Fluid
Fluid Inc. is a digital shopping innovator that specializes in creating engaging online shopping experiences for brands. The company focuses on eCommerce and direct-to-consumer businesses, providing services such as online product configuration and customization, as well as social media strategies and campaigns. Fluid also offers an interactive merchandising suite designed to enhance customer engagement, drive conversion, and foster brand loyalty. Its diverse clientele includes both mass-market retailers and luxury brands, with notable customers like Sears, Benefit Cosmetics, and The North Face. By combining design and development expertise, Fluid aims to make the shopping experience more vivid, intuitive, and enjoyable.
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8thBridge
Acquisition in 2014
8thBridge, headquartered in Minneapolis, Minnesota, is a Social Discovery platform that assists brands in enhancing product discovery and customer understanding. Founded in 2008, the company empowers brands to leverage social media for crowd-sourced content creation and deeper engagement with consumers. By focusing on the evolving dynamics between consumers and institutions, 8thBridge provides tools that enable retailers to gain valuable insights into customer behavior and preferences. The platform aims to convert social media interactions into measurable sales growth, addressing the challenges faced by marketing and e-commerce executives in monetizing their online presence. 8thBridge has collaborated with notable brands, including Ticketmaster and Delta Air Lines, and has been recognized as one of the top private companies in the world. It was acquired by Fluid, Inc. in April 2014 and is supported by investors such as Split Rock Partners and Trident Capital.
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