eHarmony

eHarmony, Inc. operates an online dating platform that connects individuals seeking long-term relationships. Founded in 2000 and headquartered in Santa Monica, California, eHarmony employs a Compatibility Matching System that utilizes a comprehensive questionnaire with over 250 items to assess users' compatibility across 29 dimensions, including values, character, and beliefs. This algorithm, developed from 35 years of clinical research, aims to match users based on key personality traits, enhancing the likelihood of successful relationships. With a significant user base exceeding 20 million, eHarmony serves members in the United States, Canada, Australia, the United Kingdom, and Brazil. The platform has a notable impact on marriage rates, with an average of 542 marriages occurring daily in the U.S. as a result of its matchmaking services.