large-scale civil engineering projects. Their rugged rovers, equipped with high-precision receivers and integrated mission-planning software, improve land surveying efficiency by accurately marking coordinates with significantly reduced manual effort.

Journy is a personalized travel planning service that connects travelers with dedicated trip designers to create customized itineraries. The company offers tailored travel plans that include accommodations, restaurant reservations, activity bookings, and unique local experiences, all aligned with the traveler’s individual preferences. By combining human expertise with proprietary technology, Journy delivers a high-touch service at a transparent flat rate, making travel planning more accessible and personalized. This approach allows travelers to benefit from route-optimized daily itineraries that highlight both popular attractions and hidden gems, ensuring a memorable and well-organized travel experience.

Good Harvest is a data-driven audience platform focused on the cannabis market, providing businesses with insights into consumer purchasing and shopping habits. The company specializes in audience strategy, shopper marketing, and data management systems, enabling brands and marketers to better understand and target cannabis consumers. By analyzing consumer shopping behaviors, Good Harvest creates digital advertising tailored to market trends, helping cannabis sellers to refine their business strategies and improve their marketing efforts. Through its innovative platform, Good Harvest facilitates more effective connections between brands and their target audiences in the cannabis sector.

BloomCredit is a fintech platform focused on enhancing the financial eligibility of individuals who have been declined for lending products. Founded in 2016 and based in New York, the company employs a data-driven approach to provide actionable insights and guidance. By collaborating directly with lenders, BloomCredit conducts consumer credit analysis and ongoing credit monitoring, notifying lenders when applicants meet eligibility criteria. This process not only helps consumers improve their financial health but also increases their chances of securing loans. Additionally, BloomCredit offers advanced developer-friendly API solutions that promote and monitor credit health, fostering trust between consumers and financial institutions.

Driver Technologies is a software company that provides a mobile application designed to document driving experiences while promoting safety. The app allows users to video record trips and to control their phone with voice commands, without requiring specialized hardware. It includes interior video recording and artificial intelligence-based features that alert drivers to risks, such as drifting out of lanes, approaching pedestrians, fatigue, or distraction. Additional capabilities include pedestrian collision warnings and turn-by-turn augmented reality navigation, along with video backup to capture on-road events. The solution aims to help drivers document trips, enhance situational awareness, and potentially support insurance considerations by providing recorded evidence of journeys.

Paladin is a legal technology company founded in 2015 and based in New York, USA. The firm has developed a platform that connects attorneys with vetted pro bono opportunities, allowing legal professionals to engage in cases that align with their passions. By streamlining the process of creating, distributing, and managing pro bono matters, Paladin enables law firms, bar associations, and corporations to enhance their service delivery to low-income individuals. Additionally, the platform facilitates the tracking of lawyers' contributions and captures impact data, highlighting the positive effects of their efforts. Through its services, Paladin aims to enhance pro bono participation and support the legal community in addressing access to justice.

Advisr, Inc., established in 2017, is a New York-based company with an additional office in Boston. It specializes in developing a Software as a Service (SaaS) platform that streamlines sales processes for organizations. The platform, powered by a proprietary algorithm, provides sales teams with targeted data, automates processes, and ensures consistent branding, ultimately helping businesses sell more efficiently and effectively.

Littlefund, Inc. is a company based in San Francisco, California, founded in 2015. It specializes in developing a mobile application that serves as a smart savings and gifting tool aimed at helping parents teach their children essential financial skills. By providing a user-friendly platform, Littlefund enables parents to effectively build and manage their child's financial journey, promoting financial wellness from an early age. As of September 2020, Littlefund operates as a subsidiary of U-Nest Advisers, LLC.

Narrative is a company that specializes in streamlining the buying and selling of data through its innovative platform. By removing the inefficiencies typically associated with data transactions, Narrative offers tools for efficient data discovery, pricing, optimization, and delivery. This enables businesses to easily access, acquire, and integrate the data they need to enhance their strategies and drive results. Additionally, the platform provides data owners with opportunities to reach active data seekers, facilitating a marketplace where both buyers and sellers can effectively monetize or acquire data. Narrative focuses on simplifying data transactions to support organizations in leveraging data to shape their narratives and achieve business objectives.

MightyTV is a mobile application that specializes in providing personalized video streaming and movie recommendations. Launched in April 2016 and headquartered in New York City, the platform utilizes artificial intelligence to analyze users' personal preferences alongside the opinions of their friends, thereby enhancing the recommendation process. By offering a wide selection of content from various streaming services and allowing users to sort options by price, MightyTV aims to streamline the video discovery experience, helping users spend less time searching for content and more time enjoying it.

Expectful is a digital health and wellness platform focused on supporting women throughout their reproductive journey, including preconception, pregnancy, and postpartum stages. The platform offers a range of resources such as guided meditations, mindfulness exercises, and expert advice tailored to the unique needs of expectant and new mothers. By providing a non-pharmacologic and accessible approach to mental health, Expectful aims to reduce prenatal and postpartum stress, enhancing the overall well-being of both mothers and infants. The app is designed to make meditation easy and effective, helping users navigate the physical, mental, and emotional challenges associated with motherhood.

Animatic is a developer of a multimedia application focused on creating hand-drawn animations for iOS and Android platforms. The company offers an intuitive interface that incorporates onion-skinning techniques, allowing users to control the visibility of onion-skin layers effectively. Its application includes a variety of tools designed to facilitate the animation process, enabling users to specify the on-screen duration of each frame individually. By providing accessible and engaging animation tools, Animatic aims to enhance the learning experience for students, fostering creativity and making education more enjoyable through animation.

Journy is a personalized travel planning service that connects travelers with dedicated trip designers to create customized itineraries. The company offers tailored travel plans that include accommodations, restaurant reservations, activity bookings, and unique local experiences, all aligned with the traveler’s individual preferences. By combining human expertise with proprietary technology, Journy delivers a high-touch service at a transparent flat rate, making travel planning more accessible and personalized. This approach allows travelers to benefit from route-optimized daily itineraries that highlight both popular attractions and hidden gems, ensuring a memorable and well-organized travel experience.

Arbor Technologies, Inc. operates an online marketplace focused on people-based data, allowing publishers and app developers to effectively monetize their data assets while maintaining privacy and transparency. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, Arbor's platform offers marketers accurate insights into customer behavior and facilitates precise engagement strategies. By leveraging deterministic data, Arbor enhances brand loyalty and revenue per user, ultimately connecting brands with real individuals in a meaningful way. The company is supported by notable investors, including First Round, Canaan Partners, and Great Oaks, and operates as a subsidiary of LiveRamp, Inc.

MonetaGo is a financial technology company that builds networks and software to streamline interbank and cross-border payments, reduce errors and fraud, and improve workflow efficiency. The company develops tools for real-time issuance tracking, automated reporting, and inline fraud detection across lending and payments ecosystems. Its platform enables banks and other financial institutions to coordinate transactions on a common network, extend services to underserved markets, and manage regulatory-compliant workflows. Since launching with clients in 2018, MonetaGo has established partnerships with major banks and organizations including SWIFT, HSBC, Citi, and R3, and has pursued global expansion across India, Latin America, with plans for EMEA, APAC, and the US. The solution reduces dependence on manual processes such as spreadsheets and faxes and supports growth in working capital and supply chain finance through multi-product offerings.

Founded in 2013, Yeti Data Inc. specializes in marketing analytics software. Its flagship product, the Yeti Snowflake platform, serves as a virtual marketing data warehouse, enabling marketers to create a system of record, analyze customer behavior, build predictive models, and launch targeted campaigns while ensuring compliance with privacy regulations.