Fluid Company
Fluid Inc. is a digital shopping innovator that specializes in creating engaging and intuitive online shopping experiences. The company designs and develops digital solutions that enhance customer interactions, making shopping enjoyable and interactive. Fluid's offerings include the Fluid Retail interactive merchandising suite, which helps brands increase customer satisfaction and loyalty through engaging experiences that drive conversion rates. The company serves a diverse clientele, ranging from mass-market retailers to luxury goods manufacturers, and has collaborated with notable brands such as Sears, Benefit Cosmetics, and Reebok. Additionally, Fluid provides services in online product configuration, customization, and social media strategies tailored for eCommerce and direct-to-consumer businesses.
8thBridge, headquartered in Minneapolis, Minnesota, is a Social Discovery platform that assists brands in enhancing product discovery and customer understanding. Founded in 2008, the company empowers brands to leverage social media for crowd-sourced content creation and deeper engagement with consumers. By focusing on the evolving dynamics between consumers and institutions, 8thBridge provides tools that enable retailers to gain valuable insights into customer behavior and preferences. The platform aims to convert social media interactions into measurable sales growth, addressing the challenges faced by marketing and e-commerce executives in monetizing their online presence. 8thBridge has collaborated with notable brands, including Ticketmaster and Delta Air Lines, and has been recognized as one of the top private companies in the world. It was acquired by Fluid, Inc. in April 2014 and is supported by investors such as Split Rock Partners and Trident Capital.
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