Ysance
Ysance offers software-as-a-service (SaaS) solutions that leverage artificial intelligence to enhance marketing capabilities for retailers. The company's data management platform allows marketing teams to identify and engage with their anonymous digital audience through personalized interactions across various channels, including online advertising, mobile, in-store, and email. By optimizing media strategies and improving web and mobile conversions, Ysance supports the development of online-to-offline commerce strategies that can increase in-store revenue. Additionally, their solutions aim to enhance the effectiveness of email campaigns and overall profitability, facilitating a more robust connection between brands and their customers.
Mazeberry is a leading attribution management solution that has been serving marketing departments since 2011. The company offers a Smart Data approach that empowers advertisers to make informed decisions about their advertising expenditures. By integrating with various data collection tools, such as CRM systems, web analytics, and ad servers, Mazeberry provides a detailed analysis of multi-channel and cross-device customer journeys based on historical data, utilizing attribution and contribution metrics. Its sophisticated customer journey analytical algorithm enables users to access a customizable dashboard through a user-friendly interface. Advertisers have noted significant benefits, including improved return on investment, time savings, and enhanced productivity. Mazeberry has successfully helped numerous marketing teams across Europe reduce their marketing costs by 20% to 50%. As the market leader in France, it serves over 100 clients, including notable brands like Corsair, 3Suisses, and Boursorama.
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